Katie Hoak

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Sightings (9)

Spotted around the media universe

W+K NY Gets in on the Shark Action for Southern Comfort - Posted August 13, 2014
The latest in W+K New York's "Whatever's Comfortable" campaign for Southern Comfort is a strange one. Timed to coincide with Shark Week, the new spot, which is called "Shark," opens on a woman sitting alone at a club tapping out the beat on her glass with her overly-long fingernails. As the camera... [AgencySpy]

Bryce Harper Gets Emotional in W+K NY's Latest 'This is SportsCenter' Spot - Posted July 10, 2014
W+K New York tapped young Washington Nationals star Bryce Harper for their latest "This is SportsCenter" spot for ESPN, choosing to go an unexpected route with the outfielder. In the 30-second spot, Harper sits in an office watching Field of Dreams with SportsCenter host Hannah Storm. During the movie's concluding scene, both... [AgencySpy]

W+K NY Introduces the 'Young Gun' for Southern Comfort - Posted June 18, 2014
W+K New York introduce a new character for Southern Comfort in the new, 60-second spot entitled "Young Gun." Apparently, the real name of the "Young Gun" is Stephen, "an accomplished bartending journeyman," with a self-described "not neat" style. "If you can't be comfortable with yourself, how can you expect to make anyone... [AgencySpy]

W+K NY Celebrates the World Cup's 'One Time Zone' for ESPN - Posted May 28, 2014
Yesterday we brought you news of Adidas' World Cup spot from TBWA featuring Lionel Messi, a host of other international stars, and a ... [AgencySpy]

W+K New York Taps Strasburg in Latest for SportsCenter - Posted May 19, 2014
W+K New York called on the services of Stephen Strasburg for the latest in their "This is SportsCenter" series and the Washington Nationals ace doesn't disappoint. In the 30-second spot, "Frozen Lunch," SportsCenter host Bra... [AgencySpy]

W+K NY Sparks World Cup Convo for ESPN - Posted May 2, 2014
Wieden + Kennedy New York's latest World Cup spot is a welcome departure from their previous World Cup work, foregoing focusing directly on the on-field action in lieu of the conversations and connections among fans sparked by the World Cup, leading into the "Every Four Years" tagline. The new 30-second spot, called... [AgencySpy]

W+K NY Navigates SportsCenter Office with Bubba Watson - Posted April 4, 2014
In anticipation of the impending Master's Tournament, W+K New York has launched two new spots in their long-running "This Is SportsCenter" series, starring 2012 Master's champion Bubba Watson. In the first spot, Watson, whose "miracle" shot to get out of a difficult lie helped him win the Master's, finds him... [AgencySpy]

W+K's New 'This is Sportscenter' Ad Showcases Big Game Mascot Rivalry - Posted January 28, 2014
More from W+K, as W+K New York have unveiled their latest "This is Sportscenter" offering. The 30 second spot, "Long Week," celebrates Super Bowl XLVIII with a fun look at the rivalry between Denver Broncos' mascot Miles and Seattle Seahawks' mascot Blitz. Set in an elevator on ESPN's Bristol... [AgencySpy]

W+K New York, ESPN Pull Back the Curtain in 'The 10 Club' - Posted November 14, 2013
W+K New York and ESPN are back again with yet another 30-second This is Sportscenter spot. This time, we follow Clippers dunker and terrible free-throw shooter DeAndre Jordan as he enters the illustrious Top 10 Club reserved for individuals who make Sportscenter's famed nightly Top 10 plays ... [AgencySpy]

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