John Bell

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Sightings (14)

Spotted around the media universe

How Can Brands Master the Art of Building Social Movements? - Posted April 3, 2013
So it's the 21st century, and lots of brands want the public to know that they're invested in the most powerful social movements of the day -- be they environmental, ethical, or cultural. We also know that audience engagement is often the most important element of a succes... [FishbowlDC]

O&M Launches Social@Ogilvy - Posted February 13, 2012
Ogilvy & Mather, one of the sponsors of Social Media Week (which starts today), has used the occasion to launch Social@Ogilvy, a global practice that brings together the company's digital experts across companies and around the world. The division began with ... [FishbowlDC]

Ogilvy PR Handling Social Media for BP - Posted June 10, 2010
Ogilvy PR is providing social media counsel to BP, as the company continues to deal with the gulf coast oil spill crisis... [FishbowlDC]

Apple PR's Response To The iPhone 4 Leak - Posted April 20, 2010
Well, they haven't really responded yet, but we thought that headline would catch your attention. For those who haven't been following, a version of the next iPhone was left in a Silicon Valley bar recently, and the device ended up in the hands of tech blog Gizmodo. ... [FishbowlDC]

How To Get a Job in Social Media: Ogilvy PR - Posted April 13, 2010
We've noticed that in the advertising and public relations industries, agencies are increasingly on the lookout for professionals experienced in social media. We can argue the merit of who has social media expertise and who doesn't later. For now we want to know: what are agencies and their clients looking for... [FishbowlDC]

Op-Ed: Conversation Manager vs. Community Manager - Posted March 23, 2010
John Bell is Managing Director, Ogilvy Public Relations Worldwide and President of the Board of Word of Mouth Marketing Association. This post originally appeared on hi... [FishbowlDC]

PRWeek Awards: Which Agencies Won Big? - Posted March 12, 2010
Ketchum CEO Ray Kotcher sat at a table flanked by Council of PR Firms president Kathy Cripps and PRSA president and COO Bill Murray at last night's PRWeek... [FishbowlDC]

WOMMA To FDA: Please Give Us Social Media Guidelines - Posted March 9, 2010
The Word of Mouth Marketing Association (WOMMA) has submitted written testimony to the FDA, in which they asked for "an appropriate roadmap so [health care and pharmaceutical companies] companies can better access and navigate social media including popular social networks like F... [FishbowlDC]

Awash in Data: How To Discern The Signal From The Noise - Posted February 23, 2010
We can understand that taking a contrarian point of view on a hot-button issue is one way to get attention, but a recent blog post on Mashable from Shiv Singh, VP & Global Social Media Lead at Razorfish real... [FishbowlDC]

How To Work With, Identify and Measure 'Influencers' In Social Media - Posted December 21, 2009
° "We call it social influencer relationship management...We provide them with new content and values they can pass along to their readers to get them involved in the program." -- John Bell, managing director 360 Digital Influence at Ogilvy PR to Advertising Age's Michael Bush on client Kodak's "Time... [FishbowlDC]

Pharma Marketers: FDA Taking Too Long Developing Social Media Guidelines - Posted November 20, 2009
The FDA held public hearings just last week to discuss establishing guidelines for pharmaceutical marketers operating in the new world of social media. Already some are complaining that the process is taking too long. ... [FishbowlDC]

Ogilvy's John Bell: FDA Social Media Guidelines Will "Basically Follow Same Process" As FTC Blogging Guidelines - Posted November 13, 2009
John Bell, President of the Board of Word of Mouth Marketing Association and Managing Director, Ogilvy Public Relations Worldwide, was one of the last presenters today at the FDA's ... [FishbowlDC]

All Eyes on D.C. As FDA Begins Hearings on Pharma and Social Media - Posted November 12, 2009
Hundreds of advertising, marketing and public relations executives have gathered in Washington, D.C. today for FDA public hearings on "Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools." The hearings are just one step in the FDA's process to develop policy and guidelines for pharmaceutical companies looking to... [FishbowlDC]

Razorfish, Ogilvy PR Launch Social Media Measurement Offerings - Posted July 13, 2009
Two agencies, one with roots in the advertising world (Razorfish) and one with roots in PR (Ogilvy PR) launched new social media measurement and scoring offerings today. Both play off the well-known concept of a brand's "Network Promoter Score," which is described by Wikipedia as the following: Companies obtain their Net Promoter... [FishbowlDC]