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Back to Home > Courses and Seminars > How-To Videos > Marketing

Marketing

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Copywriting, branding, social media

1–50 out of 59 listings
Common Copyright Mistakes (6 minutes)
Posted Apr 28, 2011
  Get the Most Out of Emerging Social Networks (43 Minutes)
Posted Apr 28, 2011
Here are the most common ways in which digital content creators unknowingly put themselves at risk of a lawsuit, and our tips on how to stay out of trouble.  more details

Marketing, TV, Film & Video, Mark S. Luckie, 10, 000 Words, Copyright, Fair Use, Copyright Law, Creative Commons, Righthaven, Public Domain
  Learn effective social media marketing by utilizing the latest social networks.  more details

Twitter, Facebook, Social Media, Social Media Marketing, Social Times
 
eBook Promotion Strategies for 2010 and Beyond (35 minutes)
Posted Feb 2, 2011
  How to Get an Advertising Job (3 minutes)
Posted Jan 5, 2011
In these presentations from Mediabistro's eBook Summit, you'll learn practical lessons from creators who used social media, crowdfunding, podcasting, and other new tools to build their platforms  more details

Marketing, Public Relations, Publicity, Marketing, Promotion, Ebooks, Social Media, Ebook Summit, Crowdfunding, Podcasting
  AgencySpy editor Kiran Aditham takes you through the steps to make sure your portfolio is ready for the big time.  more details

Portfolio, Advertising, Job Search, Agencyspy
 
How to Use Email Newsletters to Boost Awareness of Your Brand (15 minutes)
Posted Nov 18, 2010
  Developing a Strong Brand Story through Social Media: Social Ad Summit (35 minutes)
Posted Nov 17, 2010
We'll show you how to create and distribute eletters, and how to identify your purpose and audience.  more details

Marketing, Email, Email Newsletters
  Joe Baratelli, SVP, Group Creative Director at Honda's longtime advertising agency, RPA, will discuss how Honda's Brand campaign, "Everybody Knows Somebody Who Loves a Honda," used various media platforms to effectively reveal and foster the unique bond between people and Honda vehicles in a simple, iconic and human way.  more details

Branding, Marketing, Social Media
 
Crush It! Why Now is the Time to Cash In On Your Passion (58 minutes)
Posted Oct 29, 2010
  The New Creativity in Social Media: Social Ad Summit (58 minutes)
Posted Oct 14, 2010
Do you need a splash of cold water in the face? Gary Vaynerchuk of Wine Library TV will provide all the inspiration you need to get your new career or project going.  more details

Marketing, TV, Film & Video, New Media, Blogging, Online Video, Recorded Event, Entrepreneurship
  Hear about the latest trends in social media and what effect they are having on creativity from Euro RSCG's global creative director Fernanda Romano.  more details

Creativity, Social Media, Social Ad Summit
 
10 Reasons to Use Social Media for your Business: Social Ad Summit (38 minutes)
Posted Oct 12, 2010
  Social Driven Advertising Solutions: Social Ad Summit (33 Minutes)
Posted Oct 8, 2010
In this session at Social Ad Summit, Larry Weintraub of Fanscape, a leading social media marketing agency, runs through the key reasons why smart use of social media can help you reach more customers and help you sell more.  more details

Fanscape, Social Media, Social Ad Summit, Social Media Marketing
  The best way to harness social is to produce content and applications that facilitate interaction. Learn how at the Social Ad Summit.  more details

Social Ad Summit, Social Advertising
 
10 Ways to Boost Your Facebook Marketing Performance: Social Ad Summit (30 minutes)
Posted Oct 8, 2010
  How to Write Advertorials (5 minutes)
Posted Oct 7, 2010
Listen as Nick O'Neill reveals his top ten tips for making the most of the ad opportunities presented by Facebook.  more details

Marketing, Facebook, Nick O'Neill, Social Ad Summit, Social Advertising
    more details

Editorial/Journalism, Advertorial, Copy Writing
 
Talk a Good Game: Advertising (11 minutes)
Posted Sep 23, 2010
  What Makes an Ad Effective? (15 minutes)
Posted Aug 27, 2010
Prepping for an interview or checking out a career in advertising? We'll teach you the lingo you'll need.  more details

Advertising, Branding, Job Search, Agencies
  In this tutorial, you'll learn the basic strategies copywriters employ when forging great and memorable ads that stand the test of time.  more details

Copywriting, Advertising Copy, Taglines
 
How to Write a Marketing Plan (15 minutes)
Posted Jul 30, 2010
  Social Media Basics: Writing an Effective Profile (13 minutes)
Posted Jul 22, 2010
Learn how to create a marketing plan for your site, book, or small business. It's easier than you think.  more details

Marketing, Promotion, Small Business
  Learn the basics of building an effective social media profile for your business. Whether you're using LinkedIn, Facebook, Twitter, or all three, we've got the info you need to get started.  more details

Marketing, Twitter, Facebook, Linkedin, Profiles, Social Media
 
Smart Mobile Marketing: ThinkMobile 2010 (35 minutes)
Posted Jun 30, 2010
  Online Communities and the Content Experience with Brandon Holley (36 minutes)
Posted Jun 24, 2010
This session will focus on how to develop great marketing campaign strategies, build brand value, and create strong customer relationships via the world's most personal communication device.  more details

Social Media, Mobile, Thinkmobile 2010, Brand Strategy
  As Editor in Chief of Yahoo! Shine, Brandon Holley focuses on building community into content and keeping her audience engaged. In this Circus 2010 presentation, she talks about leading this online community for women, what it means to advertisers, and the audience.  more details

