Mark Scott

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PR, Perfected: How to Bounce Back from Negative Publicity
Our experts debate the "no such thing as bad publicity" adage and point to four key tactics for handling negative press.

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Spotted around the media universe

It's like Netflix for Books - Posted February 20, 2007
When I read Publishing News' item on audiobooksline and its plan to provide audio books to customers on a rental basis, I wondered why this hadn't been done before - after all, this model works pretty damn well for Netflix with DVDs. But turns out their initiative dates to ten years... [GalleyCat]