Jay Messina

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NFL Season: Another Reason for Old Spice to Do Old Spice Things - Posted September 4, 2013
There's a very fine line between stupid funny and annoying, a line that Old Spice is willing to tightrope for miles and miles. Their "Unnecessary Freshness" campaign, created by W+K Portland, will hit screens starting Thursday night for the season opener. As you might expect, there will be plenty of shenanigans... [AgencySpy]