Ken Smith

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Sightings (7)

Spotted around the media universe

W+K, Maxwell House Shoot for Good, Not Great - Posted April 16, 2014
In a world with Starbucks at every corner and small, fancy artisinal coffee shops sprouting up everywhere, it would be counterproductive for an instant coffee brand to try to compete. So W+K starts a different conversation for Maxwell House, asking, "Whatever happened to good?" The new "Say Good Morning to a Good... [GalleyCat]

W+K Portland Explores 'The 7 Wonders of Oregon' - Posted March 3, 2014
W+K Portland has a new campaign for the Oregon Tourism Commison, extolling the virtues of their home state with a video called "The 7 Wonders of Oregon." The :60 anthem spot features all 7 "wonders of Oregon," attempting to "inspire active travelers looking for authentic experiences" with Oregon's natural landmarks. While Oregon's... [GalleyCat]

W+K, Oreo Relationship Concludes with 'Super Important Test' - Posted March 18, 2013
In case you were wondering, the domain name is no longer available, thanks to W+K and Oreo, who bring us, yes, a "Super Important Test," which as we imagine was the intention is hardly a test. You have two options (cookie or cream) and you're correct either way. Get it? ... [GalleyCat]

Tiger Woods, Rory McIlroy Play Nothing But... Hole for Nike - Posted January 15, 2013
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Velveeta Reminds You to Eat Like that Guy at the Mall - Posted August 24, 2012
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Nike Unleashes a Horse on a Golf Course - Posted April 14, 2011
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Napster's Independent Days are Numbered - Posted July 22, 2008
As Bloomberg reports, Napster, the original Internet music pioneer whose shares plunged a staggering 95 percent in six years, has "become takeover bait for hedge funds zeroing in on a cash hoard exceeding the company's market value." It's true: the company reportedly has $69 mill... [ThinkMobile -]