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So What Do You Do, Ken Roman, Ogilvy Biographer?
After 26 years working with ad industry game-changer David Ogilvy, this ex-CEO proffers his insight to aspiring creatives and struggling agencies.
Fit sizzling copy to small spaces
Learn basic copy editing skills using the AP Stylebook
Learn style, tone, structure, and form at the sentence level
Write knockout copy and launch a career in online content
Create, distribute, manage, and analyze your digital content
Create interactive packages using photos, audio, and video