Mark Bernath

Revolving Door (1)

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Revolving Door Newsletter: 09.07.10
ABC News Pres. Resigns; Ex-Domino Staffers Resurface at WSJ

Sightings (13)

Spotted around the media universe

W+K Amsterdam Launches 'Feel The Game' for FIFA 15 - Posted 3 days, 19 hours ago
W+K Amsterdam launches a new campaign for FIFA 15 today, entitled "Feel The Game." In a 2:15 broadcast spot, W+K Amsterdam immerses fans into the on-pitch action as they experience what players in the game do. When it begins to rain, players are suddenly drenched in their apartments, when heavily tackled, they... [AgencySpy]

W+K Amsterdam and Kevin Durant Want to Know Who's 'The Next Baddest' - Posted August 21, 2014
In a recent spot launching Nike's "KD Stratosphere Collection" for Foot Locker, Kevin Durant and W+K Amsterdam have a message for all the aspiring stars with big hoop dreams: bring it, son. In this sequel to ... [AgencySpy]

W+K Amsterdam Calls on American Heroes for EA Sports - Posted June 12, 2014
With the World Cup kicking off today in Brazil, W+K Amsterdam has a new campaign for EA Sport's 2014 FIFA World Cup Brazil (out now on PS3 and Xbox360), aimed to "appeal to every gamer, and to every American with a star-spangled heart." The campaign calls on viewers to be "The next... [AgencySpy]

Let's Vicariously Enjoy One Lad's Wild Night in the City Courtesy of Heineken, W+K - Posted May 14, 2014
W+K Amsterdam is back with yet another sprawling, upbeat, frenetic spot for Heineken, which is part of the brew brand's global campaign highlighting a man living it up in his cityscape. The latest spot, aptly dubbed "The City," features a little Elvis swing as our hero goes on the hunt for... [AgencySpy]

W+K Amsterdam's World Cup Spot for Heineken Is...Perplexing - Posted May 1, 2014
"What the hell was that?" -- That is our (and, we're guessing, your) reaction to "Oranjekoorts (Orange Fever)," W+K Amsterdam's 2014 FIFA World Cup spot for Heineken, the agency's first work for Heineken Netherlands. The campaign actually began earlier this year with the search for Heineken's first Chief Orange Officer (you can't... [AgencySpy]

W+K Amsterdam Debuts 'There's Power in Every Game' for Powerade - Posted April 14, 2014
W+K Amsterdam have a launched a new, global World Cup 2014 campaign for Powerade, "the official sports drink of FIFA."In addition to television, the campaign also includes print/out of home, digital, and online documentary films (more on that later). "There's Power in Every Game" centers around Andr s Iniesta... [AgencySpy]

Heineken Responds to 'The Odyssey' Authenticity Doubters - Posted February 3, 2014
Following the release of W+K Amsterdam's "The Odyssey" last week, Heineken has released a tongue-in-cheek response to the comment section skeptics who questioned the spot's authenticity. The 2:10, presented as "the genuine response of our official PR representative Dymfke van Der Gaal," replies directly to YouTube commenters who publicly questioned the authenticity... [AgencySpy]

W+K Amsterdam's 'Messimorphosis' for 'FIFA 14' is Kind of Creepy - Posted November 18, 2013
Last Thursday saw soccer star Lionel Messi become the world's "first life-size, living avatar" dubbed Lifesize Messi, to promote EA Sports' FIFA 14 for PS4 and Xbox One. W+K Amsterdam have just rolled out the follow-up TV campaign, "Messimorpho... [AgencySpy]

Booking.com Invites You to Stay at a Haunted Hotel - Posted October 21, 2013
W+K's new spot for Booking.com features legendary ghost hunting destination the Queen Anne Hotel in San Francisco. The Queen Anne, which was featured on an episode of the Travel Channel's Haunted Hotels, was a boarding school before it was a hotel, and one-time headmistress Mary Lake is said to haunt it. In... [AgencySpy]

W+K, Heineken's 'Departure Roulette' Ends in Wasted Sandwich (Among Other Things) - Posted September 24, 2013
W+K and Heineken's initial "social experiment" (sorry guys, no, this is a marketing campaign) "Departure Roulette" set about to send travelers at JFK Airport on a free trip to a new destination -- one that they didn't know of in advance. Operating under the assumption that "Heineken consumers are especially open to... [AgencySpy]

Coke's 'Happiness Factory' Series Returns in Epic Fashion - Posted September 16, 2011
W+K Amsterdam, Psyop and Human, the gang behind the well-received (and that's putting it li... [AgencySpy]

Nike Hits the Streets for 'Copa Barrio' - Posted July 6, 2011
The Copa Am rica is a soccer tournament that pits 10 South American national ... [AgencySpy]

W+K, EA Employ Turtle, Johnny Drama in 'Need for Speed' Effort - Posted November 1, 2010
... [AgencySpy]

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