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| Professional/Personal Overview |
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PR/Marketing Strategist with a special interest & focus on Arts Marketing: Artists, Galleries, Antique Stores, Craft Centers, non-profit organizations. I have over 20 years of marketing experience at various levels and in various arts-related industries including: International Art Auction Houses, Museums, Galleries, Artist Cooperatives, Craft Centers, retailers, individual artists, authors, designers, furniture manufacturers. My experience also involves the book retailing & publishing industry.
Let me work with you to create an individualized plan which may incorporate my extensive skills to your benefit: Public Relations, Marketing, Writing, Special Events, Sales Strategies, Branding, Networking and more.
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| Work Samples |
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Feature Articles |
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(Galerie Zama, 4/1/2008)
Challenge was to write an article capturing the essence of an Art Gallery and the proprietor behind the business. Client was very pleased with the image my words project.
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(ARA Content for The Sofa Collection, 6/14/2006)
Feature Article written for The Sofa Collection. This article was included in the Home Design section on ARA Content, a website that provides free, high quality feature articles to reporters, editors and print publishers.
This article was picked up by over 1,000 publications.
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(Women's News, 4/1/1997)
A feature article advocating sales careers for women, featuring interview statements with several high-level sales women who are also leaders of professional sales associations: why women make natural sales professionals, and the unlimited opportunities for those interested.
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(Women's News, 5/1/1996)
This is an article geared to women who may be considering divorce. Interviews with a noted matrimonial lawyer and several psychologists offer ideas, suggestions, advice, compassion and encouragement, as well as a practical overview of the expected obstacles that choosing divorce may bring.
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Press Releases |
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(Galerie Zama/Greenwich Post, 6/5/2008)
Release Announcing Partnership between Gallery and non-profit org with plans for hosting a fundraising event. This release was picked up by The Greenwich Post & The Greenwich Citizen News as a feature story. It brought editors from Greenwich Magazine to the event, which led to another story.
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(The Sofa Collection, 4/7/2006)
Press Release launching The Sofa Collection with Designer Detailing by Liora Manne.
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Pitch Letters |
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(Galerie Zama, 5/23/2008)
Pitch letter to Interior Designers describing services Art Gallery provides to Designers and their Customers.
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(Coveside Studio, 4/10/2007)
This is the cover letter for a Grant Proposal that my client submitted to the Hartford Chamber of Commerce to support her expansion efforts. It summarizes my client's history, philosophy and expansion plans as detailed in the Grant Proposal.
The Grant Proposal is also available.
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(Liora Manne, 5/1/2006)
Pitch letter to the trade (Interior Designers/Architects) describing all the features of Liora Manne's unique line of textiles and home furnishings.
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Newsletters |
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(Coveside Studio, 4/1/2007)
Newsletter updating clients' customers and friends of her recent projects. Client e-mailed this to her data base of contacts, resulting in renewed interest and sales activity.
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Grant Proposal |
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(Coveside Studio, 4/10/2007)
Grant Proposal my client submitted to the Hartford Chamber of Commerce requesting funds for her expansion efforts. Proposal ties her work into partnerships with several major Hartford-area institutions and highlights how the entire city benefits from her expansion efforts through these partnerships.
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| Work Info |
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Expertise |
| Promotions |
20 Years |
| Reporter |
20 Years |
| Writer |
20 Years |
Specialty |
| Entrepreneurship |
10 Years |
| Fine Art, Women's Issues |
20 Years |
| Books & Literature |
20 Years |
Total Media Industry Experience
25 Years |
Corporate Client List (# assignments last 2 yrs)
Artisan Direct, Ltd (11+), Galerie Zama (6-10), Hamptons Expo Group (6-10), Liora Manne, Designer (6-10) |
Other Work History
In my life, I have been the Managing Director for a high-end retail Art & Auction Gallery, the Marketing Director for a NYC-based Israeli Textile Designer and a Public Relations Director for an Internet Home Furnishings Company.
Additionally, I was a District Marketing Manager for Borders Group, Inc., a position I advanced to during my 8 years with the Company.
Earlier work experiences include: an Associate Editor for Colonial Homes Magazine, a Design Consultant, and an entrepreneur and sales professional. |
Computer Skills
Microsoft Office: Word, Excel, Powerpoint, Outlook, Pagemaker, Adobe Photoshop |
Technical Skills
Photo Editing |
Equipment
Own Digital Camera |
References
http://www.theartmarketer.com/Testimonials.html |
Freelancer Availability
I freelance full-time. I live near New York, NY. I am willing to travel anywhere. I have a driver's license. I have access to a car. |
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