Articles, transcripts, and more, available exclusively to members.
So What Do You Do, Mark Johnson, Senior Program Manager at Bing?
The program lead at 'decision engine' Bing shares dispatches from the cutting edge of search development and extols the advantages of semantic Web.
Hey, How'd You Become Twitter's Manager of Journalism and News, Mark Luckie?
The noted digital journalist tells how to get a job in social media and gives advice for bloggers looking to get bought out.
Hey, How'd You Create Social Impact Using Your Documentary, Trouble The Water?
The duo behind the critically acclaimed Hurricane Katrina doc explains their strategy for audience outreach and galvanizing support.
Hey, How'd Your Events Site Propel Paranormal Activity To Blockbuster Status, Jordan Glazier?
Eventful.com's CEO explains how the site's interactive marketing campaign turned Paranormal Activity from a low-budget, limited release to the most profitable film ever.
Hey, How'd You Grow an Online Mag and Social Network with Minimal Traditional Promotion?
This entrepreneur stretches a limited budget with grassroots marketing techniques and is developing a tiered pay model that promotes user engagement.
Hey, How'd You Develop a Killer App For Facebook, Tim O'Shaughnessy?
The co-founder of Living Social explains how to harness user feedback and optimize a product for virality through concept and design.
Hey, How'd You Create A Highly Successful Viral Marketing Campaign, Jonah Sachs?
Free Range Studios' co-founder shares his strategy for crafting a campaign that generated more than 5 million views for an online video.
The Do's and Don'ts of Running Social Media Promotions
Lock in a loyal band of followers with these proven rules of engagement.
The Biggest Mistakes Journalists Make in Social Media
If you're committing these social media sins, your name won't be the only thing tarnished.
How to Make a Podcast People Want to Subscribe To
Listeners will stream in by the thousands if you follow these seven expert tips from podcast pros.
7 Steps to a Winning Book Proposal
Use these strategies to hook editors and agents from the first word.
What Every Author Should Know Before Publishing an eBook
From platforms to distributors, learn what DIY publishing really entails from authors who took the digital leap.
Hidden Tax Write-Offs for Freelancers
Instead of missing out on money you deserve because you're clueless about tax prep, follow these financial gurus' advice to get the most out of your tax return.
How To Be Funny Online -- Even When You're Not
Wish you were as hilarious as your friends on your blog or Twitter feed? Funny people explain how to effectively translate your brand of humor online.
How To Sell Sex Articles
When pitching sex articles, creating the right chemistry is key. Writers and editors reveal tips for scoring assignments, from email subject line to salacious subject matter.
Ready, Set, Star: Produce Your Own Online Video Show
Have your sights set on Internet stardom? Learn how to develop, execute, and promote your own compelling Web video show.
5 Ways to Engage Community on Your Blog or Web Site
Galvanize an active online community and spur authentic discussion with these tips from four social media experts.
Make A Profit From Microblogging
Siphon audience interest into profit, from direct ad streams and customer service to driving site traffic and raising brand awareness.
Launch A Successful Online News Conference
Marketing experts explore how to orchestrate an online news conference, from the technical logistics to fostering audience interaction.
Switch Careers Without Starting at the Bottom
If you're ready to reinvent yourself in another media field, these career experts' tactics will help you break in without paying your dues all over again.
4 Gigs to Launch a Career in Food Media
Food lovers hungry to start a related media career can dig into this expert advice on breaking in, from food styling to product copywriting jobs and more.
Get your work in top publications
Fit sizzling copy to small spaces
Learn basic copy editing skills using the AP Stylebook
Learn style, tone, structure, and form at the sentence level
Work with a contributing editor for ELLE.com to write for fashion magazines
Complete a picture book ready to send to publishers