Jerry Swerling

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Spotted around the media universe

Study: PR Has More Control Than Marketing Over Social Media - Posted June 2, 2010
It's been an entire year since Aarti Shah penned the PRWeek feature story that looked into "where PR stands in the turf war over digital," and yet the deb... [FishbowlDC]

USC's PR Industry Study: Recession Was Not Crushing, Expect Modest Increase for 2010 - Posted April 30, 2010
After the financial meltdown in late 2008 hit, we heard a lot of survival stories from agency heads, ranging from "down 40%," "took care of redundancy," "we kept our clients by reducing retainers," to "we're not firing anyone". "Flat is the new up" was the cliche and the goal. In Part One of... [FishbowlDC]

USC Seeking Participants for Public Relation and Communication Generally Accepted Practices (GAP VI) Study - Posted November 19, 2009
Jerry Swerling, Director of PR Studies and the Strategic PR Center at the University of Southern California's Annenberg School for Communication and Journalism writes in to let PRNewser readers know the university is looking for participants in its Public Relati... [FishbowlDC]

9 Steps to Great RFP Response - Posted July 1, 2009
The Firm Voice, the Council on Public Relations house organ has a 9-step program for responding to RFPs in a way that wins business--despite the quality of the RFP--without giving aw... [FishbowlDC]