Ken Licata

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Sightings (14)

Spotted around the media universe

Fallon Continues the Goofiness for Loctite - Posted June 25, 2014
Last month, Fallon launched a new campaign for Henkel's Loctite Adhesives, promoting Loctite Super Glue with a thoroughly ridiculous 30-second television spot featuring fanny pack dancing. Now the agency has continued their campaign with two more television spots, which, u... [AgencySpy]

DDB NY Introduces 'Future You' for New York Lottery - Posted June 13, 2014
Today DDB New York is launching the first ever campaign for New York Lottery to use a "for life" concept rather than a lump-sum jackpot. The spot, entitled "Future You" shows a young man in a convenience store who goes to the register to make a purchase and eyes up a deck... [AgencySpy]

Fallon Brings Fanny Packs, Bad Dancing for Loctite - Posted May 13, 2014
Fallon Minneapolis launched a new campaign today for Henkel's Loctite Adhesives, promoting Loctite Super Glue. At the center of the campaign is a 30-second TV spot called "Win At Glue" which Fallon created along with production company O Positive."Win At Glue" will air on national TV, "including major sports events, season finales,... [AgencySpy]

HBO GO, SS+K Screen Sex Scenes for You, Your Parents and Your Little Sister - Posted April 21, 2014
In what we'll call a creative take on those universally awkward coming-of-age moments experienced by everyone fortunate enough to live in a house equipped with HBO, SS+K advertises the network's streaming service by reminding viewers of the scenes that would be particularly painful to watch with mom, dad and your little... [AgencySpy]

W+K NY Navigates SportsCenter Office with Bubba Watson - Posted April 4, 2014
In anticipation of the impending Master's Tournament, W+K New York has launched two new spots in their long-running "This Is SportsCenter" series, starring 2012 Master's champion Bubba Watson. In the first spot, Watson, whose "miracle" shot to get out of a difficult lie helped him win the Master's, finds him... [AgencySpy]

Call Kevin Love for Some One-on-One in Latest ESPN RV Ad - Posted November 15, 2013
We catch Minnesota Timberwolves All-Star Kevin Love and NBA commentator Mike Breen in medias res, driving through some nondescript green chunk of Basketballville in the latest NBA on ESPN RV spot from W+K New York. With Breen's ste... [AgencySpy]

W+K New York, ESPN Pull Back the Curtain in 'The 10 Club' - Posted November 14, 2013
W+K New York and ESPN are back again with yet another 30-second This is Sportscenter spot. This time, we follow Clippers dunker and terrible free-throw shooter DeAndre Jordan as he enters the illustrious Top 10 Club reserved for individuals who make Sportscenter's famed nightly Top 10 plays ... [AgencySpy]

Steph Curry, Mark Jackson Hop into the RV for More NBA on ESPN Hijinks - Posted November 7, 2013
We've covered a few W+K New York RV spots for NBA on ESPN in the past here at Agency Spy including this recent effort. In the latest installments including the one above dubbed "Notebook," we have yet another healthy dose of awkward humor from t... [AgencySpy]

ESPN, W+K Go Back to Roots in Latest 'This Is SportsCenter' Installment - Posted October 21, 2013
After taking a different direction with their last SportsCenter spot, W+K New York and ESPN have gone back to what has made the "This Is SportsCenter" series so popular, employing humorous situations in the network's Bristol HQ. The spot, "Double Double," stars Minnesota T... [AgencySpy]

Calvin 'Megatron' Johnson Goes Undercover at ESPN - Posted September 9, 2013
On the field, Calvin Johnson earns his "Megatron" nickname by dominating defenses with a robotic efficiency. He's bigger, faster, stronger, and at times, it looks like a Transformer is playing against humans. However, off the field, and more specifically, in the ESPN offices, Johnson uses his transformin... [AgencySpy]

Giants WRs Seize Spotlight, Provide Acting Lesson in Latest Foot Locker Spot - Posted December 12, 2012
BBDO New York is back at it again for Foot Locker, continuing a fairly winning campaign for the sportswear/footwear chain and shifting this time from NBA stars to NFL ones. Before the chants of "Cruuuuuuuuuz" ensue, let us te... [AgencySpy]

ESPN Analyst John Clayton Appears with Ponytail, Slayer Shirt for 'SportsCenter' - Posted September 6, 2012
Though one of the most consistently hilarious campaigns in the history of television advertising, it's been a while since we've seen a "This is SportsCenter" spot really knock it out of the park. That is, until today. ESPN and W+K NY fulfill the fantasies and daydreams of fans nationwide with this spot,... [AgencySpy]

Comcast Doesn't Need Your Teary Apology - Posted January 4, 2012
From Goodby and prodco O Positive comes new television campaign "Homecoming" ... [AgencySpy]

McDonald's Fries are Now a Drowning Hazard - Posted November 15, 2011
From Leo Burnett Chicago, prodco O Positive, and a director known only as "... [AgencySpy]

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