Jonathan J. Gouthier
Courses | How-To Videos | Corporate Training | Your Courses
1–14 out of 14 listings
| How To Make Your Client A Creative Partner (49 minutes) Posted Dec 22, 2010 |
How to Get Work with Self-Initiated Assignments (45 minutes) Posted Sep 22, 2010 |
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 Minimize stress and revisions by collaborating closely with your clients
more detailsCareer, Creativity, Career, Case Studies, Client Relations, Collateral, Business Issues |
 Fake it till you make it: How to win work with self-initiated design
projects for your portfolio
more detailsCreativity, Branding, Career, Job Search, Logo Design, Case Studies, Printing Tips, Client Relations, Collateral, Business Issues, Resumes, Getting Hired, Brochures |
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| 14 Practical Strategies for Developing Creative Solutions (46:00) Posted Jun 9, 2010 |
Creative Problem Solving (49:56) Posted Mar 31, 2010 |
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 Wow the client with unexpected design concepts
more detailsCreativity, Branding, Marketing, Promotion, Color, Case Studies, Printing Tips, Client Relations, Layout |
 Examine the thought processes involved in truly creative branding.
more detailsCreativity, Branding, Marketing, Promotion, Color, Logo Design, Case Studies, Printing Tips, Type |
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| Design Influences: Visual Inspiration from the Past (30:24) Posted Dec 7, 2009 |
Top 10 Brand Management Activities for Designers (41:44) Posted Sep 30, 2009 |
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 This tutorial illustrates how contemporary designers draw on art
movements from the early-to-mid 20th century such as Art Deco, Bauhaus, and
Pop Art.
more detailsCreativity, Branding, Marketing, Promotion, Color, Type, Magazinedesign |
 Branding expert Jonathan Gouthier counts down his top ten tips for long-term success in branding. Jonathan's suggestions and ideas go beyond design issues to address the complications, common...
more detailsCreativity, Branding, Marketing, Promotion, Case Studies, Client Relations, Business Issues |
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| 10 Tips on Rebranding for Designers (35:15) Posted Aug 21, 2009 |
The Complexities of Simplistic Design (30:57) Posted Jun 23, 2009 |
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 Before you work on your next brand redesign, you should watch this tutorial by branding professional and educator Jonathan Gouthier, whose ten tips will help designers take full advantage of all...
more detailsCreativity, Branding, Marketing, Promotion, Color, Case Studies, Client Relations |
 Branding expert Jonathan Gouthier knows the value of simple design solutions. With the help of some striking examples, he illustrates how color, white space, specialty printing techniques, and...
more detailsCreativity, Branding, Marketing, Promotion, Relationships, Printing Tips, Collateral, Type |
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| Creating Logo Families (26:34) Posted Feb 25, 2009 |
Using Specialty Printing Techniques to Improve Your Projects (49:39) Posted Aug 20, 2008 |
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 When a brand branches out, how can a core logo be adapted to reflect new services, products, acquisitions, etc.? With a plethora of case studies encompassing brands of all types and sizes,...
more detailsBranding, Marketing, Promotion, Relationships, Logo Design, Case Studies, Client Relations |
 Every client wants you to create pieces that stand out. Jonathan Gouthier explores several techniques--foil stamping, embossing, die cutting, laser cutting, thermography, and specialty inks--that...
more detailsCreativity, Alternative Materials, Printing Tips |
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| The Designer's Role in Bringing a Brand to Life (37:41) Posted Jul 22, 2008 |
Sick, Lost, Broken Brands: Symptoms and Recovery (33:49) Posted Jun 5, 2008 |
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 In this tutorial, instructor Jonathan Gouthier highlights each of the three roles a designer can expect to play in today's market: strategist, researcher, and visual communicator. Jonathan explains...
more detailsBranding, Logo Design, Case Studies |
 What do you currently do when your brand seems to be stagnant or unresponsive? Throw up your hands or do nothing? In this tutorial, Jonathan Gouthier will highlight problematic areas for brands and...
more detailsBranding, Logo Design, Case Studies |
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| Identity Development Through Marketing, Sales and Investor Relations Departments (35:45) Posted May 9, 2008 |
10 Criteria for Logo Design (31:03) Posted May 9, 2008 |
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 From past experiences with clients, it is presumed that a strong brand image is made through the redundancy of logo, color and type placement. While corporate standards are needed so each person...
more detailsBranding, Color, Logo Design |
 There are over one million registered trademarks, and if you add to this the number of small businesses that are launched with a logo every year, the amount is staggering. Yet the basic question is,...
more detailsBranding, Color, Logo Design |
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