Mark Mason

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Spotted around the media universe

Wednesday Morning Stir - Posted December 17, 2014
-Seiden once again documents the year in cultural phenomena with their holiday video (above). -FleishmanHillard announced the promotion of Stefan Gerard, formerly regional SVP and senio... [GalleyCat]

Lowe Roche Goes Fearless for Canadian Cancer Society - Posted August 12, 2014
Lowe Roche has launched a new interactive campaign for the Canadian Cancer Society called "The Fearless Challenge," which attempts to raise money online by asking people (such as the actors involved with the campaign) to face their worst fears for a certain price to be donated to the Canadian Cancer Society.... [GalleyCat]

Lowe Roche Creates Installation for The Missing Children's Network - Posted April 22, 2014
At an event hosted at The Beverley Hotel in downtown Toronto earlier this month, Lowe Roche created an installation piece honoring lost children using more than 1,000 Missing Kids Stamps. The installation featured stamps of M lina Martin (missing, 2005), Maisy Odjick (missing, 2008), Tommy Clement-Pepin (missing, 2006), and Karar Al-Meiky... [GalleyCat]

Lowe Roche Turns Yogis Into Bones for 'The Power of Movement' - Posted January 9, 2014
To promote The Power of Movement, Canada's largest yoga fundraiser, Lowe Roche wanted to show that not only would the event raise money for arthritis, but that yoga can bring increased mobility to arthritis sufferers as well. To link these ideas, Lowe Roche crafted a 30 second spot featuring yogis lined up... [GalleyCat]

Lowe Roche Mines Data, Reveals Ad Folk Like to Drink Alcohol, Watch Porn Among Other Things - Posted November 6, 2013
Lowe Roche respects the data. In a video for Strategy Agency of the Year Awards, the Toronto-based company provided some education on the habits of the ad employee demographic. Not just tidbits about dieting and working, but the juicy stuff: you know, alcohol and porn. As someone who works with data... [GalleyCat]

The Chernoff Chronicles: Celebrating 25 Years of WFAN - Posted June 25, 2012
The nation's first all-sports radio station is about to celebrate 25 years, and FishbowlNY is joining in the accolades. Beginning today, we start a special, week-long series commemorating WFAN's silver milestone July 1. There are interviews with two charter members of the station, the first person on the air, and the signa... [FishbowlLA]

The Juke is Now an Urban Legend - Posted October 21, 2010
... [GalleyCat]

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