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So What Do You Do, Ken Roman, Ogilvy Biographer?
After 26 years working with ad industry game-changer David Ogilvy, this ex-CEO proffers his insight to aspiring creatives and struggling agencies.
Learn basic copy editing skills using the AP Stylebook
Complete a full proposal that wins an agent and a contract
Learn to write about food from a former chef and published writer
Write an effective proposal to RFP submissions and win the business
Draft a female-centric novel that will sizzle and sell
Launch a successful digital marketing campaign