Ketchum

Spin the Agencies of Record - Posted April 5, 2012
NUK USA, makers of pacifiers, teething rings, and other oral baby products and developmental tools, has chosen Hill+Knowlton Strategies for PR services. The firm's consumer marketing prac... [PRNewser]

Ketchum, The Modellers Partner for ROI Analytics Offering - Posted March 22, 2012
Ketchum has partnered with market research agency The Modellers... [PRNewser]

Spin the Agencies of Record - Posted March 9, 2012
Husqvarna, makers of lawn equipment for homeowners, has chosen Ketchum as U.S. AOR. The firm's Atlanta team will take the lead on this account. ... [PRNewser]

The Case for Blending PR and Advertising - Posted March 5, 2012
On February 15, we reported on APCO Worldwide's purchase of ad agency ... [PRNewser]

Roll Call: Ketchum, DDB Financial, Cohn & Wolfe, and More - Posted December 7, 2011
[caption id="attachment_31101" align="alignleft" width="168" caption="Olga Fleming"][/caption] Jill Bratina Kermes has been named SVP of corporate affairs in ... [PRNewser]

Ketchum's Fitzgerald Named EVP, China - Posted December 6, 2011
Ketchum's Sean Fitzgerald has been named EVP in China and director of the firm's Shanghai office. The job also comes with responsibility for the Beijing and G... [PRNewser]

Bartholomew Joins Ketchum - Posted November 22, 2011
Don Bartholomew joined Ketchum as SVP of digital and social media research yesterday. Bartholomew was most recently at Fleishman-Hillard's Washington D.C. office where he managed integrated digital research like social media monitoring and measurement. In this new role, he'll manage the Ketchum Global Research Network (KGRN) oper... [PRNewser]

Penn State Hires Ketchum - Posted November 15, 2011
[caption id="attachment_30223" align="alignleft" width="230" caption="Photo: Pennsylvania Attorney General Office via AP"][/caption] Penn State's Board of Trustees has hired Ketchum to handle crisis comms, ... [AgencySpy]

Penn State Hires Ketchum - Posted November 15, 2011
[caption id="attachment_30223" align="alignleft" width="230" caption="Photo: Pennsylvania Attorney General Office via AP"][/caption] Penn State's Board of Trustees has hired Ketchum to handle crisis comms, ... [PRNewser]

Tips for Journalists-Turned-Publicists, From Other Publicists - Posted November 7, 2011
After MSLGroup SVP Mike Huckman offered up his five tips for journalists making the transition to PR, we thought we'd open up the forum to others. After all, there are plenty of reporters making the switch and, as we've seen ... [PRNewser]

The USDA Wants Your Healthy Eating Suggestions - Posted October 20, 2011
After posting a couple of stories about some ... [PRNewser]

Omnicom's Global Revenue Increases 12.9 Percent in Q3 - Posted October 18, 2011
Omnicom Group has reported its third quarter earnings, announcing a 12.9 percent global rise in revenue to about $3.38 billion. Revenue for Q3 2010 was $2.99 million. Domestically, revenue was up 5.3 percent to about $1.7 billion from about... [PRNewser]

Critical Mention Reporting from the PRSA Conference - Posted October 17, 2011
Critical Mention has been conducting a series of interviews from the floor of the ... [AgencySpy]

Critical Mention Reporting from the PRSA Conference - Posted October 17, 2011
Critical Mention has been conducting a series of interviews from the floor of the ... [PRNewser]

Competition is Fierce When Pitching Sports Media - Posted October 17, 2011
[caption id="attachment_28774" align="alignleft" width="300" caption="The St. Louis Cardinals have made it to the World Series. AP Photo/David J. Phillip"][/caption] Current and former athletes are the hottest tickets for sports media outlets. Sports stars' extracurricular activities, such as competi... [PRNewser]

When Is User-Generated Content Not Useful? - Posted October 6, 2011
To judge from Time Warner Cable's director of digital communication Jeff Simmermon, the answer to the question above is "often." Simmermon was one of the speakers scheduled to take the stage today at ... [PRNewser]

Farmers & Ranchers Group Hosting Consecutive Town Halls Today - Posted September 22, 2011
The U.S. Farmers & Ranchers Alliance is hosting four town hall meetings i... [PRNewser]

Spin the Agencies of Record - Posted September 13, 2011
Tourism Australia has selected Ketchum for PR across the U.S., Canada, and Latin America after a competitive search. The win was effective last Friday and will last for th... [PRNewser]

ConAgra's Switcheroo Doesn't Go Over Well With Bloggers - Posted September 7, 2011
[caption id="attachment_26872" align="alignleft" width="358" caption="Chef George Duran and food analyst Phil Lempert. Photo: Brian Ach/AP Images for Marie Callender's via 'NY Times'"][/caption] ConAgra attempted to blind taste test their Marie Callender brand lasagna and desserts with food bloggers and mom blo... [AgencySpy]

