Mark FItzloff

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Sightings (38)

Spotted around the media universe

W+K Explores Virtual Reality for Chrysler - Posted November 21, 2014
Heard of Oculus Rift but still not sure what it is, exactly? Now you can become a little more familiar with the experience thanks to Wieden+Kennedy Portland. But first, this September entry from W+K for client Chrysler is less an ad than a short "making of" documentary about the company's interactive factory... [AgencySpy]

W+K, Sony Focus on the Products - Posted November 11, 2014
Wieden+Kennedy's latest spot for Sony, titled "Script to Screen," has already earned more than a million YouTube views since its debut this weekend. But it's new to us, and it's the opening of the Fall edition of the brand's ongoing "Be Moved" campaign, which started during the Golden Globes in January... [AgencySpy]

W+K Brings LeBron, Cleveland 'Together' for Nike - Posted October 30, 2014
W+K has a new ad for Nike, promoting the launch of its new LEBRON 12 sneaker today with a celebration of LeBron James' return to Cleveland directed by the Malloy Brothers. Yes, that's right: another LeBron James ad about the star's return to Cleveland. This follows on the heels of Translation's spot... [AgencySpy]

W+K Offers Cute Take on Modern Romance for Facebook - Posted October 22, 2014
W+K crafted a cute little 30-second broadcast spot for Facebook taking on the subject of modern romance in a promotion of Facebook Messenger. Entitled "Say Love You Better," the spot shows a young couple attempting to bridge a long distance to communicate their love for each other. Beginning with a simple "I... [AgencySpy]

W+K Portland Goes Gatsby for Dodge - Posted October 6, 2014
The Dodge company, founded by the brothers Dodge as an auto parts supplier around the turn of the (last) century, first began making its own cars almost exactly 100 years ago. To celebrate that centennial, W+K Portland has a new spot paying tribute to the Dodge brothers and the styles of their... [AgencySpy]

W+K Portland Launches 'Never Finished' for Nike, Starring Richard Sherman - Posted September 25, 2014
W+K Portland got Richard Sherman to star in its new spot "Never Finished" for Nike, following on the heels of Sherman's recent appearances for Neff earlier this month and ... [AgencySpy]

Monday Morning Stir - Posted September 15, 2014
-New spot by Verba of Milan brags that client Audi reached one million Facebook fans "without ever posting a single kitten." (Video above via Ads of the World) -End of an era? Anheuser-Busch InBev will outsource its me... [AgencySpy]

W+K Taps World's Soccer Talent in 'Winner Stays' for Nike - Posted April 25, 2014
W+K Portland went all out in getting celebrity talent for "Winner Stays" the latest iteration of their "Risk Everything"campaign for Nike. The 4:12 film plays off the idea of pretending to be your favorite star players while playing a pickup game with friends. "Winner stays" says one side of one such pickup... [AgencySpy]

W+K Names Colleen DeCourcy as Partner - Posted April 23, 2014
Wieden+Kennedy has named Colleen DeCourcy as the eleventh partner of its global network. DeCourcy most recently served as Glo... [MediaJobsDaily]

W+K Names Colleen DeCourcy as Partner - Posted April 23, 2014
Wieden+Kennedy has named Colleen DeCourcy as the newest partner in its global network. DeCourcy most recently served as Globa... [AgencySpy]

W+K, Maxwell House Shoot for Good, Not Great - Posted April 16, 2014
In a world with Starbucks at every corner and small, fancy artisinal coffee shops sprouting up everywhere, it would be counterproductive for an instant coffee brand to try to compete. So W+K starts a different conversation for Maxwell House, asking, "Whatever happened to good?" The new "Say Good Morning to a Good... [AgencySpy]

W+K NY Names David Kolbusz ECD - Posted April 7, 2014
W+K New York has just hired David Kolbusz as executive creative director, AdAge reports. Kolbusz joins W+K from BBH London, where he ser... [AgencySpy]

W+K, 180LA Invite the World to Rio for Coke and Pepsi - Posted April 3, 2014
The 2014 World Cup is coming to every continent but Westeros--and W+K Sao Paulo would like to remind us, on behalf of client Coca-Cola, what an international event it will be with the "One World, One Game" campaign. The first spot in Coke's "largest-ever marketing campaign" series is a global tour of... [AgencySpy]

Kobe Bryant, Lionel Richie (!?) Star in New Nike/Foot Locker Spot from W+K - Posted March 11, 2014
W+K's trademark nonsensical humor is on full display in their latest, the new spot "Made by Kobe" promoting Kobe Bryant's Kobe 9 Collection for Nike, which launched on March 6th. The spot imagines what it would be like if Kobe Bryant... [AgencySpy]

W+K's New 'This is Sportscenter' Ad Showcases Big Game Mascot Rivalry - Posted January 28, 2014
More from W+K, as W+K New York have unveiled their latest "This is Sportscenter" offering. The 30 second spot, "Long Week," celebrates Super Bowl XLVIII with a fun look at the rivalry between Denver Broncos' mascot Miles and Seattle Seahawks' mascot Blitz. Set in an elevator on ESPN's Bristol... [AgencySpy]

