Jonah Berger

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Sightings (5)

Spotted around the media universe

Op-Ed: Miley Cyrus is a Strategic Brand Genius - Posted October 17, 2013
It's been a while since we've heard from Maude Standish, co-founder and managing director of Tarot, a millennial trend forecasting and strategy development company that's the ... [AgencySpy]

Klout And Microsoft's Bing Team Up To Bring You Terrible Search Results - Posted October 11, 2013
It's no secret that I hate Klout. So much so that I went and had whatever data they had on me deleted from their system. My hate for Klout is so well known that Klout's founder, Joe Fernandez, once told me to kill myself. I guess that's one way to get... [SocialTimes.com]

Thursday Morning Stir - Posted April 25, 2013
-Droga5 is set to open up a London office in June. The leadership team will consist of 180 Amsterdam alum Kevin Dundas, who will serve as chief exec, ECD Nik Studzinki and head of account management... [AgencySpy]

Want to Create Sticky Social Content? Focus on the Good News - Posted March 21, 2013
This helpful social media hint may seem like a no-brainer, but it's worth repeating: good news is the stickiest news. We all know that we can't create truly viral content, no matter how hard we try--but human psychology ... [PRNewser]

7 Essential Aspects of Word of Mouth Marketing - Posted July 8, 2011
Word of mouth increases sales. Depending on which study is being quoted, research has found word of mouth to be 8.5 and 30 times more effective than other media. At last month's excellent Contagious Marketing seminar, sponsored by United Insight, Wharton Assistant Professor of Marketing... [SocialTimes.com]

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