Mark Campbell

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Sightings (5)

Spotted around the media universe

When the Sponsored Content (and Headline) Writes Itself - Posted November 12, 2014
Our sister publication Billboard reported this week about a breakfast of cross-promotion champions, headlining their item "New Usher Song Available Exclusively in Honey Nut Cheerios Boxes Sold at Walmart." Other media outlets have followed and, well, the breakfast cereal-buying public is having fun with it. Here's a sampling of the reaction,... [morningmedianewsfeed]

When the Sponsored Content (and Headline) Writes Itself - Posted November 12, 2014
Our sister publication Billboard reported this week about a breakfast of cross-promotion champions, headlining their item "New Usher Song Available Exclusively in Honey Nut Cheerios Boxes Sold at Walmart." Other media outlets have followed and, well, the breakfast cereal-buying public is having fun with it. Here's a sampling of the reaction,... [FishbowlNY]

Tuesday Odds and Ends - Posted November 19, 2013
-Austin-based agency LatinWorks has been tapped as creative agency of record for Jamba Juice. First work from the agency for its new client is expected roll out in Q1 2014. -It took a couple of weeks, but Persicope has officially... [AgencySpy]

Wednesday Morning Stir - Posted October 16, 2013
-Publicis Groupe has reported a slight total revenue increase of three percent in Q3. link -Speaking of Publicis and its new partner-in-crime Omnicom are set to talk turkey--specifically "integration"--this w... [AgencySpy]

Everyone Deserves a Snow Day, Even in the Summer? - Posted June 21, 2013
As everyone laments the conclusion of a great NBA season, we're all reminded that it's almost vacation season. Some of us find a beach, others opt for a refreshing hike. You may only think of Colorado ski resorts as a winter vacation hub, but with some creative guidance from Seattle-based Wexley... [AgencySpy]

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