Lance Pereira

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Spotted around the media universe

RPA Rolls Out 'Happy Honda Days' Social Extension - Posted December 2, 2014
RPA has launched a social extension of its "Happy Honda Days" campaign, which launched last month featuring nostalgic toys of yesteryear. The new extension consists of three new videos featuring Skeletor and He-Man, Jem and G.I. Joe, and Gumby and Pokey. The extension was launched yesterday with Skeletor taking over Honda's Twitter... [AgencySpy]

RPA Stokes Nostalgia for 'Happy Honda Days' - Posted November 11, 2014
RPA looks to the gifts that you loved receiving as a kid in its "Happy Honda Days" campaign, celebrating such cultural touchstone of yesteryear as He-Man and the Masters of the Universe, Stretch Armstrong, Strawberry Shortcake and Gumby. The ads all follow in a similar formula, with each character asking viewers if... [AgencySpy]

RPA Taps Michael Bolton as 'Talent' for 'Happy Honda Days' - Posted November 18, 2013
If there's one thing the Internet loves (aside from cats and pornography), it's cheesy celebrities from bygone eras. This has accounted for the revival of figures like Rick Astley, who has reemerged in the public consciousness thanks to ... [AgencySpy]

Honda Test-Drives Social Media Sharing with #WantNewCar - Posted July 15, 2013
Do you hate your car? Do you want to let the world know how frustrated you are driving around in a jalopy that is beyond repair? Honda can help - sort of. For the rest of today, Honda will be tweeting back Vine videos at unhappy drivers who post #WantNewCar on... [AgencySpy]

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