Mark Tripp

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Spotted around the media universe

RPA Spreads 'Summer Cheerance' for Honda - Posted August 4, 2014
RPA has launched a new integrated campaign for Honda highlighting the brand's summer clearance event and attempting to spread summer cheer, under the face-palm worthy title "Summer Cheerance." To be fair, "Summer Cheerance" is at least memorable, however irksome the title may be. The campaign includes broadcast spots, print, digital, radio, "an... [AgencySpy]

RPA Issues 'Slow Citations' for Honda - Posted May 22, 2014
To generate excitement for Honda's upcoming "Fastest Seat in Sports" sweepstakes offering entrants a chance to ride along with Mario Andretti, RPA Andretti went around annoying people going about their everyday business with "slow citations" for doin... [AgencySpy]

RPA, Honda Want You to Meet 105-Year-Old Civic Driver, Edythe - Posted November 12, 2013
RPA launched their "Start Something Special" campaign for Honda (somewhat disappointingly) with the story of Mairead and Kevin's very Irish wedding and their "Thank You" TV spot. The latest in the campaign is a lot more interesting. The spot highlights 105-year... [AgencySpy]

Here's RPA's April Fools Entry for Honda - Posted April 1, 2013
Fresh off of retaining creative duties at least for longtime client Honda, (phew), RPA has rolled this out on this, the jokiest, prank-filled of days. The Santa Monica-based agency introduces us to the greatest haircut-on-the-go machine known to man with the HondaHAIR, which comes equipped within the Honda Odyssey Touring Elite.... [AgencySpy]

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