Lexy Kavluk

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Spotted around the media universe

Grey Toronto Examines 'Lockdown' for Moms Demand Action - Posted December 10, 2014
In a new PSA, Grey Toronto (with production support from Untitled Films, Saints Editorial, Eggplant Music & TopixVFX) examines a school "Lockdown" drill in the wake of the tragic Sandy Hook Elementary School shooting for Moms Demand Action for Gun Sense in America (also known as Moms Demand Action). The harrowing PSA,... [AgencySpy]

Red Urban, Volkswagen Tell the Story of a Still-Running 1955 Beetle - Posted February 12, 2014
When they stumbled upon archival pictures of a man and his 1955 Beetle, Volkswagen Canada and Toronto-based agency Red Urban realized they had a story to tell. As it turns out, that story is pretty amazing. They tracked down the man in the photo, Paul Loofs, who has driven the car... [AgencySpy]

Rethink Uses Bromancevertising to Sell Sh***y Canadian Beer - Posted December 19, 2013
Rethink takes bromancevertising to the next level with their follow up to "The Beer Fridge" for Molson, the second most viewed commercial online in Canada in 2013. "The Beer Fridge - Project Indonesia" is a 2:45 ode to Canada, hockey, beer, and, above all, bromance. Two friends decide to surprise a third... [AgencySpy]

DDB Canada, K-Y: Let's Talk About Lubricant, Baby - Posted December 17, 2013
DDB Canada has a new campaign for K-Y Brand lubricant called "Warm Up To Love Again." As the title suggests, this campaign is targeted at couples having intimacy issues, rather than continually fapping, hormonal teenage boys (another key lubricant demographic). More specifically, the campaign speaks to "women, who want to stay... [AgencySpy]

To Fight Animal Cancer, Dogs and Cats Sing, Dance, and Even Rap - Posted November 12, 2013
Yes, that's right, a dog raps in the two-minute "We Could Be Heroes" music video meant to raise awareness and money for animal cancer. The video for Pet Trust comes from Toronto-based Red Urban and appears to be a sort of "We Are the World" spin-off with dogs and cats. The... [AgencySpy]

Walk Off The Earth Plays Bland Song in Three Styles for Interactive Beetle Spot - Posted October 30, 2013
Immensely popular/boring band Walk Off The Earth play the same bland song in three different styles for Red Urban's new interactive VW spot, directed by Wendy Morgan. Users can select to hear the song "Gang of Rhythm" in three different versions, each shot at a different location an... [AgencySpy]

Red Urban Highlights New Golf GTD's Acceleration in Global Spots - Posted September 5, 2013
Red Urban, Volkswagen's creative agency in Canada for the past three-and-a-half years, has unveiled the new Golf GTD with a global campaign showcasing the car's rapid acceleration. The five 15-second spots for the campaign were filmed on location in Toronto over the course of two days, presenting quite a few challenges... [AgencySpy]

Yes, Maybe Chat Lines Do Serve a Purpose After All - Posted April 17, 2013
The folks at Toronto-based agency Blammo, which in recent times has showcased Canadian ad players and gave us a ... [AgencySpy]

Cassies are Cheerfully Irrelevant - Posted February 13, 2013
Grammys. Oscars. MTV Music Video Awards. Cassies. Some award shows are more popular than others, but at the end of the day, they are all irrelevant except to those who win. Instead of asking nominees to cover up their curves, as was protocol at this year's Grammys, the best approach is... [AgencySpy]

The Volkswagen Jetta is Like Fresh Meat or Something - Posted January 25, 2013
From Toronto-based agency Red Urban comes the above spot for Volkswagen Canada, which tells car-buying consumers that the 2013 Jetta is as fresh as fresh meat. You know, fresh as in hip or cool, while being fresh as in new and edible for consumption, like steak that isn't old. To be honest,... [AgencySpy]

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