ConAgra's Switcheroo Doesn't Go Over Well With Bloggers - Posted September 7, 2011
[caption id="attachment_26872" align="alignleft" width="358" caption="Chef George Duran and food analyst Phil Lempert. Photo: Brian Ach/AP Images for Marie Callender's via 'NY Times'"][/caption] ConAgra attempted to blind taste test their Marie Callender brand lasagna and desserts with food bloggers and mom blo... [PRNewser]

Omnicom Reports 14.7 Percent Revenue Increase in Q2 - Posted July 19, 2011
Omnicom Group, home to firms including Fleishman-Hillard, Porter Novelli... [PRNewser]

Roll Call: Keds, Lippin Group, APCO, and More - Posted July 14, 2011
Stephanie Brocoum has been named VP of marketing for the footwear brand Keds. She will be overseeing the PR, social media, and other marketing efforts for Keds, furthering the "Timeless American Original" branding. She'll also be managing the brand's ... [PRNewser]

Absolut to Debut 'Cee Lo Distilled' - Posted June 20, 2011
Here's one way to start off your Monday morning: Absolut and Cee Lo. The t... [PRNewser]

Ragone Named Director of Ketchum's D.C. Office - Posted June 16, 2011
[caption id="attachment_22773" align="alignleft" width="300" caption="Ragone at the March 1 launch party for his latest book 'Presidential Leadership.' L to R: PIX11 Morning News' Jill Nicolini; Ragone; Fox News' Courtney Friel; and CNN's Ali Velshi. Photo: Philip Robertson, Britrock Photography"]... [PRNewser]

AMEC Measurement Summit Reignites AVE Debate - Posted June 9, 2011
The International Association for Measurement and Evaluation of Communication (AMEC) is hosting its third European Summit on Measurement in Lisbon this week (it started yesterday and ends tomorrow) and AVEs are once again a hot topic. AVEs, or Ad Value Equivalency, has been a controversial metric for eons. The ... [PRNewser]

Ketchum, Weber Shandwick Lead the SABRE Tally with Eight - Posted May 11, 2011
The Holmes ... [PRNewser]

BlogHer Study Finds More People Are Early Adopters - Posted April 13, 2011
[caption id="attachment_19056" align="alignleft" width="288" caption="Maybe she isn't as influential as we thought? Lady Gagas in the latest issue of 'Harper's Bazaar.' Photo: Terry Richardson"][/caption] BlogHer's 2011 Social Media Mat... [PRNewser]

Ketchum, Ruder Finn Make Acquisitions - Posted April 12, 2011
Ketchum has announced its majority stake acquisition of Sampark PR, which has offices in New Delhi, Mumbai, Bangalore, and other cities as well as 80 associate offices across its wide Indian network... [PRNewser]

Roll Call: Z calo Group, Ketchum, Voce, and More - Posted March 25, 2011
Hugo P rez has joined Z calo Group as VP and account director of Hispanic marketing. He will lead the firm's WOM and social media efforts targeting the Hispanic marketing. P rez is a former journalist who has worked at NBC, CBS, MSNBC, and MSNBC.com. He also has comms experience, working... [PRNewser]

Kimberly-Clark North American Brands Select Ketchum - Posted March 22, 2011
Kimberly-Clark North American Family Care Brands has selected Ketchum as AOR after a competitive pitch. Ketchum has worked with their new client since 2001. The firm will handle a variety of brands including Kleenex, Scott, and Cottonelle. Ketchum will manage social media strategi... [PRNewser]

Pitching Pointers for National Broadcast Shows - Posted March 17, 2011
[caption id="attachment_17505" align="alignleft" width="365" caption="Donald Trump appears on 'GMA' to talk about a possible presidential run."][/caption] A-list celebrities or "good talkers" with compelling personal stories have the best shot at making it on to national TV or radio shows, and exclusives are not always requir... [PRNewser]

Most Popular Stories on PRNewser for the Past Week - Posted March 11, 2011
7 Digital Trends Worth Your Attention Jennifer Aniston's First Viral Video ... [PRNewser]

Hilton Selects Edelman As Global AOR - Posted March 11, 2011
Hilton Worldwide has selected Edelman as global AOR after a six-month competitive review. The multi-million-dollar account also includes AOR for Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts. Work will include services for ... [PRNewser]

Is The Lambs Club the Place to Be? - Posted March 7, 2011
Ketchum's J.R. Johnson tells us he had breakfast with execs from Disney and Sony, along with two reps from 42West and ... [PRNewser]

Ketchum's Ragone: Presidential Decisions Provide Lessons to Clients and Business Leaders - Posted March 2, 2011
[caption id="attachment_16286" align="alignnone" width="384" caption="L to R: Courtney Friel, Fox News entertainment reporter; Nick Ragone; Jill Nicolini, entertainment reporter for PIX11 Morning News; and Ali Velshi at the 'Presidential Leadership' book party in NYC. Photo: Philip Robertson, Britrock Photography"]... [PRNewser]

