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Back to Home > Courses and Seminars > How-To Videos > Marketing

Marketing

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1–50 out of 76 listings
eBook Promotion Strategies for 2010 and Beyond (35 minutes)
Posted Feb 2, 2011
  Color and Design 2: The Fundamentals of Harmony (32 Minutes)
Posted Dec 16, 2010
In these presentations from Mediabistro's eBook Summit, you'll learn practical lessons from creators who used social media, crowdfunding, podcasting, and other new tools to build their platforms  more details

Marketing, Public Relations, Publicity, Marketing, Promotion, Ebooks, Social Media, Ebook Summit, Crowdfunding, Podcasting
  Learn the logic and concepts behind eye-pleasing color schemes  more details

Branding, Marketing, Promotion, Color, Printing Tips, Client Relations, Type, Layout, Color Harmony, Contrast
 
CS5 Branding Workflow for Print & Digital Media (41 Minutes)
Posted Dec 7, 2010
  Interactive Branding & Promotion: Blogging (15 Minutes)
Posted Nov 23, 2010
Use Adobe CS5 to create an integrated multimedia branding platform  more details

Branding, Marketing, Promotion, Photoshop, Indesign, Software Tips, Illustrator, Adobe Creative Suite 5, Layers
  The ins and outs of blogging for your brand  more details

Creativity, Branding, Marketing, Promotion, Blogging, Copywriting, Web Design
 
How to Use Email Newsletters to Boost Awareness of Your Brand (15 minutes)
Posted Nov 18, 2010
  Developing a Strong Brand Story through Social Media: Social Ad Summit (35 minutes)
Posted Nov 17, 2010
We'll show you how to create and distribute eletters, and how to identify your purpose and audience.  more details

Marketing, Email, Email Newsletters
  Joe Baratelli, SVP, Group Creative Director at Honda's longtime advertising agency, RPA, will discuss how Honda's Brand campaign, "Everybody Knows Somebody Who Loves a Honda," used various media platforms to effectively reveal and foster the unique bond between people and Honda vehicles in a simple, iconic and human way.  more details

Branding, Marketing, Social Media
 
Strategic Business Planning for Designers (43 minutes)
Posted Nov 3, 2010
  Interactive Branding & Promotion: Websites (15 minutes)
Posted Oct 28, 2010
Develop a business plan for your design firm  more details

Branding, Marketing, Promotion, Career, Client Relations, Business Issues, Business Plans
  Lay the foundation for your interactive branding platform  more details

Branding, Marketing, Promotion, Web Design, Websites
 
Lessons from Social Games - User Acquisition, Retention, and Viral Strategies (36 Minutes)
Posted Oct 28, 2010
  10 Ways to Boost Your Facebook Marketing Performance: Social Ad Summit (30 minutes)
Posted Oct 8, 2010
What can marketers, advertisers, and media brands learn from social games?  more details

Disney, Marketing, Facebook, Social Media, Viral, Social Games, Customer Retention
  Listen as Nick O'Neill reveals his top ten tips for making the most of the ad opportunities presented by Facebook.  more details

Marketing, Facebook, Nick O'Neill, Social Ad Summit, Social Advertising
 
Interactive Branding & Promotion: E-mail Blasts (14:00)
Posted Oct 6, 2010
  Freelance Career Management: Thinking Beyond the Paycheck (16 minutes)
Posted Sep 16, 2010
Design successful marketing e-mails  more details

Branding, Marketing, Promotion, Layout, Web Design, E-Mail Blasts
  Tips for building and maintaining a successful freelance career  more details

Design, Branding, Freelancing, Marketing, Promotion, Twitter, Facebook, Linkedin, Career, Social Media, Client Relations, Business Issues, Web Design
 
Producing Promotional & Branding Materials: Brand Book (28 minutes)
Posted Sep 1, 2010
  Back To The Future of Design with Alexander W. White (15 minutes)
Posted Aug 4, 2010
Design the book that sets the standard for a brand  more details

Creativity, Branding, Marketing, Promotion, Color, Logo Design, Printing Tips, Type, Layout, Brand Book
  Leading author and educator Alex White explains the changes currently happening in design  more details

Creativity, Branding, Marketing, Promotion, Client Relations, Type, Business Issues
 
How to Write a Marketing Plan (15 minutes)
Posted Jul 30, 2010
  Defamation, Privacy, and Publicity Basics (27:39)
Posted Jul 28, 2010
Learn how to create a marketing plan for your site, book, or small business. It's easier than you think.  more details

Marketing, Promotion, Small Business
  Defining defamation, privacy, and publicity from a legal perspective  more details

Branding, Publicity, Marketing, Promotion, Client Relations, Business Issues, Privacy, Defamation
 
Designers: Amp Up Your Creativity with Alexander W. White (15 minutes)
Posted Jul 22, 2010
  Photoshop: Placing Designs on Products (18:43)
Posted Jul 15, 2010
How to defeat creative blocks and nurture originality in graphic design.  more details

