John Vitro

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Sightings (10)

Spotted around the media universe

Vitro Launches Rebranding Effort for Wild Turkey - Posted October 30, 2013
Ah sweet bourbon, brownest of the brown liquors. MDC-owned, San Diego-based Vitro, responsible for the interesting Asics campaigns... [AgencySpy]

ASICS Prepares Us For 'What's Next' - Posted May 10, 2013
Over the past few years, VITRO's work for ASICS has been consistently high-quality, doing a remarkable job of depicting products' ability to allow athletes achieve the impossible but not quite the unbelievable. I'm talking, of course, of popular spots that feature athletes out-running arrows and kind of walking on water, which... [MediaJobsDaily]

Asics Help You Run Fast, Befriend Pigeons - Posted February 14, 2013
Vitro's new Asics spot for the GEL-Kayano 19 sneaker would've been perfect for Super Bowl XVI with its subtle Bayou flavor and rain-soaked streets. Two weeks later, the ad may not exactly be topical, but it's still effective enough to make running seem enjoyable. Not only can you get cardiovascular exercise,... [AgencySpy]

Vitro, Asics Break Blocks and Paint Sidewalks in Latest 'Stop At Never' Tests - Posted September 11, 2012
Last time we covered Asics' 'Stop at Never' campaign, Vitro was running tests on the brand's latest shoes. An athlete played tennis suspended upside down from a crane (proving Asics are form fitting), while a different shoe withstood the pressure of an industrial jackhammer. I... [AgencySpy]

Asics Goes Robin Hood on a Moving Vehicle - Posted May 30, 2012
My, we've a lot of new Asics work from Vitro, haven't we? Following a series of bizarre durability tests and a shoe-shaped balloon animal, Asics is back to tell you that, yes, the Gel-Lyte33 is quite lightwei... [AgencySpy]

Vitro Puts Asics Shoes to the Test - Posted April 10, 2012
We've seen Vitro... [AgencySpy]

ASICS Gets a Case of Runner's High - Posted January 27, 2012
From Vitro (the agency formerly known as SKINNY) comes the above TV spot laun... [AgencySpy]

John Vitro Speaks from the Heart About Departing Account Exec - Posted January 12, 2012
We were told that the memo after the jump was sent from John Vitro, co-founder of what was then San Diego-based VitroRobertson over 20 years ago, but which has now evolved into an MDC-owned, bi-coastal entity. The message regards one ... [AgencySpy]

Newcastle Gets Dark with First-Ever U.S. TV Spots - Posted April 22, 2011
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Vitro Should Win Some Sort of Science Fair with Asics Project - Posted April 5, 2011
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