Joost Van Gelder

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Sightings (7)

Spotted around the media universe

BBH NY Launches Campaign for PS4's 'Infamous: Second Son' - Posted March 13, 2014
BBH New York continues its PS4 onslaught with a live-action spot at the center of their new campaign for Infamous: Second Son, the third game in the best-selling Infamous series and Sony PS4 exclusive (you might consider it Sony's answer to TitanFall, which w... [AgencySpy]

BBH NY Teams Up with The Corner Shop to Plug Playstation Plus - Posted February 21, 2014
BBH New York have teamed up with production company The Corner Shop to produce this new spot promoting Sony's new Playstation Plus network. The 1:19 spot continues the trend of depicting gamers in real-life situations mirroring the games they're playing, in lieu of actual gameplay. In this way, the spot shows a... [MediaJobsDaily]

What Do Lou Reed and PS4 Have in Common? BBH NY Has the Answer - Posted October 15, 2013
Sometimes, choosing the perfect song to set the mood can elevate a spot from good to great. That's the case with BBH NY's choice of Lou Reed's "Perfect Day" in the latest ad that's part of the ongoing "Greatness Awaits' campaign for Playstation 4 (Sony also launched a new site to... [AgencySpy]

What The Hell is Going On in This Vodafone Ad? - Posted September 10, 2013
Jung von Matt/Alster Werbeagentur GmbH go for the "just throw a bunch of crazy shit together" approach over the "actually makes sense" approach with their "Add Power" spot for Vodafone. The 1:38 spot, directed by RadicalMedia's Sebastian Strasser, feels more like a trailer for a ... [AgencySpy]

Audi's Super Bowl Spot: Let's Get Some Ass at Prom! - Posted January 28, 2013
Audi and VB+P are traditionally all about appealing to consumers' inner-adolescent with their Super Bowl ads. Remember when vampires were a big deal? Audi remembered, so they put ... [AgencySpy]

Virgin Mobile Phones Make People Happily Careless - Posted August 27, 2012
Last we heard from Virgin Mobile, the brand and its agency Mother New York were regaling us with Richard Branson's rather whimsical life story. N... [AgencySpy]

Mother Takes on Dell's New Pocket Rocket - Posted November 2, 2010
... [AgencySpy]

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