Jason Bagley

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Sightings (14)

Spotted around the media universe

W+K Sings 'Dadsong' for Old Spice - Posted November 24, 2014
W+K has a new spot for Old Spice's "#SmellcometoManhood" campaign entitled "Dadsong," a follow-up to to the goofy musical "Momsong," in which mothers lament Old Spice turning their sons into men while engaging in some pretty creepy behavior. The follow-u... [AgencySpy]

W+K Brings Back Terry Crews, Sans Shirt of Course, for Digital Effort - Posted March 17, 2014
W+K Portland have launched an campaign for Old Spice's new line of electric shavers and trimmers (price range: $50-80), and have enlisted the help of a familiar face to help launch the new products. Current Brooklyn Nine-Nine star Terry Crews, who helped ... [AgencySpy]

W+K Launches the Only Interactive Site Where Hair Plays Huey Lewis Songs - Posted February 18, 2014
W+K Portland has unveiled "The Power of Hair" for Old Spice, the "newest, never-been-done-before interactive digital experience." The new site is an extension of W+K's "For Hair That Gets Results" campaign promoting Old Spice's new haircare and styling products, featuring the same anthropomorphic hair, and comes on ... [AgencySpy]

Old Spice: 'Anthropomorphic Hair Will Get You Laid' - Posted January 27, 2014
W+K Portland has been very, very busy for Old Spice. First it was body spray with the "Smellcome to Manhood" campaign aka "Mom Song." Then last week it was the triumphant return of Isaiah Mustafa and the "Interneterventions" surprise online campaign. Now, breaking the consistency of strange portmanteau puns i... [AgencySpy]

NFL Season: Another Reason for Old Spice to Do Old Spice Things - Posted September 4, 2013
There's a very fine line between stupid funny and annoying, a line that Old Spice is willing to tightrope for miles and miles. Their "Unnecessary Freshness" campaign, created by W+K Portland, will hit screens starting Thursday night for the season opener. As you might expect, there will be plenty of shenanigans... [AgencySpy]

W+K, Oreo Relationship Concludes with 'Super Important Test' - Posted March 18, 2013
In case you were wondering, the domain name www.superimportanttest.com is no longer available, thanks to W+K and Oreo, who bring us, yes, a "Super Important Test," which as we imagine was the intention is hardly a test. You have two options (cookie or cream) and you're correct either way. Get it? ... [AgencySpy]

The Old Spice Wolfdog Calls it Quits - Posted March 15, 2013
And thus, W+K Portland and P&G bid farewell to Old Spice's "Wolfdog," who in the past week has garnered over 4 million views via videos such as this and this ... [AgencySpy]

As We All Figured, Only Dikembe Mutombo Can Save the World - Posted November 26, 2012
W+K's ongoing work for Old Spice demanded one hell of a refresh and the agency thankfully obliges with this rather promising effort for the P&G brand, which stars beloved former NBA center, Dikembe Mutombo. Though long since retired, the man who could talk so much shit with... [AgencySpy]

Terry Crews Plays Music with His Muscles, Encourages Viewers to Do the Same for Old Spice - Posted August 28, 2012
Yes, one of the stars of The Expendables 2 (now playing in theaters everywhere) is back, flexing his impressively musical muscles for Old Spice and W+K. In what we're being told is what's a "first-of-its-kind embeddable interactive experience," Muscle Music allows viewers to record their very own percussion-laden jam ses... [AgencySpy]

Old Spice: Now Strong Enough to Help You Dump Heather Graham - Posted April 23, 2012
The W+K/Old Spice cavalcade c... [AgencySpy]

Terry Crews Takes Over, Yells Aplenty in Latest Old Spice Work - Posted January 12, 2012
When he's n... [AgencySpy]

W+K Gives Isaiah Mustafa a Breather in Latest Old Spice Campaign - Posted September 8, 2011
You know, these ads just aren't the same without ... [AgencySpy]

The Isaiah Mustafa Blitz Continues - Posted March 7, 2011
... [AgencySpy]

W+K, EA Unveil 'Duty Calls' Parody - Posted February 4, 2011
... [AgencySpy]

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