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So What Do You Do, James Othmer, Ad Creative Turned Author?
A former reporter and ad creative, this author details how each job informed the next and what surprised him while researching for his ad industry tell-all.
Write and tape two segments for your demo reel
Monitor, measure and optimize your social media efforts
Complete a full proposal that wins an agent and a contract
Use stories to inspire, connect, and persuade your clients
Confidently produce error-free text
Maximize your clicks, shares, retweets and pins