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Marketing
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1–50 out of 76 listings
| eBook Promotion Strategies for 2010 and Beyond (35 minutes) Posted Feb 2, 2011 |
Color and Design 2: The Fundamentals of Harmony (32 Minutes) Posted Dec 16, 2010 |
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 In these presentations from Mediabistro's eBook Summit, you'll learn practical lessons from creators who used social media, crowdfunding, podcasting, and other new tools to build their platforms
more detailsAdvertising & Marketing, Public Relations, Publicity, Marketing, Promotion, Ebooks, Social Media, Ebook Summit, Crowdfunding, Podcasting |
 Learn the logic and concepts behind eye-pleasing color schemes
more detailsBranding, Marketing, Promotion, Color, Printing Tips, Client Relations, Type, Layout, Color Harmony, Contrast |
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| CS5 Branding Workflow for Print & Digital Media (41 Minutes) Posted Dec 7, 2010 |
Interactive Branding & Promotion: Blogging (15 Minutes) Posted Nov 23, 2010 |
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 Use Adobe CS5 to create an integrated multimedia branding platform
more detailsBranding, Marketing, Promotion, Photoshop, Indesign, Software Tips, Illustrator, Adobe Creative Suite 5, Layers |
 The ins and outs of blogging for your brand
more detailsCreativity, Branding, Marketing, Promotion, Blogging, Copywriting, Web Design |
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| How to Use Email Newsletters to Boost Awareness of Your Brand (15 minutes) Posted Nov 18, 2010 |
Developing a Strong Brand Story through Social Media: Social Ad Summit (35 minutes) Posted Nov 17, 2010 |
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 We'll show you how to create and distribute eletters, and how to identify your purpose and audience.
more detailsMarketing, Email, Email Newsletters |
 Joe Baratelli, SVP, Group Creative Director at Honda's longtime advertising agency, RPA, will discuss how Honda's Brand campaign, "Everybody Knows Somebody Who Loves a Honda," used various media platforms to effectively reveal and foster the unique bond between people and Honda vehicles in a simple, iconic and human way.
more detailsBranding, Marketing, Social Media |
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| Strategic Business Planning for Designers (43 minutes) Posted Nov 3, 2010 |
Interactive Branding & Promotion: Websites (15 minutes) Posted Oct 28, 2010 |
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 Develop a business plan for your design firm
more detailsBranding, Marketing, Promotion, Career, Client Relations, Business Issues, Business Plans |
 Lay the foundation for your interactive branding platform
more detailsBranding, Marketing, Promotion, Web Design, Websites |
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| Lessons from Social Games - User Acquisition, Retention, and Viral Strategies (36 Minutes) Posted Oct 28, 2010 |
10 Ways to Boost Your Facebook Marketing Performance: Social Ad Summit (30 minutes) Posted Oct 8, 2010 |
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 What can marketers, advertisers, and media brands learn from social games?
more detailsDisney, Marketing, Facebook, Social Media, Viral, Social Games, Customer Retention |
 Listen as Nick O'Neill reveals his top ten tips for making the most of the ad opportunities presented by Facebook.
more detailsMarketing, Facebook, Nick O'Neill, Social Ad Summit, Social Advertising |
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| Interactive Branding & Promotion: E-mail Blasts (14:00) Posted Oct 6, 2010 |
Freelance Career Management: Thinking Beyond the Paycheck (16 minutes) Posted Sep 16, 2010 |
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 Design successful marketing e-mails
more detailsBranding, Marketing, Promotion, Layout, Web Design, E-Mail Blasts |
 Tips for building and maintaining a successful freelance career
more detailsDesign & Photo, Branding, Freelancing, Marketing, Promotion, Twitter, Facebook, Linkedin, Career, Social Media, Client Relations, Business Issues, Web Design |
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| Producing Promotional & Branding Materials: Brand Book (28 minutes) Posted Sep 1, 2010 |
Back To The Future of Design with Alexander W. White (15 minutes) Posted Aug 4, 2010 |
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 Design the book that sets the standard for a brand
more detailsCreativity, Branding, Marketing, Promotion, Color, Logo Design, Printing Tips, Type, Layout, Brand Book |
 Leading author and educator Alex White explains the changes currently happening in design
more detailsCreativity, Branding, Marketing, Promotion, Client Relations, Type, Business Issues |
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| How to Write a Marketing Plan (15 minutes) Posted Jul 30, 2010 |
Defamation, Privacy, and Publicity Basics (27:39) Posted Jul 28, 2010 |
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 Learn how to create a marketing plan for your site, book, or small business. It's easier than you think.
more detailsMarketing, Promotion, Small Business |
 Defining defamation, privacy, and publicity from a legal perspective
more detailsBranding, Publicity, Marketing, Promotion, Client Relations, Business Issues, Privacy, Defamation |
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| Designers: Amp Up Your Creativity with Alexander W. White (15 minutes) Posted Jul 22, 2010 |
Photoshop: Placing Designs on Products (18:43) Posted Jul 15, 2010 |
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 How to defeat creative blocks and nurture originality in graphic design.
