MWW

Revolving Door (13)

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October 21, 2014: Arthur Schwartz has been named senior vice president/managing director, corporate communications, at MWW. He had been special strategic adviser to Maurice R. Greenberg. (PRNewser)

October 15, 2014: Ayofemi “Femi” Kirby has been named corporate communications account supervisor at MWW. She had been communications director at the Congressional Black Caucus. (PRNewser)

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Sightings (59)

Spotted around the media universe

Roll Call: ABC News, FleishmanHillard, MWW, and More - Posted 19 hours ago
ABC News SVP/chief spokesman Jeffrey Schneider announced that he will be leaving the network to launch his own PR firm, Schneider Global Strategy. Our sister site TVNewser noted that Schneider will remain at ABC through the upcoming midterm elections and that ABC News and Disney/ABC TV will be the first clients... [AgencySpy]

Roll Call: MWW, GMR, And More - Posted October 15, 2014
MWW named Ayofemi "Femi" Kirby, former communications director for the Congressional Black Caucus, as its newest corporate comms account supervisor. Kirby, who earned a masters degree in PR from American University, previously worked on Capitol Hill directing comms for Congressman Adam Smith, ranking member of the House Armed Services Committee. She also... [PRNewser]

5 PR Experts Weigh in on NFL's Attempt to 'Combat Domestic Violence' - Posted September 19, 2014
We're all well aware that the National Football League has a big problem on its hands. A recent YouGov survey tells us that the NFL brand has experienced "the [sharpest drop] in consumer perception since Target's data breach" last December. Here's somethin... [PRNewser]

Spin the Agencies of Record - Posted August 28, 2014
MWW will handle PR duties for Red Lobster, winning the account following the chain's separation from parent company Darden. The company ... [AgencySpy]

Spin the Agencies of Record - Posted August 28, 2014
MWW will handle PR duties for Red Lobster, winning the account following the chain's separation from parent company Darden. The company ... [PRNewser]

A Few Reasons Why the Ice Bucket Challenge Has Been So Popular with CEOs - Posted August 25, 2014
Every time you turn on the internet, someone's dumping a bucket of cold H2O over their heads. It's the the ALS ice bucket challenge and it's for a good cause so go right ahead. A million times yes. As of Sunday, the challenge has raised ... [PRNewser]

Spin the Agencies of Record - Posted August 15, 2014
Santa Monica firm Phelps will be social media marketing AOR for the U.S. wing of the Hong Kong Tourism Board, using the group's social networ... [PRNewser]

MWW Names New Chief Strategy Officer - Posted August 12, 2014
New York/New Jersey firm MWW announced the hiring of Jess Seilheimer as Chief Strategy Officer. Seilheimer, who previously served as SVP of digital innovation/strategic pla... [PRNewser]

Roll Call: MWW, Murphy O'Brien, allen & gerritsen - Posted July 11, 2014
MWW promoted Jennifer Little to the role of SVP/general manager of its Dallas office. Little joined MWW in 2012 after serving in VP/SVP roles at Ketchum and Edelman; she also worked as director of PR for Pizza Hut for nearly three years. The promotion follows MWW's expansion into a new office... [PRNewser]

Spin the Agencies of Record - Posted July 3, 2014
Microsoft Australia has chosen Ogilvy as its PR AOR. This announcement comes just after Og... [PRNewser]

Spin the Agencies of Record - Posted June 27, 2014
MWW will be AOR in the UK for Opera Mediaworks, or "the world's largest mobile advertising platform". The firm will work to spread awareness of the product among UK brands and ... [PRNewser]

Spin the Agencies of Record - Posted June 20, 2014
  Trylon SMR of New York signed with Georgian Partners, a growth equity firm specializing in enterprise software, the cloud and big data.... [PRNewser]

MWW Decodes 'Dad-isms' for Agency Life - Posted June 16, 2014
Father's Day is officially over--and most families thankfully had a far more enjoyable holiday than the Lannisters. It's true that Father's Day tends to produce a litany of cliches, but many of the classic "dad-isms" that color our celebration of our own pops can apply year-round... [PRNewser]

7 Experts Weigh in on the PR/Wikipedia Agreement - Posted June 12, 2014
This week brought news of what could be an historic agreement between top PR firms and the editorial community behind one of the world's most-used, most contentio... [PRNewser]

