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Sightings (14)

Spotted around the media universe

Big Agency Shakeup at Kraft - Posted November 7, 2014
This morning we received a couple of tips claiming that a New York agency was losing its Kraft business. But the story is much bigger than that. We're still waiting for the official statement from Kraft's PR department, ... [GalleyCat]

Kraft Confirms Velveeta Shortage as Super Bowl Approaches (The Horror!) - Posted January 22, 2014
Remember that time Starbucks ran out of pumpkin-flavored syrup at the height of autumnal mania, and all hell broke loose? Well, imagine a similar scenario, except in... [FishbowlDC]

How False Advertising Created Kraft's Famous Bright Orange 'Cheese' - Posted November 8, 2013
Earlier this week our own Shawn Paul Wood made light of Kraft's decision to get rid of the artificial dyes that give some of its mac and cheese products that signature "nuclea... [FishbowlDC]

Kraft Hopes Fabricating History Will Make You 'New-stalgic' for its New Flavors - Posted September 5, 2013
Remember, way back when you were a kid, coming home from school to find your mother lovingly fixing you a hot, creamy bowl of Buffalo Cheddar Kraft Mac & Cheese? No? That's probably because it never happened, because no such thing ever existed. But that's not stopping Kraft... [FishbowlDC]

How Brands Use Games to Develop Better Products and PR Campaigns - Posted February 28, 2013
Gamification: it's a relatively new buzzword, but you've probably been hearing a lot about it lately. Why? Because it's now clear that digital games go well beyond your XBox and Farmville accounts. All kinds of brands can use games to promote their products: here, for example, Edelman PR's Robert Phillips d... [FishbowlDC]

Roll Call: Edelman and PR News - Posted January 3, 2013
Edelman PR announced the hire of Denis Edwards, formerly head of IT at Milwaukee's "workforce solutions" provider Manpower Group, as the company's new global chief information officer. Edwards will work from Chicago to oversee the firm's internal and client-facing information technology systems and infrastructure around the world. Edwar... [FishbowlDC]

Cadbury Introduces Chocolate That Doesn't Melt - Posted November 27, 2012
First we invented the wheel. Then we developed a cure for polio. And now we've created a chocolate that doesn't melt. That's right: Cadbury UK--which is owned by the American juggernaut ... [FishbowlDC]

Will MiO Change the Way We See Water? - Posted November 5, 2012
For some reason we just can't leave water alone. Most restaurants offer a choice of tap water or sparkling water--and then there's the endless debate about environmentally-unfriendly bottled water. Here to change the gam... [GalleyCat]

Are You Snooty Enough for Grey Poupon? - Posted September 13, 2012
Today we applaud the brilliant minds behind the coolest Facebook campaign in memory: Grey Poupon's ... [GalleyCat]

Are You Snooty Enough for Grey Poupon? - Posted September 13, 2012
Today we applaud the brilliant minds behind the coolest Facebook campaign in memory: Grey Poupon's ... [FishbowlDC]

INFOGRAPHIC: Kraft, Brazil Show Strong Facebook Global Marketing Growth - Posted May 15, 2012
Facebook analytics provider Socialbakers examined efforts ... [AllFacebook]

Roll Call: Cision, Kraft, 360 Public Relations, and More - Posted February 24, 2012
Cision's North American CEO, Joe Bernardo, has chosen early retirement and will be stepping down from his post, effective March 1. He's been with the company for 13... [FishbowlDC]

Top 5 Cases of PR 'Lemons to Lemonade' in 2011 - Posted December 28, 2011
Many year-end listicles have focused on the top PR gaffes of the past year. H... [FishbowlDC]

Kraft Is On A PR Binge - Posted March 9, 2011
... [FishbowlDC]