Keller Fay Group

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Spotted around the media universe

STUDY: TV Viewers Aren't All That Social - Posted April 7, 2014
No, we're not talking about the Twitter deluge bemoaning last night's HBO GO failure. (But please, no Game of Thrones premier spoilers. We fell asleep waiting for it to load.) Despite all the talk of social media as a new way to measure su... [FishbowlDC]

STUDY: One Out Of Six Primetime TV Viewers Are Also Using Facebook, Other Social Networks - Posted March 25, 2014
The television is definitely not the on... [AllFacebook]

STUDY: Facebook More Effective In Driving Viewers To New Shows Than Existing Ones - Posted June 10, 2013
The Council for Research Excellence became the latest group to attempt to define ... [AllFacebook]

Offline Conversations Still Carry Weight in the Digital Age - Posted June 13, 2012
Despite the "social wave rolling across the U.S. and the world," offline conversations, especially those happening face-to-face, still dominate. So says Ed Keller, CEO of word-of-mouth research firm and consultancy ... [FishbowlDC]

Biometrics, Social Media Among the Latest Research Trends - Posted March 24, 2011
[caption id="attachment_17936" align="alignleft" width="270" caption="L to R: Ted McConnell, ARF; Lee Brown, Groupon; and Naveen Selvadurai, foursquare. Photo: Nancy Lazarus"][/caption] Social media's growing role in research was a visible theme throughout the ARF/Advertis... [FishbowlDC]