Spin the Agencies of Record - Posted May 22, 2014
MWW will serve as PR AOR for Bowlmor Lanes and ... [AgencySpy]

Spin the Agencies of Record - Posted May 22, 2014
MWW will serve as PR AOR for Bowlmor Lanes and ... [PRNewser]

Roll Call: MWW, Burson-Marsteller and IMM - Posted May 16, 2014
MWW announced that Robyn Schweitzer has been promoted to vice president. Since joining MWW in 2008, Schweitzer has helped lead award-winning campaigns for a number of MWW's consumer lifestyle marketing accounts spanning the CPG, food, hospitality and gifting sectors. Schweitzer specializes in integrated marketing communications campaigns and helping brands leverage public... [PRNewser]

7 PR Experts Weigh in on Google/EU Reputation Ruling - Posted May 15, 2014
You might be forgiven for dismissing the EU's "right to be forgotten" judgment against Google as "a European thing", but it has widespread imp... [AgencySpy]

7 PR Experts Weigh in on Google/EU Reputation Ruling - Posted May 15, 2014
You might be forgiven for dismissing the EU's "right to be forgotten" judgment against Google as "a European thing", but it has widespread imp... [PRNewser]

MWW Signs New EVP, GM of SF Office - Posted April 22, 2014
Agency veteran Molly Mulloy has joined MWW to serve as EVP and general manager of the firm's San Francisco office. This announcement marks the latest step in the firm's West Coast expansion, which most recently included ... [PRNewser]

Spin the Agencies of Record - Posted April 4, 2014
MWW will represent Paul Katami and Jeff Zarrillo, best known as the couple behind the suit that brought down Prop 8, California's statewide ban on same-sex marriage. It's no coincidence that this announcement ... [PRNewser]

MWW CEO Kempner on Independent Agencies vs. Holding Companies - Posted March 4, 2014
We've shared a good bit of news about New Jersey's MWW recently, and we couldn't pass this one up. A site called The Native Society, which publishes interviews with CEOs and other business world bigwigs, ... [PRNewser]

MWW Acquires West Coast LGBT Specialty Firm - Posted March 3, 2014
New Jersey's MWW continued its ongoing expansion today with the acquisition of Macias Media Group, a Los Angeles firm that specializes in serving the LGBT audience. The move scored a mention ... [PRNewser]

Social Media Specialist Cohen Leaves MWW for FleishmannHillard - Posted February 28, 2014
Today FleishmannHillard announced that Ephraim Cohen, former EVP of innovation at MWW, would join the firm as its SVP, senior partner and east region social practice leader. This means he'll work to further the firm's ob... [PRNewser]

PR Vet Plans Hunger Strike to Protest Industry's Lack of Diversity - Posted February 7, 2014
First, the indisputable fact: PR has a diversity problem. This is not breaking news. PRSA and other organizations have long attempted to encourage greater... [PRNewser]

Roll Call: MWW, Peppercomm, Ogilvy and More - Posted February 7, 2014
MWW announced that Katie Myles has joined the firm's Chicago office as vice president, consumer lifestyle marketing. Myles brings more than a decade of experience in integrated marketing communications and Millennial and family marketing, as well as experience working with wellness programs and major partnerships. In her new role at MWW,... [PRNewser]

3 Experts Explain How Brands Can Avoid a Sochi Games #PRFail - Posted February 6, 2014
Lots of brands obviously want to promote during the 2014 Winter Olympics in Sochi. But they also want to avoid what happened to Coke and McDonald's, ... [PRNewser]

The New York Times Will Expose Your Fake Apologies with #ApologyWatch - Posted February 5, 2014
A New York Times reporter and a corporate reputation specialist walked into a bar this week and came to the same conclusion: they've had enough of your clients' fake apologies. Both business writer Andrew Ross Sorkin and ... [PRNewser]

Crisis Communications Case Study: Atlanta Snowstorm Edition - Posted February 4, 2014
NEWS FLASH: crisis communications is one of the most important services provided by our government--be it local, state or federal. MWW's ... [AgencySpy]

How Budweiser, Coca-Cola, and Esurance Won Super Bowl XLVIII - Posted February 3, 2014
While the social conversation surrounding the Super Bowl was ... [Lost Remote]

