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MPA's "Tweetable Truths" Give Hope To The Magazine Industry - Posted October 19, 2009
At last week's Magazine Innovation Summit, the Magazine Publishers of America opened the show with a video entitled "Twenty Tweetable Truths About Magazines."
The video, which includes facts like "Magazine subscriptions increased in the first half of 2009," and "Magazine readers pay attention to magazine ads. They don't pay to avoid the... [FishBowlNY]
MPA's "Tweetable Truths" Give Hope To The Magazine Industry - Posted October 19, 2009
At last week's Magazine Innovation Summit, the Magazine Publishers of America opened the show with a video entitled "Twenty Tweetable Truths About Magazines."
The video, which includes facts like "Magazine subscriptions increased in the first half of 2009," and "Magazine readers pay attention to magazine ads. They don't pay to avoid the... [FishBowlNY]
Balloon Boy|HuffPo Passes WaPo In Unique Views|Redstone To Sell $1B In CBS, Viacom Shares|MPA Conference Snap Shot|Tina Brown - Posted October 15, 2009
TVNewser: The saga of a six-year-old boy in a hot air balloon (or not) captivated the network news channels this afternoon.
Editor & Publisher: The Huffington Post has surpassed WashingtonPost.com in terms of unique visitors for last month, according to numbers tracked by Nielsen Online.
New York Times: Sumner Redstone will sell nearly... [FishBowlNY]
MPA Announces Changes To Awards - Posted October 14, 2009
Magazine Publishers of America president Nina Link today announced changes in the magazine industry's Lifetime Achievement Awards.
Two industry awards, the Henry Johnson Fisher Award honoring "individuals who have made significant and longstanding contributions to the magazine publishing industry and society," and the American Society of Magazine Editors' Hall of Fame Award... [FishBowlNY]
Rolling Stone's Obama Cover Wins ASME Prize - Posted October 14, 2009
Today we're at the Magazine Publishers of America's Magazine Innovation Summit, where ASME President David Willey just announced the winners of its best cover of the year contest in 10 categories.
The overall winner this year was Rolling Stone, which also won for the Best Obama cover category. Other category winners included... [FishBowlNY]
MPA: Magazine Ads Are More Effective At Driving Consumer Action Than Online, TV - Posted October 13, 2009
At last week's Dessert and Discourse event, Caroline Miller called print ads a "big con" because it's impossible to tell if they have any affect on consumers' decisions. Meanwhile, online advertisements can provide up-to-the-minute data about who is clicking through and buying products. Yet online ads will never cost as much... [FishBowlNY]
MPA: Magazine Ads Are More Effective At Driving Consumer Action Than Online, TV - Posted October 13, 2009
At last week's Dessert and Discourse event, Caroline Miller called print ads a "big con" because it's impossible to tell if they have any affect on consumers' decisions. Meanwhile, online advertisements can provide up-to-the-minute data about who is clicking through and buying products. Yet online ads will never cost as much... [FishBowlNY]
Goodby, Silverstein Wins Top MPA Prizes For Outstanding Magazine Advertising - Posted June 16, 2009
Advertising may not be enough to keep the magazine industry alive anymore, but that doesn't mean that there isn't still great work being done.
Yesterday, the Magazine Publishers of America celebrated outstanding work in magazine advertising with the announcement of the winners of its Kelly Awards. Goodby, Silverstein & Partners in... [FishBowlNY]
Recession Puts Media Conferences On Hold - Posted May 6, 2009
Traditionally, media types like to party amongst themselves, dress up in tuxedos and eat chocolate fondue and call it an industry confab. But times are tough. As the print media shrinks, so too do the glitzy, pricey conferences.
Both the American Society of Newspaper Editors and the Magazine Publishers of America... [FishBowlNY]
Recession Puts Media Conferences On Hold - Posted May 6, 2009
Traditionally, media types like to party amongst themselves, dress up in tuxedos and eat chocolate fondue and call it an industry confab. But times are tough. As the print media shrinks, so too do the glitzy, pricey conferences.
Both the American Society of Newspaper Editors and the Magazine Publishers of America... [FishBowlNY]
Cathie Black Has An E-Crush - Posted January 11, 2007
Cathie Black, the president of Hearst Magazines, loves the way they get magazines done in places like London and Moscow and Sydney. There, they put out nice, glossy mags with good newsstand sales and a small staff, say 15-20 people, compared to about twice as many people for similar publications in... [FishBowlNY]
