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PR, Perfected: How to Bounce Back from Negative Publicity
Our experts debate the "no such thing as bad publicity" adage and point to four key tactics for handling negative press.
Create proposals, analyze campaigns, and move to digital advertising
Connect with media, prep your client, and handle unforeseen controversy
Use Facebook's analytics tool to track your marketing efforts
Use visual storytelling to engage an audience in your brand's mission
Create and edit pages using Adobe InDesign
Get your foot in the door and launch your public relations career