Here Are Our Favorite Super Bowl Odds and Ends - Posted January 31, 2014
So...two days left until the most important day of the year for branded promotions. The 6,329 "credentialed journalists" covering the event will make s... [PRNewser]

MWW Graphic Shows What Mattered Most in State of the Union - Posted January 29, 2014
As promised to Politico, MWW analyzed Twitter sentiments during last night's State of the Union speech and created a related infographic directly after the event to ref... [PRNewser]

MWW Campaign Plays Starring Role in New Christie Controversy - Posted January 14, 2014
A new week brings a new scandal for New Jersey governor Chris Christie just as his epic and (arguably) successful apology... [PRNewser]

Roll Call: MWW, Warschawski, Fenton and More - Posted January 10, 2014
MWW announced the appointment of Simon Gentry to lead a new public affairs practice. Focused on providing clients with public affairs support in London... [PRNewser]

MWW Continues UK Expansion with New Public Affairs Arm - Posted January 8, 2014
In November we reported on MWW's decision to reach across the pond by purchasing London's Parys Communications. Today the firm announced the next step in its UK... [PRNewser]

Lululemon and the Delicate Art of Repairing a Brand's Reputation - Posted December 17, 2013
Lululemon will land on many year-end "naughty" lists thanks to a string of controversies amplified by a tone-deaf co-founder and his near-total inability to say the right thing at the right tim... [PRNewser]

The Iranian Nuclear Deal As Digital Communications Case Study - Posted December 4, 2013
You probably heard about the new deal reached between the United States, its international partners and the... [PRNewser]

MWW Expands Amidst 'Independent Agency vs. Holding Company' Debate - Posted November 13, 2013
Today brings news that MWW has finalized its acquisition of London-based ... [PRNewser]

Roll Call: MWW, GolinHarris and RLM Finsbury - Posted November 13, 2013
MWW announced that Jamie Foley has joined the firm as vice president, formalizing the firm's travel and tourism practice and expanding its Los Angeles leadership team. Foley brings expertise leading public relations strategy for world class travel and hospitality brands including American Express Travel and Ritz-Carlton Destination Club, among others. In... [PRNewser]

Roll Call: MWW, Mass Relevance and Addison Whitney - Posted November 8, 2013
MWW announced that Jarrod Bernstein has joined the firm's New York office as senior vice president, corporate affairs. A seasoned expert in Homeland Security and Emergency Management, Bernstein joins MWW following senior level posts within the Obama Administration, United States Department of Homeland Security and the Office of New York City... [PRNewser]

Roll Call: MWW, French/West/Vaughan, Stonewall and More - Posted November 6, 2013
MWW announced that Douglas A. Smith has joined the firm as executive vice president and general manager of its Washington, D.C. off... [PRNewser]

The Tweeting Dead gamifies tweets about The Walking Dead - Posted October 31, 2013
There's The Walking Dead and Talking Dead, but now PR agency MWW and technology partner Ideation teamed up to create Tweeting Dead. In an attempt to capitalize on the number of hardcore fans and the corresponding Twitter chatter, a MWW Innovation team was f... [Inside 3D Printing News]

The Tweeting Dead gamifies tweets about The Walking Dead - Posted October 31, 2013
There's The Walking Dead and Talking Dead, but now PR agency MWW and technology partner Ideation teamed up to create Tweeting Dead. In an attempt to capitalize on the number of hardcore fans and the corresponding Twitter chatter, a MWW Innovation team was f... [Lost Remote]

Roll Call: Weber Shandwick, MWW, GolinHarris and More - Posted October 25, 2013
Weber Shandwick announced the promotion of Teisha Van de Kop to executive vice president. In her new role, Van de Kop will support content development and creative production needs for clients across North America. During Van de Kop's nearly 15-year tenure at Weber Shandwick, she has helped build a team of... [PRNewser]

PRSA Launches MBA-Level Strategic Communications Courses - Posted September 19, 2013
In case you've abandoned your plans to earn a degree in the already dated field of ... [AgencySpy]

PRSA Launches MBA-Level Strategic Communications Courses - Posted September 19, 2013
In case you've abandoned your plans to earn a degree in the already dated field of ... [PRNewser]

