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LEGO Issues Tepid Response to Shell Controversy; Greenpeace Issues Mock PSA - Posted July 8, 2014
One has to admire Greenpeace's dedication to solid production values. Check out this mock PSA, which came out today: The org might not be so great with money, but it certainly ... [PRNewser]

Girls Are Scientists, Too: LEGO Responds to Customer Demands for Female Minifigures - Posted June 10, 2014
Last week we told you about Disney coming to the hard-won, customer-fueled realization that girls like Star Wars, too, and that it might be a good idea to make Princess Leia toys (who knew??). Now, thanks to consumer demand, LEGO has come to ... [PRNewser]

Openings: Make Them Big, Just Don't Focus on Making Them 'Grand' - Posted March 20, 2014
Today we bring you a guest post on campaign launches and media strategies by Todd Graff, VP of PR at Boston-based digital agency CTP. Nothing says G... [PRNewser]

Social Media Newsfeed: Facebook Limits Gun Promotions | Flipboard Buys Zite - Posted March 6, 2014
[emailonly]{{{ sbox300x250 }}}[/emailonly]  Click here to receive the Morning Social Media Newsfeed via email. ... [SocialTimes.com]

Lessons in Video Narrative by Lego - Posted March 5, 2014
Over time many videos will generate high numbers of views, but that doesn't necessarily mean they're viral. Viral success is measured by the speed in which a video accumulates views. A video that has garnered 200k views over time is not the same as a video that's been viewed 50,000 in... [SocialTimes.com]

7-Year-Old Skewers LEGO For Not Including More Girls - Posted February 3, 2014
Remember when LEGO came under fire for its LEGO Friends line, a collection geared toward girls (finally!), but which abandoned adventurous themes for a pastel color palate, taller a... [PRNewser]

Play-i Robots Teach Computer Programming to Children - Posted January 6, 2014
(Play-i.com) Play-i's mission is to make computer programming accessible to every child. Play-i has introduced delightful toy-appearing robots that fuse play with programming for kids of all ages. The robots are programmed and controlled by the child with a touch interface. There are two basic robots. Bo is the first, and he... [3D Maker Insider]

3D Printing a Major Challenge for LEGO - Posted December 18, 2013
(3D Printing Industry) Columnist David Sher speculates on the one million (actually more likely to be a few billion) dollar question: how is LEGO going to exploit the possibilities offered by 3D printing? The Danish company has always proven itself capable of reinventing itself. Even at a time when video games... [Inside 3D Printing News]

Sure, Your iPhone is Updated, but is it a LEGO Masterpiece in the Making? - Posted September 20, 2013
It's true what they say about technology -- as soon as you've got the latest thing, something cooler comes along. If you thought your iPhone -- complete with its fancy new iOS 7 update -- was the niftiest gadget on the block, LEGO and Belkin have some bad news for you. Unless... [PRNewser]

Connect any iDevice to Your Lego Creations with This iPhone Cap - Posted July 17, 2013
Belkin has already built and iPhone case that doubles as a giant Lego block, but this connector piece by Taiwanese KBme2 is the first Lego component capable of connecting any iDevice into customizable moving, tweeting, instagramming Hotwheels. The brick lightning caps come in two sizes that can connect to your... [FishbowlDC]

More Brands That Jumped on the Avatar Bandwagon (or Should Have) - Posted March 28, 2013
Yesterday we posted on Bud Light's well-timed decision to offer Facebook fans its own variation on the very viral Human Rights Campaign marriage equality avatar. Now we'd like to showcase some other examples of brands that were, if not quite "bold", at least attuned to news trends -- and the interests... [PRNewser]

Why 3D Printing Will be More Fun than LEGO - Posted March 21, 2013
(On 3D Printing) The toy industry is soon to be turned upside down as 3D printing gains popularity. Humans attach more value to things we create than things created for us. This common psychological motivation is why personalized 3D printing will engender a new generation of toys that are not mass... [Inside 3D Printing News]

What 3D Printing Can Do for Your Bored Toddler - Posted March 11, 2013
(SALON) Connecting two things that were previously incompatible takes the geek concept of "connectivity" and makes it real. Columnist Andrew Leonard commented that the "wow" moment of Bre Pettis' keynote at SXSW was when he showed a 3D printed adapter that attaches Brio style wooden toy tracks to Lego Duplo... [Inside 3D Printing News]

INFOGRAPHIC: How The Harlem Shake Shook Up Facebook, YouTube - Posted March 4, 2013
Facebook loves the Harlem Shake, and we don't just mean the company's employees. Various renditions of the dance are plentiful both on YouTube and Facebook. Unmetric recently took a look at how the Harlem Shake spread throughout both sites in an infographic, ... [AllFacebook]

Another PR Win for LEGO: Life Lessons for a 7-Year-Old Boy - Posted January 15, 2013
Right on the heels of LEGO's awesomely adorable decision to send a discontinued train set to one of its most dedicated young fans, the company has once aga... [PRNewser]

PR Win: LEGO Sends Rare Train Set to Sad Young Boy - Posted December 5, 2012
This, loyal readers, is the kind of positive PR that no campaign, no matter how interactive or innovative, can provide a brand. We somehow missed the story last week, but it remains every bit as adorable: An 11-year old Massachusetts boy who happens to have Asperger Syndrome, loves train sets and describes... [PRNewser]

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