Larry Platt

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Sightings (6)

Spotted around the media universe

McCann NY Targets 'Generation Image' for Nikon - Posted November 24, 2014
McCann New York has launched a campaign for Nikon targeted at millenials for the holiday season. In a new 30-second online spot, the brand celebrates "Generation Image," as a young woman states "My generation creates tens of thousands of images literally in the blink of an eye. Our images speak for us."... [AgencySpy]

McCann Launches 'Together, All the Way' for Cigna - Posted September 8, 2014
Back in June, Cigna named McCann Erickson as its agency of record, following an extended review which also included finalists Grey and DDB. Now McCann has a new global campaign for Cigna, entitled "Together, All the Way." The campaign aims to introduce Cigna as a global health network in over... [AgencySpy]

Sundance Horror Short Shows Off Nikon D800 - Posted February 6, 2013
Instead of churning out a typical camera advertisement, Nikon and McCann put the former's product--the new D800 Digital SLR--to the test by producing Broken Night, a 10-minute short film capable of displaying its advanced cinematic capabilities. Don't worry if you're not a camera geek. The project is meant to appeal to... [AgencySpy]

One Hell Of A Welcome Note - Posted January 31, 2011
Larry Platt was named editor of the Philadelphia Daily News on Jan. 12. Today, he sent a memo to staff that's a lot bigger than the usual "Hi, looking forward to meeting you all" stuff that's often sent around when there's a regime change. It begins: First,... [MediaJobsDaily]

Boston Magazine Gets New Editor, Publisher, Layoffs And Furloughs - Posted June 22, 2009
Boston magazine has fired its editor and imposed additional staff cuts and furloughs today. The magazine's editor, James Burnett, is out, replaced by Minnesota Monthly ed... [morningmedianewsfeed]

Boston Magazine Gets New Editor, Publisher, Layoffs And Furloughs - Posted June 22, 2009
Boston magazine has fired its editor and imposed additional staff cuts and furloughs today. The magazine's editor, James Burnett, is out, replaced by Minnesota Monthly ed... [FishbowlNY]

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