Kathy Shaidle
 
Professional/Personal Overview
  Award-winning Toronto author, blogger, editor and writer for print & web.

My copy has generated millions of dollars in sales and donations for major non-profit, e-commerce & brick-and-mortar business web sites since 2000.

Specializing in B2B and B2C web copy, social media campaigns and substantive editing/ghostwriting.

"I've used Kathy on two content-development projects and to edit an executive white paper. She's great with words, able to develop and maintain an appropriate voice, she comes up to speed quickly on new subject areas, and she is the most productive writer I have worked with."
Contact Info
  Kathy Shaidle
Toronto,  
Canada

E-Mail: kshaidle@rogers.com
Website: http://www.kathyshaidle.com
Work Samples
 
Web Content  
(Various, 1/1/2010)
B-to-C and B-to-B clients, including: funeral service provider, home theater installer, construction contractor, marketing agencies, professional associations, charitable organizations. Plus public sector intranets and public information sites.
(The Shopping Channel, 9/21/2007)
Writing catalogue-style product descriptions for electronics, fashion, beauty, home goods and other departments. Besides engaging customers and prompting them to buy, the focus is on writing a large volume of wide-ranging descriptions on tight, inflexible deadlines.
(The Shopping Channel, 1/1/2005)
A permanent feature on The Shopping Channel website, this is a breezy guide to the legends and folklore surrounding dozens of gemstones, from agate to zircon.
Print Collateral  
(United Way of Greater Toronto, 3/3/2004)
Wrote the official annual donor brochure for the United Way of Greater Toronto (population: 2.5 million)
Book Editing  
(Rabbi Simcha Weinstein, 11/1/2008)
Sarah Silverman's shocking stand up. Judd Apatow's foul mouthed morality plays. Sacha Baron Cohen's provocative alter egos. This is definitely not your zayde's Jewish comedy! Once again, I helped edit, research and polish Rabbi Simcha Weinstein's new book.
(Rabbi Simcha Weinstein, 6/6/2006)
This first time author needed help polishing his rough manuscript. The result: an award-winning, critically acclaimed book. I'm currently doing substantive editing on his second book project. PS: the title was my idea!
Marketing & Publicity  
(Sixty Second Secrets, 5/4/2001)
How I turned a positive mention on a "Best Of" web site into a stream of free publicity for my blog.
Newspapers & Magazines  
(PajamasMedia.com, 7/18/2008)
Human Rights Commission accuses comedian Guy Earle with "hate speech" in controversial case.
(National Post, 2/29/2008)
Remembering Ben Chapman, the beloved star of "The Creature from the Black Lagoon."
Social Media  
Social media public policy campaign
(Confidential, 4/30/2010)
Successful 30 day social media campaign as part of a national lobbying effort. Narrowcasting to government decision makers, via branded tweets, Facebook. Grew client's Twitter followers exponentially. Government agreed to lobbyists' recommendations at the end of the month.
(Kathy Shaidle, 2/2/2010)
After getting my 5000th Twitter follower, I wrote a free ebook about how I did so -- without using "scams, spam or software." (Since the book came out, I've passed the 6200 follower mark.)
(Sherrie Madia, Ph.D., 10/10/2009)
Freelance researcher for the "Social Media Survival Guide" (2009) and the "Online Job Search Survival Guide" (2010), concentrating on Facebook, Twitter, LinkedIn, personal branding and corporate social media strategies and tactics.
Work Info
 
Expertise
Content Editor (online) 10 Years
Copywriter 10 Years
Writer 15 Years
Specialty
Philanthropy 3 Years
Politics 6 Years
Consumer Products 5 Years
Total Media Industry Experience
15 Years
Media Client List (# assignments last 2 yrs)
FrontPageMag.com (11+), Catholic Register (11+), NewsReal Blog (11+), WeeklyWorldNews (11+), WorldNetDaily (11+), Toronto Star (11+), Examiner.com (11+), BeliefNet.com (6-10), Pajamas Media (6-10), Our Sunday Visitor (6-10), Internet Business Forum (6-10), Catholic World Report (3-5), American Spectator (3-5), National Post (1-2), Islamist Watch (1-2), Dallas Morning News (1-2), CBC.ca (1-2), Globe and Mail (1-2)
Corporate Client List (# assignments last 2 yrs)
United Way of Greater Toronto (11+), TheShoppingChannel.com (11+), Novalis Publishing (11+), CheapStingyBargains.com (11+), Canadian Church Press Association (11+), Book Promoters Association of Canada (11+), Catchword Information Design (3-5), InView Marketing (3-5), High Park Group Consultancy (1-2)
Other Work History
Contributing Editor, Catholic Register (2002-2005)
Computer Skills
Word, Excel, Dreamweaver, HTML, PageMaker, Fetch, basic Photoshop, online content management on various platforms
Mac and PC.
Technical Skills
Search engine optimization
Equipment
iBook laptop, iMac desktop, digital recorder
Work Permits & Visas
Valid Canadian passport
References
Available on request
Awards
Governor General's Award: Poetry (shortlist 1998)
Four Canadian Church Press Awards
Catholic Press Award 2003 (Honorable Mention)
Associations
International Free Press Society (advisory board)
Other
Speaking engagements: REAL Women, Forest City Institute, Alberta Lupus Association, Association of Jewish Librarians, St Jerome's College
Interviewed by Vatican Radio, MSNBC, TVO, The Michael Coren Show and other US/Canadian programs
Courses in book publishing, copy editing, proofreading, basic Flash, online fundraising and web authoring through Ryerson University, Simon Fraser University and ePhilanthropy
Banff Writers Workshop, 1991
Freelancer Availability
I freelance full-time. I am willing to travel anywhere.