Jim Sabia

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GSD&M Combines Drinking, Spearfishing for Pacifico - Posted June 9, 2014
GSD&M has a new campaign for Pacifico, entitled "Yellow Caps," set to roll out this summer. "Yellow Caps" is a term "coined by bartenders and refers to Pacifico's bright yellow bottle caps, which are easily identifiable in crowded beer coolers." For GSD&M's latest campaign they have utilized the iconic caps, with the... [AgencySpy]