Tools Round Up: Ketchum, Vocus, Gleanster, and more - Posted December 16, 2010
[caption id="attachment_11260" align="alignnone" width="286" caption="Image from Pictela"][/caption] Ketchum has launched the Well-Connected Checkup, a research tool that identifies a brand's health an... [PRNewser]

Greenpeace Files Lawsuit Against Ketchum, Dezenhall, and Clients - Posted November 30, 2010
Greenpeace has filed a lawsuit against Ketchum and its client ... [PRNewser]

Research: Estimated Five to 15 Percent of Marketing Budget at Leading Companies Used for Social Media - Posted November 19, 2010
Findings from Ketchum and FedEx's social media benchmarking study "Leading Brands and the Modern Social Media Landscape" show that all of the stud... [PRNewser]

Erica Iacono Leaving 'PRWeek' for Ketchum - Posted October 27, 2010
Update: PRNewser had a brief conversation with PRWeek EIC Steve Barrett, who had no further comment besides the one submitted via e-mail by Haymarket MD Lisa Kirk. In addition, he said we'll "soon see adverts" t... [PRNewser]

Ketchum's Kotcher: BRIC Countries Are 'Significant,' 'Rapidly Growing' - Posted October 19, 2010
Following this morning's news about Omnicom's earnings and the Maslov acquisition, K... [PRNewser]

Ketchum Acquires Moscow Firm - Posted October 19, 2010
Ketchum has announced another industry acquisition: it has acquired Moscow-based firm Maslov PR. The firm will be rebranded as Ketchum Maslov and led by ... [PRNewser]

Omnicom Reports 5.1 Percent Increase in PR Revenue for Q3 - Posted October 19, 2010
Omnicom Group (NYSE:OMC) announced its third quarter results today, reporting a 5.1 percent increase in PR revenue for the quarter, a total of nearly $280 million. Year-to-date, the company's PR arm has generated $846.7 million in revenue, a 6.1 percent increase.... [PRNewser]

Trey Songz Wants To Use His Kodak in the Jacuzzi - Posted October 6, 2010
[caption id="attachment_5851" align="alignleft" width="290" caption="From left to right: Pitbull, Trey Songz, and Drake. Photo: Tonya Garcia"][/caption] Last night, R&B artist Trey Songz and rappers Drake... [PRNewser]

PRSA and AMEC Partner - Posted October 1, 2010
The Public Relations Society of America (PRSA) and the International Association for Measurement and Evaluation of Communication ... [PRNewser]

Podcast: Ketchum CIO Karen Strauss Talks About Mindfire - Posted September 29, 2010
This morning, PRNewser's Tonya Garcia spoke with Karen Strauss, CIO at Ketchum. Strauss is also the co-developer of ... [PRNewser]

Burson MD Named Ketchum Midwest Director - Posted September 21, 2010
Bill Zucker has been named director of the Midwest region at Ketchum, responsible for leading the overall strategy and daily operations of the Chicago and Pittsburgh offices. Previous... [PRNewser]

Marx Joins Zeno Group as SVP - Posted September 17, 2010
Kristen Marx has joined the Chicago office of Zeno Group as SVP. Marx will work to expand the firm's consumer practice and provide strategic guidance and management for existing clients including Tropicana Trop50 and Craftsman. Previously, Marx was a member of the Ketchum staff, working wi... [PRNewser]

Former Ketchum Employee on FedEx Gaffe: 'It Helps Me Today' - Posted December 4, 2009
Remember when James Andrews, then a vice president at Ketchum went to go visit his client FedEx in Memphis? Upon arrival, he tweeted of the city that he would "die if he had to live" there. Needless to say, the comment created a firestorm in the blogosphere, the cli... [PRNewser]

Nokia PR Up For Grabs - Posted December 3, 2009
Nokia is in the midst of a PR review for its North American agency of record and for PR support in other global markets. PRWeek's Aarti Shah first ... [PRNewser]

Ketchum CEO on United Airlines RFP: 'They've Cast an Amazingly Wide Net' - Posted October 29, 2009
Ketchum CEO and Senior Partner Ray Kotcher was among the many agency CEOs working the room at today's Council of PR Firms' event in New York... [PRNewser]

Omnicom Q3 Earnings: PR Revenue Down 15% - Posted October 21, 2009
Omnicom Group Inc. (NYSE-OMC) reported a 14.9% decline in PR revenues as part of the company's Q3 earnings, released today. The PR decline is in line with the holding company's worldwide revenue, which decreased by 14.4%. However, the decline is more than the company's advertising holdings, which declined 11.6%. Year to... [PRNewser]

NYT Calls Out Ketchum for Giving WSJ Exclusive on New Wendy's Marketing Campaign - Posted October 9, 2009
Breaking a news story with only one publication, often referred to as an "exclusive," is common practice in the PR world. The upside is that you are pretty much guaranteed coverage in a publication, if you work out an agreement with a reporter. The downside is that you're likely to annoy... [PRNewser]