Makers Mark

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Maker's Mark Miracle: Best PR Disaster Ever Engineered - Posted May 2, 2013
We all remember just a few short months ago when Maker's Mark announced plans to water down its product to accommodate demand. It was an unmitigated public relations disaster. Diluting the bourbon was tantamount to halting production a... [AgencySpy]

Maker's Mark Miracle: Best PR Disaster Ever Engineered - Posted May 2, 2013
We all remember just a few short months ago when Maker's Mark announced plans to water down its product to accommodate demand. It was an unmitigated public relations disaster. Diluting the bourbon was tantamount to halting production a... [PRNewser]

Pepsi's New Bottle Is Ready for Its Close-Up - Posted March 22, 2013
The public relations industry has all sorts of niche specialties and compelling areas of expertise, but for those interested in branding -- and packaging in particular -- the news that Pepsi is updating its bottle design... [PRNewser]

Was the Maker's Mark 'Watered Down Whiskey' Plan a PR Stunt? - Posted February 20, 2013
Last week we came across a disheartening story: In an effort to meet increasing international demand, top whiskey brand Maker's Mark announced plans to make do with less by literally ... [PRNewser]

Maker's Mark Won't Cut Alcohol Levels Thanks To Social Media - Posted February 19, 2013
Earlier this month, Maker's Mark announced that they would be reducing the alcohol content (ABV) of their bourbon from 45 percent, or 90 proof, to 42 percent, or 84 proof, due to a supply shortage. Following the announcement, the company faced a social media backlash, with a barrage of less-than-friendly... [SocialTimes.com]

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