Kris Mathur

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Sightings (4)

Spotted around the media universe

DeVito/Verdi Gets Goofy for Coco's Bakery - Posted July 31, 2014
DeVito/Verdi went the goofy route with their new campaign for Coco's Bakery, featuring two 30-second spots created in conjunction with production company Backyard. In one of these spots, "Cowboys," two tough-looking cowboys marvel at an Angus steak, which they agree is "the real deal right there." The two drop the stereotypical manliness,... [AgencySpy]

Saatchi & Saatchi NY Introduces Grumpy Cat to Buzz - Posted July 1, 2014
Saatchi & Saatchi New York introduces Internet phenomenon Grumpy Cat to Honey Nut Cheerios in a new 30-second broadcast spot for the brand designed to appeal to younger audiences. For the spot, entitled simply "Buzz Meets Grumpy Cat," Saatchi & Saatchi teamed up with California-based production company Backyard and director ... [AgencySpy]

Riester Releases 'Farm' for Voskos Greek Yogurt - Posted March 4, 2014
Phoenix-based agency Riester teamed up with Backyard Productions to create "Farm," a new spot for Voskos Greek Yogurt. In addition to having the word "farm" in the title, Riester's 30 second spot also has a similar (perhaps Chipotle-inspired) approach to Chobani's "Farmland" spot. L... [AgencySpy]

Our Cannes Contributor Chimes in Pre-Flight - Posted June 17, 2013
While yours truly languishes in the humidity shrouding NYC as of now, we'll be receiving daily Cannes reports from one Chris Zander, managing director/partner at Venice, CA-based prodco, Backyard. As he awaits his fli... [AgencySpy]

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