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Mobile Ad Bits: Snacks from IAB's Mobile Leadership Forum - Posted July 22, 2008
Throughout the various sessions at the IAB's first mobile advertising event two themes resonated: "It's all about the consumer" and "the real impact of mobile advertising is what happens after the click-through."
Some other takeaway snippets from the forum, which was held in New York on Monday.
Gary Schwartz, president and CEO of... [ThinkMobile - SocialTimes.com]
Game Over: Larry Shapiro Leaves CAA, Ken Kutaragi Leaves Sony - Posted April 27, 2007
Among the shape-shifters leaving CAA is Larry Shapiro, as reported by Nikki Finke.
Shapiro was the head of the video game unit. Seamus Blackley is still there, along with Ophir Lupu. The team brought Doom to ... [FishbowlLA]
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