Equinox Takes Responsibility for Your Post-Workout Misdemeanors - Posted January 2, 2014
If a Levi's ad had a one-night stand with a Dos Equis commercial and the lovechild was baptized by a former Abercrombie art director, this "Equinox Made Me Do It" campaign by W+K New York would be the result. Equinox's sensual shenanigans - mainly, turning gym memberships into sex - has... [AgencySpy]

Equinox Takes Responsibility for Your Post-Workout Misdemeanors - Posted January 2, 2014
If a Levi's ad had a one-night stand with a Dos Equis commercial and the lovechild was baptized by a former Abercrombie art director, this "Equinox Made Me Do It" campaign by W+K New York would be the result. Equinox's sensual shenanigans - mainly, turning gym memberships into sex - has... [MediaJobsDaily]

Friday Odds and Ends - Posted June 28, 2013
-W+K Portland, Nike Basketball and Kevin Durant tell us why "Summer Is Serious" (above, credits after the jump). -Speaking of Nike and basketball, the corporate giant continues its expansion of Converse stores, this time in San Francisco. ... [MediaJobsDaily]

Friday Odds and Ends - Posted June 28, 2013
-W+K Portland, Nike Basketball and Kevin Durant tell us why "Summer Is Serious" (above, credits after the jump). -Speaking of Nike and basketball, the corporate giant continues its expansion of Converse stores, this time in San Francisco. ... [AgencySpy]

W+K Kickstarts Dodge Dart - Posted January 18, 2013
W+K's line of Dodge ads appeals to consumers with a distinct voice that separates the brand from most auto manufacturers hawking new models. By now, we all know the recipe: frenetic cuts, clean white text, VO that tries too hard to be cool, and the loop from "No C... [AgencySpy]

Tiger Woods, Rory McIlroy Play Nothing But... Hole for Nike - Posted January 15, 2013
... [AgencySpy]

As We All Figured, Only Dikembe Mutombo Can Save the World - Posted November 26, 2012
W+K's ongoing work for Old Spice demanded one hell of a refresh and the agency thankfully obliges with this rather promising effort for the P&G brand, which stars beloved former NBA center, Dikembe Mutombo. Though long since retired, the man who could talk so much shit with... [AgencySpy]

W+K, Dodge Reveal a Couple More Dart 'How-to's' - Posted November 8, 2012
... [AgencySpy]

Terry Crews Plays Music with His Muscles, Encourages Viewers to Do the Same for Old Spice - Posted August 28, 2012
Yes, one of the stars of The Expendables 2 (now playing in theaters everywhere) is back, flexing his impressively musical muscles for Old Spice and W+K. In what we're being told is what's a "first-of-its-kind embeddable interactive experience," Muscle Music allows viewers to record their very own percussion-laden jam ses... [AgencySpy]

Velveeta Reminds You to Eat Like that Guy at the Mall - Posted August 24, 2012
... [AgencySpy]

W+K, Dodge Establish 'New Rules' of Carmaking - Posted July 9, 2012
Anything backed by the opening thumps of Kanye West/Jay-Z's "No Church in the Wild" is bound to be epic. W+K's latest spot for Dodge is no exception. This 90-second instructional ad makes car creators look like Mad Men, minus the ... [AgencySpy]

Nike, Random Hacks of Kindness Celebrate the 'Making of Making' - Posted May 30, 2012
Once a company synonymous with overseas sweatshops and cheap labor, Nike wasn... [AgencySpy]

Terry Crews Takes Over, Yells Aplenty in Latest Old Spice Work - Posted January 12, 2012
When he's n... [AgencySpy]

W+K Promotes Tait, Others to Partners - Posted December 13, 2011
Wieden + Kennedy global interactive ECD Iain Tait (left) is among four execs at the agency who can now add partner to their titles. Joining him are W+K Portland managing director ... [AgencySpy]

W+K Gives Isaiah Mustafa a Breather in Latest Old Spice Campaign - Posted September 8, 2011
You know, these ads just aren't the same without ... [AgencySpy]

W+K, Levi's Proclaim 'Now is Our Time' - Posted August 9, 2011
Is it just us or does the tagline for Wieden + Kennedy's next phase of the "Go Forth" campa... [AgencySpy]

Meet John Varvatos: Fashionista, Crate-Digger and Chrysler Driver - Posted May 12, 2011
Hey, if hip-hop stars and NFL athletes can dig the Chrysler 300, why can't fashion designer... [AgencySpy]

Nike Unleashes a Horse on a Golf Course - Posted April 14, 2011
... [AgencySpy]

Cannes Announces Film, Press, Radio Juries - Posted March 28, 2011
As Cannes Lions rapidly approaches, the juries in various categories are finally taking shape as the festival organizers announced this week that the juries for Film, Press and Radio are set. As we previously mentioned, ... [AgencySpy]

The Isaiah Mustafa Blitz Continues - Posted March 7, 2011
... [AgencySpy]

W+K, EA Unveil 'Duty Calls' Parody - Posted February 4, 2011
... [AgencySpy]

W+K Teases Nike 'Black Mamba' Film - Posted January 31, 2011
... [AgencySpy]

LeBron Poses Rhetorical Question, Addresses Backlash in New Nike Ad - Posted October 26, 2010
... [AgencySpy]

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