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Sightings (32)

Spotted around the media universe

W+K Promotes Sony's Waterproof Phone with Underwater Apps - Posted 17 hours ago
W+K worked with Sony and development partners Motim and SoftFacade to create a series of apps promoting the Xperia Z1S' waterproof technology. Several of the apps, including "Goldie" (featured above), "Plantimal," "Photo Lab," and "Sink Sunk," are designed to be used underwater. As you might have imagined, "Gold... [MediaJobsDaily]

W+K Taps Neymar for Nike - Posted 1 day, 13 hours ago
With the world's biggest soccer star set to lace up his cleats again, W+K tapped Neymar Jr. for a new Nike spot promoting the brand's Hypervenom Phantom Boot worn by the Brazilian forward. The 60-second spot, entitled "Mirrors," likens Neymar's speed and agility to playing with a field full of mirrors. As... [AgencySpy]

W+K Portland Helps Craig Robinson Protect His Dodge Dart - Posted August 5, 2014
Amazingly, comedians Craig Robinson and Jake Johnson had yet to appear in any major films, shows or campaigns together before this week. That all changed with the release of these inaugural clips in W+K Portland's new campaign for client Dodge. The theme is simple: no one can touch Robinson's new Dart --... [AgencySpy]

W+K Gets Animated in 'Short Film' for Nike - Posted June 9, 2014
Back in April, we covered "Winner Stays," part of W+K's "Risk Everything" campaign for Nike, which feature some of the world's best soccer talent and clocked in at over four minutes long. Now, with only three days to go until the 2014 World Cup kicks off, W+K is back ... [AgencySpy]

W+K Presents the User-Generated Content Version of Coke's 'AHH Effect' - Posted May 21, 2014
As the season finale of any major show approaches, advertising agencies and brands gather together around their chai teas, complicated brownies and erasable markers to determine how they can collectively take advantage of the ratings spike to come. Coca-Cola figured out a way to win during the season finale of 'American Idol':... [AgencySpy]

W+K Taps World's Soccer Talent in 'Winner Stays' for Nike - Posted April 25, 2014
W+K Portland went all out in getting celebrity talent for "Winner Stays" the latest iteration of their "Risk Everything"campaign for Nike. The 4:12 film plays off the idea of pretending to be your favorite star players while playing a pickup game with friends. "Winner stays" says one side of one such pickup... [AgencySpy]

W+K, Maxwell House Shoot for Good, Not Great - Posted April 16, 2014
In a world with Starbucks at every corner and small, fancy artisinal coffee shops sprouting up everywhere, it would be counterproductive for an instant coffee brand to try to compete. So W+K starts a different conversation for Maxwell House, asking, "Whatever happened to good?" The new "Say Good Morning to a Good... [AgencySpy]

W+K Brings Back Terry Crews, Sans Shirt of Course, for Digital Effort - Posted March 17, 2014
W+K Portland have launched an campaign for Old Spice's new line of electric shavers and trimmers (price range: $50-80), and have enlisted the help of a familiar face to help launch the new products. Current Brooklyn Nine-Nine star Terry Crews, who helped ... [AgencySpy]

Kobe Bryant, Lionel Richie (!?) Star in New Nike/Foot Locker Spot from W+K - Posted March 11, 2014
W+K's trademark nonsensical humor is on full display in their latest, the new spot "Made by Kobe" promoting Kobe Bryant's Kobe 9 Collection for Nike, which launched on March 6th. The spot imagines what it would be like if Kobe Bryant... [AgencySpy]

W+K Portland Explores 'The 7 Wonders of Oregon' - Posted March 3, 2014
W+K Portland has a new campaign for the Oregon Tourism Commison, extolling the virtues of their home state with a video called "The 7 Wonders of Oregon." The :60 anthem spot features all 7 "wonders of Oregon," attempting to "inspire active travelers looking for authentic experiences" with Oregon's natural landmarks. While Oregon's... [AgencySpy]

W+K Launches the Only Interactive Site Where Hair Plays Huey Lewis Songs - Posted February 18, 2014
W+K Portland has unveiled "The Power of Hair" for Old Spice, the "newest, never-been-done-before interactive digital experience." The new site is an extension of W+K's "For Hair That Gets Results" campaign promoting Old Spice's new haircare and styling products, featuring the same anthropomorphic hair, and comes on ... [AgencySpy]

W+K Portland Unveils 'Join Together' Follow-Up Called, Yes, 'Separate Together' - Posted February 13, 2014
Last month, W+K Portland launched the "Be Moved" brand campaign for Sony with the broadcast spot "Join Together." Yesterday, W+K revealed the follow-up, the four minute (and change) documentary, "Separate Together." "Separate Together" brings together ... [AgencySpy]

Old Spice: 'Anthropomorphic Hair Will Get You Laid' - Posted January 27, 2014
W+K Portland has been very, very busy for Old Spice. First it was body spray with the "Smellcome to Manhood" campaign aka "Mom Song." Then last week it was the triumphant return of Isaiah Mustafa and the "Interneterventions" surprise online campaign. Now, breaking the consistency of strange portmanteau puns i... [AgencySpy]

'The Man Your Man Could Smell Like' Returns with 'Interneterventions' for Old Spice - Posted January 23, 2014
Isaiah Mustafa, "The Man Your Man Could Smell Like," returns for W+K Portland's new "Interneterventions" campaign for Old Spice from executive creative directors ... [AgencySpy]

Let Us 'Join Together' for W+K's Celebration of Sony Artistry, Engineering - Posted January 13, 2014
If you were watching the Golden Globes last night, you may have caught the debut of W+K Portland's "Join Together" spot for Sony, which will run for the next six weeks. The new work (perfectly set to The Who's "Join Together") celebrates Sony's longtime practice of joining a "steadfast passion for artistry... [AgencySpy]

