Jennifer Pullinger

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5 Ways to Engage Community on Your Blog or Web Site
Galvanize an active online community and spur authentic discussion with these tips from four social media experts.

Make A Profit From Microblogging
Siphon audience interest into profit, from direct ad streams and customer service to driving site traffic and raising brand awareness.

Launch A Successful Online News Conference
Marketing experts explore how to orchestrate an online news conference, from the technical logistics to fostering audience interaction.

Hey, How'd Your Events Site Propel Paranormal Activity To Blockbuster Status, Jordan Glazier?
Eventful.com's CEO explains how the site's interactive marketing campaign turned Paranormal Activity from a low-budget, limited release to the most profitable film ever.

Hey, How'd You Grow an Online Mag and Social Network with Minimal Traditional Promotion?
This entrepreneur stretches a limited budget with grassroots marketing techniques and is developing a tiered pay model that promotes user engagement.

Hey, How'd You Develop a Killer App For Facebook, Tim O'Shaughnessy?
The co-founder of Living Social explains how to harness user feedback and optimize a product for virality through concept and design.

Hey, How'd You Create A Highly Successful Viral Marketing Campaign, Jonah Sachs?
Free Range Studios' co-founder shares his strategy for crafting a campaign that generated more than 5 million views for an online video.

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