Creativity, Branding, Marketing, Promotion, Printing Tips, Client Relations, Type, Business Issues
  Place flat designs believably onto 3D products.  more details

Branding, Marketing, Promotion, Photoshop, Software Tips, Adobe Creative Suite 5
 
Producing Promotional & Branding Materials: Booklets (49:28)
Posted Jul 12, 2010
  The Structure of a Well-Designed Website (26:18)
Posted Jul 1, 2010
Plan and execute eye-popping, cohesive booklets in Adobe InDesign  more details

Writing & Publishing, Branding, Typography, Marketing, Promotion, Printing Tips, Layout, Magazine Design, Software Tips, Adobe Creative Suite 4, Adobe Indesign, Booklets
  Map out the website before you start designing to save you and your clients time and money  more details

Branding, Marketing, Promotion, Client Relations, Business Issues, Web Design, Website Architecture
 
Lessons From A Publisher with Debbie Stier of HarperCollins (30 minutes)
Posted Jun 22, 2010
  Going Beyond the Logo (40 minutes)
Posted Jun 17, 2010
In this fireside chat, SVP and associate publisher Debbie Stier joins us to talk about how digital trends are affecting publishing, from book acquisitions to marketing, and how they are changing the way we both innovate and communicate.  more details

Marketing, Publicity, Marketing, Ebooks, Mediabistro Circus 2010
  Turn your client's logo into a powerful multimedia branding campaign  more details

Creativity, Branding, Marketing, Promotion, Color, Logo Design, Printing Tips, Type, Layout, Web Design
 
The Truth about Digital Marketing with Organic CEO Marita Scarfi (40 minutes)
Posted Jun 16, 2010
  Listening to Type (21:10)
Posted Jun 10, 2010
In this presentation at Mediabistro Circus 2010, Organic CEO Marita Scarfi shares her insights on three key trends that will define the next 12 months and beyond for digital.  more details

Marketing, Mediabistro Circus 2010, Digital Marketing
  Make your typography speak clearly and effectively to your audience  more details

Creativity, Branding, Marketing, Promotion, Relationships, Case Studies, Client Relations, Type, Layout
 
14 Practical Strategies for Developing Creative Solutions (46:00)
Posted Jun 9, 2010
  Blurb CEO Eileen Gittins on the 21st Century Book (40 minutes)
Posted Jun 4, 2010
Wow the client with unexpected design concepts  more details

Creativity, Branding, Marketing, Promotion, Color, Case Studies, Printing Tips, Client Relations, Layout
  In this talk at Mediabistro Circus 2010, Eileen Gittins, founder and CEO of Blurb, speaks to the passion that drove her to start Blurb, and what it means to be a book in the 21st century.  more details

Marketing, Ebooks, Self-Publishing, Mediabistro Circus 2010
 
Producing Promotional & Branding Materials: Brochures (01:05:43)
Posted Jun 3, 2010
  Effective Self-Marketing With Online Portfolios (29:18)
Posted May 18, 2010
Create professionally polished brochures in Adobe InDesign  more details

Branding, Marketing, Promotion, Printing Tips, Layout, Software Tips, Adobe Creative Suite 4, Brochures, Adobe Indesign
  Marketing principles that will help you attract clients with your portfolio site  more details

Creativity, Branding, Marketing, Promotion, Color, Client Relations, Business Issues, Web Design, Flash
 
Logos and the Subliminal Eye (30:32)
Posted Apr 30, 2010
  What Does It Take to be an Art Director (52:27)
Posted Apr 23, 2010
Understanding and achieving logos that affect the viewer on an subconscious level  more details

Creativity, Branding, Marketing, Promotion, Logo Design, Client Relations, Type
  A guide for aspiring art directors, and those who have art direction thrust upon them  more details

Creativity, Branding, Marketing, Promotion, Client Relations, Type, Business Issues, Layout, Image Selection, Stock Photography
 
Eat Color: Using Color on the Web (26:39)
Posted Apr 9, 2010
  Creative Problem Solving (49:56)
Posted Mar 31, 2010
Explore five ways to view and use color on the web  more details

Creativity, Branding, Marketing, Promotion, Color, Web Design
  Examine the thought processes involved in truly creative branding.  more details

Creativity, Branding, Marketing, Promotion, Color, Logo Design, Case Studies, Printing Tips, Type
 
How to Build a Logo - Type, Image, and Space (27:32)
Posted Mar 29, 2010
  Designing Animated Banner Ads (29:07)
Posted Mar 24, 2010
Parsons professor Alex W. White closes his four-part series on logo design by examining how the three main components of a mark-type, image, and space--can interact successfully.  more details

Design, Creativity, Branding, Marketing, Promotion, Relationships, Logo Design, Case Studies, Type
  A step-by-step guide to building eye-grabbing banner ads in ImageReady and Flash  more details