TurboTax, W+K Answer Life's Depressing Questions - Posted January 7, 2014
... [AgencySpy]

P&G Returns to Celebrate Olympic Moms, Trip Babies, Push Children - Posted January 6, 2014
Is there anything more heartwarming than watching children of all ages fall over repeatedly? From Proctor & Gamble and W+K comes "Pick Them Back Up," a new spot that's part of the "Thank You, Mom" campaign running during the length of the 2014 Winter Olympics in Sochi, Russia. If you'll recall, P&G... [AgencySpy]

W+K Launches First Campaign for TurboTax - Posted January 2, 2014
W+K again? Yes, and now it concerns W+K Portland's "It's Amazing What You're Capable Of" campaign for TurboTax with the launch ad, "The Year of You." The spot marks the first creative work W+K have completed in partnership with TurboTax since nabbing AOR duties back in July. As you might expect from... [MediaJobsDaily]

W+K Launches First Campaign for TurboTax - Posted January 2, 2014
W+K again? Yes, and now it concerns W+K Portland's "It's Amazing What You're Capable Of" campaign for TurboTax with the launch ad, "The Year of You." The spot marks the first creative work W+K have completed in partnership with TurboTax since nabbing AOR duties back in July. As you might expect from... [AgencySpy]

Nike, W+K Portland Unveil Star-Studded 'Winning in a Winter Wonderland' Spot - Posted December 9, 2013
W+K Portland tapped some of the world's greatest athletes for their new holiday spot touting the advantages of Nike Hyperwarm Performance Baselayer, directed by Rupert Sanders. "Winning in a Winter Wonderland" features the talents of Giants defensive end ... [AgencySpy]

W+K, Dodge Ask 'How Long Can You Keep Your Hands on Ron Burgundy?' - Posted November 19, 2013
W+K and Dodge kick off an unusual digital contest today, "Hands on Ron Burgundy," the latest in the cobranded marketing collaboration between Dodge and Anchorman 2: The Legend Continues. Based on the "Hands on a Hard Body Contest" -- developed at a Texas auto dealership in the 1980s, that saw contestants... [AgencySpy]

Dodge Durango Partners with Ron Burgundy, Because Everyone Loves Ron Burgundy - Posted October 7, 2013
Dodge and Paramount have joined forces in a co-branded campaign from W+K launching the new 2014 Dodge Durango featuring Ron Burgundy (of Anchorman and the upcoming Anchorman 2: The Legend Continues, but you already knew that). The campaign, which spans television, print, digital and social medi... [AgencySpy]

Calvin 'Megatron' Johnson Goes Undercover at ESPN - Posted September 9, 2013
On the field, Calvin Johnson earns his "Megatron" nickname by dominating defenses with a robotic efficiency. He's bigger, faster, stronger, and at times, it looks like a Transformer is playing against humans. However, off the field, and more specifically, in the ESPN offices, Johnson uses his transformin... [AgencySpy]

NFL Season: Another Reason for Old Spice to Do Old Spice Things - Posted September 4, 2013
There's a very fine line between stupid funny and annoying, a line that Old Spice is willing to tightrope for miles and miles. Their "Unnecessary Freshness" campaign, created by W+K Portland, will hit screens starting Thursday night for the season opener. As you might expect, there will be plenty of shenanigans... [AgencySpy]

Nike Taps LeBron, Piqu , Bradley Cooper's Voice for 'Just Do It' 25th Anniversary - Posted August 21, 2013
At this point, Nike and AOR W+K are just showing off. Their latest spot, "Possibilities," is a fat, splashy kick-off to the 25th anniversary of its ubiquitous slogan, "Just Do It." These type of Nike ads have always had a mythical quality, compared to other sports brands - like certain BBDO... [AgencySpy]

W+K, Oreo Relationship Concludes with 'Super Important Test' - Posted March 18, 2013
In case you were wondering, the domain name www.superimportanttest.com is no longer available, thanks to W+K and Oreo, who bring us, yes, a "Super Important Test," which as we imagine was the intention is hardly a test. You have two options (cookie or cream) and you're correct either way. Get it? ... [AgencySpy]

The Old Spice Wolfdog Calls it Quits - Posted March 15, 2013
And thus, W+K Portland and P&G bid farewell to Old Spice's "Wolfdog," who in the past week has garnered over 4 million views via videos such as this and this ... [AgencySpy]

W+K Kickstarts Dodge Dart - Posted January 18, 2013
W+K's line of Dodge ads appeals to consumers with a distinct voice that separates the brand from most auto manufacturers hawking new models. By now, we all know the recipe: frenetic cuts, clean white text, VO that tries too hard to be cool, and the loop from "No C... [AgencySpy]

W+K, Dodge Reveal a Couple More Dart 'How-to's' - Posted November 8, 2012
... [AgencySpy]

W+K, Dodge Establish 'New Rules' of Carmaking - Posted July 9, 2012
Anything backed by the opening thumps of Kanye West/Jay-Z's "No Church in the Wild" is bound to be epic. W+K's latest spot for Dodge is no exception. This 90-second instructional ad makes car creators look like Mad Men, minus the ... [AgencySpy]

Meet John Varvatos: Fashionista, Crate-Digger and Chrysler Driver - Posted May 12, 2011
Hey, if hip-hop stars and NFL athletes can dig the Chrysler 300, why can't fashion designer... [AgencySpy]

Norman, Reilly, Credle Among 2011 One Show Jury - Posted January 24, 2011
It fell through the cracks last week, but what the hell, in case you haven't heard and are interested, we have the list of who's playing judge and jury in the 36th Annual One Show, which will take place on May 12 at Lincoln Cente... [AgencySpy]

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