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Fitzroy Changes its Interior Annually (And Throws a Party) - Posted March 5, 2014
Amsterdam creative agency Fitzroy changes its interior every year. This accomplishes two goals. First, it reinforces their philosophy that "It is not the strongest brand that survives nor the most intelligent. It is the one that is the most adaptable to change." Secondly, it provides an excuse to throw a party. Until... [GalleyCat]