Branding, Marketing, Promotion, Web Design, Software Tips, Flash, Imageready
 
Information Overload: Organizing Website Content (27:00)
Posted Mar 2, 2010
  The Art of the Business Card (34:19)
Posted Feb 18, 2010
Having lots of content on your website is a good thing, but how can all that information be organized effectively?  more details

Creativity, Branding, Marketing, Promotion, Color, Layout, Web Design, Next-Generation Journalist
  Strong, innovative design is the key to making your business card stand out from the pack.  more details

Creativity, Branding, Marketing, Promotion, Color, Printing Tips, Type, Layout
 
History Lessons: Design in Times Square (41:25)
Posted Feb 2, 2010
  5 Makeover Web Strategies (25:09)
Posted Jan 29, 2010
Even at the size of a Times Square digital billboard, certain fundamental rules of design still apply.  more details

Creativity, Branding, Marketing, Promotion, New Media, Color
  It's easy to know when a website needs a redesign, but knowing just what to do with an outdated site is a lot more difficult.  more details

Creativity, Branding, Marketing, Promotion, Color, Logo Design, Client Relations, Type, Web Design
 
Design Police Report: 5 Web Design Crimes (27:30)
Posted Jan 12, 2010
  Gender Benders: Busting Design Cliches (36:45)
Posted Jan 8, 2010
These websites are guilty of heinous design felonies that alienate users.  more details

Creativity, Branding, Marketing, Promotion, Copywriting, Type, Pdfs, Web Design
  Aim for a gender-specific audience without falling back on cliched visual language.  more details

Creativity, Branding, Marketing, Promotion, Copywriting, Color, Type, Image Selection, Magazine Design, Stock Photography
 
What's Next in Publishing with Jane Friedman and Jeffrey Sharp of Open Road Integrated Media (12 minutes)
Posted Jan 7, 2010
  Deceptively Simple Illustrator Techniques (38:33)
Posted Jan 5, 2010
Jane Friedman and Jeffrey Sharp are breaking new ground in digital publishing and book marketing. Join them for this educational discussion of what's to come and how you can get involved.  more details

Marketing, New Media, Direct Access, Ebook Summit
  Design a complex logo using quick, simple Illustrator techniques.  more details

Branding, Marketing, Promotion, Logo Design, Software Tips, Adobe Creative Suite 4, Illustrator
 
Gummy Bear Awards for Sticky Websites: The Stickiest Sites on the 'net (28:47)
Posted Dec 18, 2009
  Design Influences: Visual Inspiration from the Past (30:24)
Posted Dec 7, 2009
What are the stickiest sites on the web? The answers in this tutorial may surprise you.  more details

Creativity, Branding, Marketing, Promotion, Web Design
  This tutorial illustrates how contemporary designers draw on art movements from the early-to-mid 20th century such as Art Deco, Bauhaus, and Pop Art.  more details

Creativity, Branding, Marketing, Promotion, Color, Type, Magazinedesign
 
Logo Concepts from Paper to Computer (12:57)
Posted Nov 24, 2009
  Who's the Package For?: Secrets of Packaging Design (27:27)
Posted Nov 12, 2009
Designer Lauren Matsumoto locates the origin of effective visual branding in the simple hand sketch.  more details

Creativity, Branding, Marketing, Promotion, Logo Design, Client Relations, Illustrator
  Angela Riechers deciphers the branding messages today's products convey to their audience through packaging.  more details

Creativity, Branding, Packaging, Marketing, Promotion, Copywriting, Color, Type
 
Branding Yourself (25:24)
Posted Nov 4, 2009
  ThinkMobile Conference: Cool Hunting--It's All About Discovery (1 hour)
Posted Oct 23, 2009
NYU instructor Anna Savoie zeroes in on the role that design and branding play in the creative professional's ongoing project of self-promotion.  more details

Creativity, Branding, Marketing, Promotion, Color, Business Issues, Image Selection, Illustrator
  How can your customers find out about your products and services on a mobile phone? We'll dig down into the key points you need to consider when developing a mobile marketing strategy from start to finish, such as: advertising, SEO, building services around location, data consumption, and more.  more details

Marketing, Advertising, Marketing, Mobile, Thinkmobile, Recorded Event
 
Trademark Essentials for Graphic Designers (39:51)
Posted Oct 23, 2009
  Top 10 Brand Management Activities for Designers (41:44)
Posted Sep 30, 2009
Shel Perkins breaks down intellectual property law for creatives. This tutorial answers the following questions (among others): What constitutes trademark infringement?  more details

Creativity, Branding, Marketing, Promotion, Client Relations, Business Issues, Project Management
  Branding expert Jonathan Gouthier counts down his top ten tips for long-term success in branding. Jonathan's suggestions and ideas go beyond design issues to address the complications, common...  more details

Creativity, Branding, Marketing, Promotion, Case Studies, Client Relations, Business Issues