Mark Scott

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PR, Perfected: How to Bounce Back from Negative Publicity
Our experts debate the "no such thing as bad publicity" adage and point to four key tactics for handling negative press.

Sightings (3)

Spotted around the media universe

Google Europe De-Activates Handful of New York Times Articles - Posted October 6, 2014
In the summer of 1998, the New York Times introduced something called "Roar of the Crowd." The goal, the paper explained, was to describe cultural events "through their audiences' experiences." Perhaps someone from the audience quoted in Peter Appl... [morningmedianewsfeed]

Google Europe De-Activates Handful of New York Times Articles - Posted October 6, 2014
In the summer of 1998, the New York Times introduced something called "Roar of the Crowd." The goal, the paper explained, was to describe cultural events "through their audiences' experiences." Perhaps someone from the audience quoted in Peter Appl... [FishbowlNY]

It's like Netflix for Books - Posted February 20, 2007
When I read Publishing News' item on audiobooksline and its plan to provide audio books to customers on a rental basis, I wondered why this hadn't been done before - after all, this model works pretty damn well for Netflix with DVDs. But turns out their initiative dates to ten years... [GalleyCat]

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