more detailsCreativity, Branding, Marketing, Promotion, Printing Tips, Client Relations, Type, Business Issues |
 Place flat designs believably onto 3D products.
more detailsBranding, Marketing, Promotion, Photoshop, Software Tips, Adobe Creative Suite 5 |
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| Producing Promotional & Branding Materials: Booklets (49:28) Posted Jul 12, 2010 |
The Structure of a Well-Designed Website (26:18) Posted Jul 1, 2010 |
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 Plan and execute eye-popping, cohesive booklets in Adobe InDesign
more detailsBook & Mag Publishing, Branding, Typography, Marketing, Promotion, Printing Tips, Layout, Magazine Design, Software Tips, Adobe Creative Suite 4, Adobe Indesign, Booklets |
 Map out the website before you start designing to save you and your
clients time and money
more detailsBranding, Marketing, Promotion, Client Relations, Business Issues, Web Design, Website Architecture |
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| Lessons From A Publisher with Debbie Stier of HarperCollins (30 minutes) Posted Jun 22, 2010 |
Going Beyond the Logo (40 minutes) Posted Jun 17, 2010 |
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 In this fireside chat, SVP and associate publisher Debbie Stier joins us to talk about how digital trends are affecting publishing, from book acquisitions to marketing, and how they are changing the way we both innovate and communicate.
more detailsAdvertising & Marketing, Publicity, Marketing, Ebooks, Mediabistro Circus 2010 |
 Turn your client's logo into a powerful multimedia branding campaign
more detailsCreativity, Branding, Marketing, Promotion, Color, Logo Design, Printing Tips, Type, Layout, Web Design |
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| The Truth about Digital Marketing with Organic CEO Marita Scarfi (40 minutes) Posted Jun 16, 2010 |
Listening to Type (21:10) Posted Jun 10, 2010 |
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 In this presentation at Mediabistro Circus 2010, Organic CEO Marita Scarfi shares her insights on three key trends that will define the next 12 months and beyond for digital.
more detailsDigital Media & Tech, Marketing, Mediabistro Circus 2010, Digital Marketing |
 Make your typography speak clearly and effectively to your audience
more detailsCreativity, Branding, Marketing, Promotion, Relationships, Case Studies, Client Relations, Type, Layout |
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| 14 Practical Strategies for Developing Creative Solutions (46:00) Posted Jun 9, 2010 |
Blurb CEO Eileen Gittins on the 21st Century Book (40 minutes) Posted Jun 4, 2010 |
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 Wow the client with unexpected design concepts
more detailsCreativity, Branding, Marketing, Promotion, Color, Case Studies, Printing Tips, Client Relations, Layout |
 In this talk at Mediabistro Circus 2010, Eileen Gittins, founder and CEO of Blurb, speaks to the passion that drove her to start Blurb, and what it means to be a book in the 21st century.
more detailsMarketing, Ebooks, Self-Publishing, Mediabistro Circus 2010 |
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| Producing Promotional & Branding Materials: Brochures (01:05:43) Posted Jun 3, 2010 |
Effective Self-Marketing With Online Portfolios (29:18) Posted May 18, 2010 |
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 Create professionally polished brochures in Adobe InDesign
more detailsBranding, Marketing, Promotion, Printing Tips, Layout, Software Tips, Adobe Creative Suite 4, Brochures, Adobe Indesign |
 Marketing principles that will help you attract clients with your portfolio site
more detailsCreativity, Branding, Marketing, Promotion, Color, Client Relations, Business Issues, Web Design, Flash |
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| Logos and the Subliminal Eye (30:32) Posted Apr 30, 2010 |
What Does It Take to be an Art Director (52:27) Posted Apr 23, 2010 |
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 Understanding and achieving logos that affect the viewer on an subconscious level
more detailsCreativity, Branding, Marketing, Promotion, Logo Design, Client Relations, Type |
 A guide for aspiring art directors, and those who have art direction
thrust upon them
more detailsCreativity, Marketing, Promotion, Client Relations, Type, Business Issues, Layout, Image Selection, Stock Photography, branding |
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| Eat Color: Using Color on the Web (26:39) Posted Apr 9, 2010 |
Creative Problem Solving (49:56) Posted Mar 31, 2010 |
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 Explore five ways to view and use color on the web
more detailsCreativity, Branding, Marketing, Promotion, Color, Web Design |
 Examine the thought processes involved in truly creative branding.
more detailsCreativity, Branding, Marketing, Promotion, Color, Logo Design, Case Studies, Type, printing Tips |
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| How to Build a Logo - Type, Image, and Space (27:32) Posted Mar 29, 2010 |
Designing Animated Banner Ads (29:07) Posted Mar 24, 2010 |
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 Parsons professor Alex W. White closes his four-part series on logo
design by examining how the three main components of a mark-type, image, and
space--can interact successfully.
