John Boiler

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Sightings (17)

Spotted around the media universe

Apple Officially Takes More Ads In-House - Posted June 5, 2014
The strained relationship between Apple and TBWA\Chiat\Day has reached a new stage. Two months after unflattering email exchanges between Apple's head of marketing and TBWA's Media Arts Lab surfaced as part of the ex... [AgencySpy]

72andSunny Quotes Pop Culture for Samsung's New, Curvy TV - Posted May 19, 2014
72andSunny mined memorable moments in film, TV, and the Internet for their new campaign unveiling Samsung's Curved UHD TV, called "The Curve Changes Everything." The new broadcast spot debuted last night during primetime programing including AMC's Mad Men, NBC's Women of SNL, and the season finale of Fox's execrable Family Guy,... [AgencySpy]

72andSunny is Back with New Spot Promoting 'Call of Duty: Ghosts' Downloadable Content - Posted January 22, 2014
This past October we covered 72andSunny's exhaustive campaign for Activision's Call of Duty: Ghosts. Now, 72andSunny is back with a new campaign promoting Call of ... [AgencySpy]

LeBron Kicks Back with Family, Friends for Samsung Galaxy - Posted October 30, 2013
We are now in the season of LeBron James commercials. He's like Victor Cruz, only taller, better, richer, and not a Time Warner Cable lackey. If you happened to watch the opening night of the NBA season,... [AgencySpy]

'Call of Duty' Goes Domestic in UK Spot 'Faboom' - Posted October 16, 2013
Another day, another commercial from the Call of Duty: Ghosts marketing blitzkrieg. "Faboom," a 40-second spot for UK audiences comes from 72andSunny and shows regular folk reenacting their favorite moments from the game at work, out to dinner, even in the doctor's office during a proctology exam - well played, 72. The... [AgencySpy]

'Call of Duty: Ghosts' Collides with Eminem in 'Survival' Video - Posted October 8, 2013
... [AgencySpy]

72andSunny Waxes Nostalgic in New Spots for Samsung Galaxy Gear - Posted October 7, 2013
72andSunny pays homage to sci-fi and television history in their new campaign for Samsung Galaxy Gear. The spot "Evolution" traces the evolution of wristwatch communication, from Dick Tracy and Star Trek to Inspector Gadget and even Predator. The spot ends with the text "After All These Years It's Finally Real" before introducing... [AgencySpy]

Samsung's Smart TV Will Delight Even the Most Senile of Family Members - Posted August 13, 2013
The future of TV is evidently here, and a new series of spots from 72andSunny for Samsung portray the typical American family coming to terms with the fact that they will forever be enslaved to the glowing rectangle in their living room, especially considering that it now hooks up to the... [AgencySpy]

Samsung Galaxy S4: Great for Confused, Tired Young Dads - Posted June 5, 2013
Sure, 72andSunny and Samsung have had some fun comparing the latter's smartphones to Apple's in recent years, but in the last several months, it seems like the brand's finally getting over their complex and show... [AgencySpy]

Samsung Bombards Oscars, Complete with Tim Burton-Starring Spot - Posted February 25, 2013
Now that the fictional game, "Unicorn Apocalypse," created by 72andSunny in its ongoing campaign to promote Samsung Galaxy has come to fruition, where else to turn but the movie version and a pitch to the one and only ... [AgencySpy]

Samsung Tells a Meandering Tale About Unicorns, Business Things - Posted January 23, 2013
Hey, look! It's that dude who was on 30 Rock for a few seasons before they realized his character was totally worthless. This guy. Man, has that dude fallen on hard times or what? Let's all hope he gets back on his feet before things get worse. Anyway, the above 90-second spot... [AgencySpy]

Samsung Once Again Busts Apple Worshippers' Chops in Latest Galaxy Spot - Posted September 20, 2012
As Samsung's patent war with Apple rages on, the former has wasted no time in busting the latter's balls--well, at least those of its devotees--in a new spot that launched not so coincidentally around the time the iPhon... [AgencySpy]

Borchert Joins 72andSunny - Posted September 6, 2012
After spending the last two years at Fallon London, where he was perhaps best known for his work on various Orange efforts, Gui Borchert has joined up with MDC-owned, L.A.-based 72andSunny as a creative director. Borchert, who is based in 72's Los A... [AgencySpy]

72andSunny Welcomes New ECD...and Oh Yeah, One More Thing - Posted August 23, 2012
Let's first get through the formalities and let you know, even though you all probably know, that TBWA vet Scott Trattner has joined up with 72andSunny as executive creative director. The eight-year \Media Arts Lab vet co-created the "Mac vs. PC" ca... [AgencySpy]

And Finally, Your ADC Advertising/Integrated Juries - Posted January 23, 2012
We promise to keep this short, but since you were all clamoring for it, we might as well give you the rundown of the Advertising and Integrated juries for the 91st Annual ADC Awards. You have already... [AgencySpy]

BBDO, 72andSunny Grab Blackberry - Posted January 20, 2011
RIM has picked BBDO Worldwide and 72andSunny to handle worldwide creative responsibilities for its Blackberry brand following what's been dubbed "a competitive review." Leo Burnett previously handled the business, and from what sources tell us, Fallon was involve... [AgencySpy]

72andSunny Stocks Up On Global Talent - Posted October 1, 2010
72andSunny pulled two creatives from Amsterdam, hiring Carlo Cavallone and ... [AgencySpy]

more...