March 24, 2015: Claire Croft has been named head of talent at M&C Saatchi. She had been planning partner at Proximity London.
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How to Score an Internship and Launch a Career in Sports PR
Industry pros, including an ESPN vet, reveal how to land an all-important internship and kick off a sports PR career.
Connect with media, prep your client, and handle unforeseen controversy
Use Facebook's analytics tool to track your marketing efforts
Write opinion pieces for magazines, newspapers, and websites
Create and edit pages using Adobe InDesign
Get your foot in the door and launch your public relations career
Create proposals, analyze campaigns, and move to digital advertising