more detailsDesign & Photo, Branding, Marketing, Promotion, Relationships, Logo Design, Case Studies, Type, creativity |
 A step-by-step guide to building eye-grabbing banner ads in
ImageReady and Flash
more detailsBranding, Marketing, Web Design, Software Tips, Flash, Imageready, promotion |
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| Information Overload: Organizing Website Content (27:00) Posted Mar 2, 2010 |
The Art of the Business Card (34:19) Posted Feb 18, 2010 |
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 Having lots of content on your website is a good thing, but how can
all that information be organized effectively?
more detailsCreativity, Branding, Marketing, Promotion, Color, Layout, Web Design, Next-Generation Journalist |
 Strong, innovative design is the key to making your business card
stand out from the pack.
more detailsCreativity, Branding, Marketing, Promotion, Color, Type, Layout, printing Tips |
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| History Lessons: Design in Times Square (41:25) Posted Feb 2, 2010 |
5 Makeover Web Strategies (25:09) Posted Jan 29, 2010 |
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 Even at the size of a Times Square digital billboard, certain
fundamental rules of design still apply.
more detailsCreativity, Branding, Marketing, Promotion, New Media, Color |
 It's easy to know when a website needs a redesign, but knowing just
what to do with an outdated site is a lot more difficult.
more detailsCreativity, Branding, Marketing, Promotion, Color, Client Relations, Type, Web Design, logo Design |
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| Design Police Report: 5 Web Design Crimes (27:30) Posted Jan 12, 2010 |
Gender Benders: Busting Design Cliches (36:45) Posted Jan 8, 2010 |
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 These websites are guilty of heinous design felonies that alienate users.
more detailsCreativity, Branding, Marketing, Promotion, Copywriting, Type, Pdfs, Web Design |
 Aim for a gender-specific audience without falling back on cliched visual language.
more detailsCreativity, Branding, Marketing, Promotion, Copywriting, Color, Type, Image Selection, Magazine Design, Stock Photography |
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| What's Next in Publishing with Jane Friedman and Jeffrey Sharp of Open Road Integrated Media (12 minutes) Posted Jan 7, 2010 |
Deceptively Simple Illustrator Techniques (38:33) Posted Jan 5, 2010 |
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 Jane Friedman and Jeffrey Sharp are breaking new ground in digital publishing and book marketing. Join them for this educational discussion of what's to come and how you can get involved.
more detailsCareer, Creative Writing, Marketing, New Media, Direct Access, Ebook Summit |
 Design a complex logo using quick, simple Illustrator techniques.
more detailsBranding, Marketing, Promotion, Logo Design, Software Tips, Adobe Creative Suite 4, Illustrator |
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| Gummy Bear Awards for Sticky Websites: The Stickiest Sites on the 'net (28:47) Posted Dec 18, 2009 |
Design Influences: Visual Inspiration from the Past (30:24) Posted Dec 7, 2009 |
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 What are the stickiest sites on the web? The answers in this tutorial may surprise you.
more detailsCreativity, Branding, Marketing, Promotion, Web Design |
 This tutorial illustrates how contemporary designers draw on art
movements from the early-to-mid 20th century such as Art Deco, Bauhaus, and
Pop Art.
more detailsCreativity, Branding, Marketing, Promotion, Color, Type, Magazine design |
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| Logo Concepts from Paper to Computer (12:57) Posted Nov 24, 2009 |
Who's the Package For?: Secrets of Packaging Design (27:27) Posted Nov 12, 2009 |
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 Designer Lauren Matsumoto locates the origin of effective visual branding in the simple hand sketch.
more detailsCreativity, Branding, Marketing, Promotion, Logo Design, Client Relations, Illustrator |
 Angela Riechers deciphers the branding messages today's products
convey to their audience through packaging.
more detailsCreativity, Branding, Packaging, Marketing, Promotion, Color, Type, copywriting |
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| Branding Yourself (25:24) Posted Nov 4, 2009 |
ThinkMobile Conference: Cool Hunting--It's All About Discovery (1 hour) Posted Oct 23, 2009 |
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 NYU instructor Anna Savoie zeroes in on the role that design and
branding play in the creative professional's ongoing project of
self-promotion.
more detailsCreativity, Branding, Marketing, Promotion, Color, Business Issues, Image Selection, illustrator |
 How can your customers find out about your products and services on a mobile phone? We'll dig down into the key points you need to consider when developing a mobile marketing strategy from start to finish, such as: advertising, SEO, building services around location, data consumption, and more.
more detailsAdvertising & Marketing, Advertising, Marketing, Mobile, Thinkmobile, Recorded Event |
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| Trademark Essentials for Graphic Designers (39:51) Posted Oct 23, 2009 |
Top 10 Brand Management Activities for Designers (41:44) Posted Sep 30, 2009 |
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 Shel Perkins breaks down intellectual property law for creatives.
This tutorial answers the following questions (among others): What
constitutes trademark infringement?
more detailsCareer, Digital Media & Tech, Creativity, Branding, Marketing, Promotion, Client Relations, Business Issues, Project Management |
 Branding expert Jonathan Gouthier counts down his top ten tips for long-term success in branding. Jonathan's suggestions and ideas go beyond design issues to address the complications, common...
more detailsCreativity, Branding, Marketing, Promotion, Case Studies, Client Relations, Business Issues |
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