Kelton Research

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Spotted around the media universe

PRSA, Five Business Schools To Offer MBA Course in Public Relations - Posted December 7, 2011
The Public Relations Society of America (PRSA) is leading an initiative to bring public relations courses to MBA programs. The group is working with ... [AgencySpy]

PRSA, Five Business Schools To Offer MBA Course in Public Relations - Posted December 7, 2011
The Public Relations Society of America (PRSA) is leading an initiative to bring public relations courses to MBA programs. The group is working with ... [PRNewser]

Research: 2/3 of CMOs Prefer Working With Smaller Firms - Posted July 25, 2011
Next week, the Horn Group and Kelton Research will unveil the findings of The CMO Challenge, research they conducted to find out what CMOs want from the agencies they work with. Among the findings of the Challenge -- 2/3 of respondents said they prefer to work with firms that have 50 or... [PRNewser]

Millenials Love Great Design and They're Willing to Pay for It, Dammit - Posted April 26, 2007
We're never sure exactly which generation we fit into--as cuspers, we float between Gen X and Gen Y depending on which song is playing on our iPod. But we're always curious to know what those Millenials are up to, seeing as they're young and hip and have the coolest name of... [UnBeige]

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