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Sightings (21)

Spotted around the media universe

Instagram Testing Advertiser Surveys? - Posted December 5, 2014
Facebook-owned photo- and video-sharing network Instagram appears to be experimenting wit... [AllFacebook]

STUDY: Local Facebook Pages Are Far More Engaging than Global Pages - Posted November 17, 2014
Keeping it local is the way to go when it comes to Facebook ... [AllFacebook]

UPDATE: 'Girl Asked to Leave KFC' Story Looking Like a Hoax - Posted June 24, 2014
This sweet girl really was attacked by dogs, but her mother may be a big chicken. There are some sick, twisted, and depraved people in the world. This follow-up story proves it in more ways than one. ... [FishbowlDC]

KFC Asked 3-Year-Old Girl to Leave Because Her Face 'Scared Customers' - Posted June 16, 2014
I suppose after hearing this story, we will have an answer to the new marketing question #HowDoYouKFC? Answer: Sure as hell not like this. This unfortunate story hails from Jackson, Miss. inside a KFC location. As the story goes, many people who work hourly shifts at fast-food joints are rumored to be... [FishbowlDC]

KFC and FCB Dare You to Double Down Again - Posted April 21, 2014
Fast food's fattest conversation-starter is back for another round as this FCB spot kicks off the return of KFC's breadless Double Down sandwich. ... [GalleyCat]

Just in Time for Prom: KFC Introduces Chicken Corsage - Posted April 15, 2014
Hey, prom-bound teenagers: unsure of your date's favorite flower, or clueless as to which blooms would best match her dress? Fear not! KFC is here for you with a corsage that pairs flawlessly with everything (especially mashed potatoes and gravy). Just in time for the prom-related promo season, KFC has introduced a... [FishbowlDC]

The Colonel's Secret Recipe Unites the World - Posted May 16, 2013
On a planet divided by violent political, sectarian, and international rifts, it's nice to know that sworn enemies can share a deep admiration for one historical figure who was so much more than a man. Years ago, this misunderstood prophet dared to buck the tide and bring humanity together in the... [FishbowlDC]

Damage Control in China: Bow Down Before Your Leaders! - Posted April 5, 2013
PR in China: it's a brave new world! Yet, despite all the talk of a dirty "black PR" industry and the ... [FishbowlDC]

Ode to KFC: Poetry Contest Doubles as Damage Control in China - Posted March 14, 2013
How do you make people forget (or at least ignore) the fact that they're eating "chicken" pumped full of antibiotics and growth hormones? Why, you encourage them to enter a poetry contest, of course! Late in 2012, Chinese media reported that the chickens provided to KFC by a few of its suppliers... [FishbowlDC]

INFOGRAPHIC: How The Harlem Shake Shook Up Facebook, YouTube - Posted March 4, 2013
Facebook loves the Harlem Shake, and we don't just mean the company's employees. Various renditions of the dance are plentiful both on YouTube and Facebook. Unmetric recently took a look at how the Harlem Shake spread throughout both sites in an infographic, ... [AllFacebook]

2012's Top Chinese Social Media Branding Stories - Posted January 2, 2013
Capturing the Chinese market is every marketer's dream. More than a billion potential customers in a newly open society that continues to grow more and more infatuated with brand-name goods? We can certainly see why everyone's so interested. So what are the world's largest companies doing to familiarize ... [FishbowlDC]

Meatless McDonald's? It's Happening - Posted September 5, 2012
Expecting an incredibly successful global franchise to refresh its brand by starting a branch that doesn't carry its best-known product is a little unrealistic. Can you imagine, for example, an Auto Zone with no car products or a Payless with no shoes in stock? How about a ... [FishbowlDC]

Which Fast Food Restaurants Excel On Facebook? - Posted July 16, 2012
We've established that restaurants and other food-based businesses can boost engagement by posting delicious photos on Facebook. Several pages do this, but who does i... [AllFacebook]

Roll Call: NBCU, GCI Health, BW, and More - Posted November 16, 2011
[caption id="attachment_30302" align="alignright" width="194" caption="John Shea"][/caption] John Shea has been named CMO and EVP of integrated media at ... [FishbowlDC]

'Time' Tracks the Path of the Corporate Logo - Posted March 22, 2011
[caption id="attachment_17778" align="alignnone" width="466" caption="The evolution of the KFC logo from 'Time' magazine's slideshow."][/caption] Time magazine's J... [FishbowlDC]

High School Student Wins $20,000 With Single Tweet - Posted December 1, 2010
We just had to follow-up on this story: a high school senior has landed herself a $20,000 scholarship after tweeting her "essay" about why she deserved the KFC-sponsored money. We ... [AllTwitter]

High School Seniors Can Win $20,000 Scholarship with a Single Tweet - Posted November 17, 2010
2,000-word essays, no more. Now, high school students can apply for a college scholarship with a single tweet. In 140-characters or less, they have the chance to win their college tuition. And what media-savvy company is sponsoring this initiative? Finger lickin' good KFC. ... [AllTwitter]

PRNewser Poll: Is It Too Soon To Talk About Web 4.0? - Posted October 19, 2010
Last week's PRNewser Poll is closed and the votes are in. We asked whether KFC was doing damage to its brand with a campaign that put female college students ... [FishbowlDC]

PRNewser Poll: Is KFC Doing Damage to its Brand? - Posted October 12, 2010
Last week, there was tons of discussion about influence versus popularity. Our poll asked whether clickthroughs determine influence and the overwhelming majority of respondents took the middle of the road. Seventy-five percent said, "Sort of... [FishbowlDC]

KFC's Fortunes Rest on the Back(Side)s of Female Students - Posted September 23, 2010
In a tacky attempt to turn around its poor financial results, KFC is paying female college students $500 to hand out coupons while wearing pants that have the words "Double Down" and Colonel Sanders' face plastered across their bums. The Double Down is a bunless sandwich. Mo... [FishbowlDC]

Want Some Free Chicken? Ask Weber Shandwick - Posted October 26, 2009
While the agency won't be able to offer you any free chicken, their client, KFC is offering one piece of free grilled chicken at 5,000 locations today. A quick news search shows an Associated Press story alongside a slew of broadcast and other coverage for the campaign... [FishbowlDC]