Joe Baratelli

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Sightings (17)

Spotted around the media universe

Monday Odds and Ends - Posted July 14, 2014
-DDB Vancouver imagines a proposal via vague movie reference for Netflix (video above). link -Hybrid production/post-production company Humble adds Marc Wilkins to its directorial roster. ... [AgencySpy]

RPA Debuts 'Fit for You' for Honda - Posted June 19, 2014
RPA is promoting the launch of the all new 2015 Honda Fit with an integrated campaign entitled "Fit For You." Centered around a pair of 30-second television spots starring actor/comedian Nick Thune, the campaign also includes digital and social media activations, as well as multicultural campaign extensions fe... [AgencySpy]

RPA Debuts New Work for Honda - Posted June 4, 2014
RPA has two new spots for Honda that highlight the features and competitive advantages of Honda's two core vehicles -- the Accord and the Civic -- continuing the "Start Something Special" tagline introduced last September. While the copy is a relatively straightforward rundown of features and what sets Honda apart from the... [AgencySpy]

RPA Issues 'Slow Citations' for Honda - Posted May 22, 2014
To generate excitement for Honda's upcoming "Fastest Seat in Sports" sweepstakes offering entrants a chance to ride along with Mario Andretti, RPA Andretti went around annoying people going about their everyday business with "slow citations" for doin... [AgencySpy]

RPA, Brooke Shields Launch Urban Attitudes for La-Z-Boy - Posted May 7, 2014
RPA is launching La-Z-Boy's new Urban Attitudes collection, which is "geared toward a more urban demographic made to fit in those smaller, city apartments, without compromising style or breaking your wallet" with an integrated campaign starring spokeswoman Brooke Shields. Part of the larger "Live Life Comf... [AgencySpy]

RPA Shows off Mandalay Bay with 'Resortist' Extension - Posted April 17, 2014
RPA has a new print and outdoor campaign for Mandalay Bay, extending their "Resortist" campaign. The campaign strategy "is to further differentiate the resort by injecting the advertising executions with new electricity in a welco... [AgencySpy]

RPA, Tool Share Terrible Parenting for Newport Beach Film Festival - Posted April 2, 2014
RPA teamed up with production company tool for a new campaign celebrating Newport Beach Film Festival's 15th anniversary entitled "15 Years Under the Influence." The centerpiece of the campaign is a short film called "Bedtime Story." In the two and a half minute video, directed by Tom Routson, a daughter asks her... [AgencySpy]

Fred Armisen Hugs Bruce Willis for Honda, RPA - Posted February 3, 2014
Since few would argue that the commercials were more interesting than the game last night, chances are you saw RPA's "Hugfest" spot, featuring Bruce Willis and SNL-alum/Portlandia star Fred Armisen. The simple, strai... [AgencySpy]

RPA's Optimistic New Campaign for Honda Claims 'Today is Pretty Great' - Posted January 8, 2014
More from Honda today, this time with news of RPA's new "One More Thing to Love About Today" campaign -- featuring "print, digital and TV spots, speaking to the optimism of today's youth." Like Orci's "Gol!Gol!" spot for Honda's Hispanic campaign, "Today is Pretty Great," the... [AgencySpy]

LA Ad Execs Reveal Favorite Xmas Childhood Memories for thinkLA, Toys for Tots - Posted December 3, 2013
Nonprofit collaborative thinkLA has a fun social media campaign promoting their Holiday Gala this Thursday, Dec. 5. The campaign features LA ad executives -- like Joe Baratelli (featured above), EVP/CCO at RPA (well, actually, it's all RPA at the moment)-- sharing their favorite holiday memories in 15 second l... [AgencySpy]

RPA Taps Michael Bolton as 'Talent' for 'Happy Honda Days' - Posted November 18, 2013
If there's one thing the Internet loves (aside from cats and pornography), it's cheesy celebrities from bygone eras. This has accounted for the revival of figures like Rick Astley, who has reemerged in the public consciousness thanks to ... [AgencySpy]

RPA, Honda Want You to Meet 105-Year-Old Civic Driver, Edythe - Posted November 12, 2013
RPA launched their "Start Something Special" campaign for Honda (somewhat disappointingly) with the story of Mairead and Kevin's very Irish wedding and their "Thank You" TV spot. The latest in the campaign is a lot more interesting. The spot highlights 105-year... [AgencySpy]

Honda Test-Drives Social Media Sharing with #WantNewCar - Posted July 15, 2013
Do you hate your car? Do you want to let the world know how frustrated you are driving around in a jalopy that is beyond repair? Honda can help - sort of. For the rest of today, Honda will be tweeting back Vine videos at unhappy drivers who post #WantNewCar on... [AgencySpy]

Let's Wind Down the Day with a Brutal Film Festival Promo from RPA & Tool, Shall We? - Posted April 10, 2013
As the opening moments states, viewer discretion is advised with this lengthy promo from RPA and Tool, who for the fourth year in a row are teaming up to hype the Newport Beach Film Festival. If you haven't seen Corbin's Bernsen's epic, award-winning (ok, not really) The De... [AgencySpy]

Here's RPA's April Fools Entry for Honda - Posted April 1, 2013
Fresh off of retaining creative duties at least for longtime client Honda, (phew), RPA has rolled this out on this, the jokiest, prank-filled of days. The Santa Monica-based agency introduces us to the greatest haircut-on-the-go machine known to man with the HondaHAIR, which comes equipped within the Honda Odyssey Touring Elite.... [AgencySpy]

RPA Promotes Baratelli to CCO - Posted July 11, 2012
RPA is showing some love for one of its original staffers as the Santa Monica-based agency has promoted Joe Baratelli to chief creative officer. As mentioned, Baratelli has been with Rubin Postaer and Associates since it was formed back in 1986, ... [AgencySpy]

The Honda Civic Has Something for Everybody - Posted April 21, 2011
... [AgencySpy]

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