James Hodson

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Spotted around the media universe

Trop50 Tries to Keep the Juice Going on New Year's Resolutions - Posted January 20, 2014
Trop50's "Resolution Rescue" campaign, produced by the newly merged Agency Republic (and Critical Mass), is sort of like a digital addiction sponsor. Only, the sponsor doesn't try very hard to stop you from your addiction and really only wants you to drink more low-calorie orange juice. Resolution Rescue offers a semi-personalized response... [AgencySpy]