Roll Call: MWW, AOL, INTEGRATE and More - Posted September 6, 2013
MWW announced that Ryan Wallace has joined the firm's technology industry practice as vice president, enterprise and technology. Wallace, who will be based in New York, brings more than a decade of B2B technology experience. He comes to MWW from Bite Global, where he led the New York office and oversaw... [PRNewser]

Roll Call: Solomon McCown, MWW and MediaShift, Inc. - Posted August 23, 2013
Solomon McCown has hired former ABC News Correspondent T.J. Winick as vice president. With nearly two decades spent in broadcast news and feature television, Winick brings the perspective of a veteran journalist to the agency's award-winning media relations, communications training, and issues and crisis management capabilities. As vice president, he will... [PRNewser]

Roll Call: MWW, Fusion and Genesis Media - Posted August 2, 2013
MWW announced that Elizabeth Lowery has joined the firm as a senior vice president in its Washington, D.C. office. Lowery brings extensive expertise in finance, fundraising and public affairs, including posts as deputy national finance director for Obama for America and finance director for the Democratic Senatorial Campaign Committee (DSCC). In... [PRNewser]

PRNewser Co-Founder Jason Chupick Joins MWW - Posted August 1, 2013
We're not prone to bragging about our accomplishments (cough cough), but today brings official word that MWW Group has hired Jason Chupick, the founding editor ... [AgencySpy]

PRNewser Co-Founder Jason Chupick Joins MWW - Posted August 1, 2013
We're not prone to bragging about our accomplishments (cough cough), but today brings official word that MWW Group has hired Jason Chupick, the founding editor ... [PRNewser]

Roll Call: enVu, MWW and Decker Communications - Posted July 17, 2013
enVu announced that Cary Miller will head its West Coast Region as the new director of sales. For Cary, the new position marks a return to the company for which he worked from 2010-2012, serving as an account director. This announcement follows enVu's statement in March 2013 regarding two new director... [PRNewser]

Roll Call: MWW, Draftfcb New York and David&Goliath - Posted June 14, 2013
MWW announced that Angela Calzone has joined the firm as senior vice president, talent resources and organizational development. In this role, Calzone will lead the agency's staff training and employee development efforts, as well as serve as a senior member of the firm's Executive Committee. She will also oversee the agency's... [AgencySpy]

Roll Call: Mercury, Nu ez PR Group, Marketwired, and More - Posted May 8, 2013
Mercury announced the addition of renowned journalist Ben Feller to its New York office. Feller, who most recently served as the chief White House correspondent for The Associated Press, has joined as a managing director leading media strategy efforts for the firm's public affairs division. Ben served as the chief White... [PRNewser]

Roll Call: Waggener Edstrom Worldwide, MWW, and Fandango.com - Posted April 12, 2013
Waggener Edstrom Worldwide announced that Arisbe Gardner has joined the agency as vice president of public affairs in its Washington, D.C., office. Gardner brings more than a dozen years of communications and public affairs experience to the agency, including more than nine years as a consultant to government agencies on issues... [PRNewser]

Spin the Agencies of Record - Posted November 21, 2012
MWW, an independent public relations firm, has been selected to represent Sonoma County, California's Kendall-Jackson Wine Estates. The brand is launching a new campaign that significantly changes the way consumers pair wine with both food and lifestyle moments, reac... [PRNewser]

Roll Call: Shift, Clear Channel Outdoor Americas, APCO Worldwide, and More - Posted October 19, 2012
Adam Gerston, one of the leaders of Facebook's Preferred Marketing Developers program, left the social network to join Shift as vice president of strategic partnerships. Gerston, who joined Facebook in 2010, told ... [PRNewser]

Media Training Techniques and Trends - Posted August 22, 2012
Media training is a high stakes field with visible results: Flawless public appearances are impressive while faulty performances can be devastating. We recently checked in via email with three media training specialists at PR agencies for their perspectives on... [PRNewser]

Roll Call: Elisabeth Murdoch, Saatchi & Saatchi, MMW, and More - Posted July 18, 2012
Esmeralda Diaz Cameron, acting communications director for Mayor Cory Booker of Newark, NJ, has given her two weeks notice. She is reportedly leaving the Brick City for a job with a Fortune 30 company. She has ... [PRNewser]

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