Marketing, Community Management, Mediabistro Circus 2010
 
Marketing Success and Reaching Your Career Goals with Janet Balis (14 minutes)
Posted Jun 23, 2010
  Lessons From A Publisher with Debbie Stier of HarperCollins (30 minutes)
Posted Jun 22, 2010
Learn how to merge marketing and creativity, and build an exciting career with Janet Balis of Martha Stewart Living Omnimedia, Inc.  more details

Marketing, Direct Access, Mediabistro Circus 2010, Cross-Platform Strategy
  In this fireside chat, SVP and associate publisher Debbie Stier joins us to talk about how digital trends are affecting publishing, from book acquisitions to marketing, and how they are changing the way we both innovate and communicate.  more details

Marketing, Publicity, Marketing, Ebooks, Mediabistro Circus 2010
 
The Power of a Cross-Platform Strategy with Janet Balis from Martha Stewart (40 minutes)
Posted Jun 21, 2010
  Build a Career in Digital Marketing with Marita Scarfi (8 minutes)
Posted Jun 17, 2010
If anyone knows how to make multiple platforms work, it's Martha Stewart Omnimedia. EVP Janet Balis provides insight at Mediabistro Circus 2010.  more details

Strategy, Sales, Mediabistro Circus 2010, Cross-Platform
  Organic CEO Marita Scarfi imparts insights on how creatives can get involved in the online marketing business, and shares her secrets to success  more details

Marketing, Direct Access, Mediabistro Circus 2010, Digital Marketing
 
The Truth about Digital Marketing with Organic CEO Marita Scarfi (40 minutes)
Posted Jun 16, 2010
  Gilt Groupe CEO Susan Lyne on Taking Career Risks (33 minutes)
Posted May 27, 2010
In this presentation at Mediabistro Circus 2010, Organic CEO Marita Scarfi shares her insights on three key trends that will define the next 12 months and beyond for digital.  more details

Marketing, Mediabistro Circus 2010, Digital Marketing
  Susan Lyne, CEO of Gilt Groupe, speaks at Mediabistro Circus 2010  more details

Marketing, Fashion, Search, Mediabistro Circus 2010, E-Commerce, Email Marketing
 
Great Dress, Great Brand: Online Marketing at Diane von Furstenberg (37 minutes)
Posted May 26, 2010
  Content Discovery: Getting Your Brand in Front of the Right Customers (1 hour)
Posted May 5, 2010
DVF.com's Meredith Fisher reports on her company's online marketing strategies from Facebook and Twitter to insider sales and discounts at Mediabistro Circus 2010  more details

Fashion, Branding, Twitter, Facebook, Mediabistro Circus 2010, Digital Marketing
  How do you get your app noticed by the right customers? Our panel of experts at Mediabistro's ThinkMobile 2010 has the answers.  more details

Mobile, Thinkmobile, Apps
 
Finding the Creative Spark (1 hour, 25 minutes)
Posted Mar 31, 2010
  How to Build a Logo - Type, Image, and Space (27:32)
Posted Mar 29, 2010
In this panel discussion, experts from design, ad, and interactive agencies discuss how to create an environment for innovation, processes for idea development, and how individuals can reignite their creative spark.  more details

Creativity, Recorded Event, Innovation, Panel Discussion
  Parsons professor Alex W. White closes his four-part series on logo design by examining how the three main components of a mark-type, image, and space--can interact successfully.  more details

Design, Creativity, Branding, Marketing, Promotion, Relationships, Logo Design, Case Studies, Type
 
How to Create a Social Media Strategy for Your Business (60 minutes)
Posted Feb 11, 2010
  How to Launch Your Web Business: Advice from Kate Thorp (5 minutes)
Posted Feb 1, 2010
Social media can bring you and your organization huge returns, but it takes more than good luck to make money online. You need a combination of strategy and tactics to create an effective approach to social media.  more details

Twitter, Facebook, Social Media, Webcast
  Kate Thorp understands the intersection of content and advertising. We ask her to discuss how she founded Real Girls Media Network, the pros and cons of user-generated content, and how to find the right tools and funding to start a web-based business.  more details

Marketing, New Media, User-Generated Content, Entrepreneurship, Ugcx, Direct Access
 
Promoting Books in a Digital Age: The New Economics of Publishing (1 hour)
Posted Jan 12, 2010
  How a Smart Social Media Strategy Drives Business (40 minutes)
Posted Dec 18, 2009
In this eBook Summit discussion, our experts work through the challenges of the current economics of publishing. You'll gain insight into how writers and publishers can promote their work and businesses in the current environment.  more details

Marketing, Recorded Event, Ebook Summit
  Building community and allowing your users to create and distribute content is all in the interest of a robust bottom line. Hear why the new social initiative is working, and how you can wrap it into your strategy.  more details

Marketing, New Media, Social Media, User-Generated Content, Ugcx
 
Branded Entertainment: Can It Work Online? (53 minutes)
Posted Dec 10, 2009
  Will It Go Viral? Ask BuzzFeed.com's Jessica Amason (12 minutes)
Posted Nov 19, 2009
How can audiences collaborate to create custom entertainment experiences? The experts at Ag8 share some of the coolest multi-platform content experiences around.  more details

TV, Film & Video, New Media, Social Media, User-Generated Content, Ugcx
  Jessica Amason understands why ideas go viral. We ask her to discuss how content and platform can work together, the future of branded content, and why we're fat.  more details

User-Generated Content, Viral Video, Ugcx, Direct Access, Viral Media, Next-Generation Journalist
 
Marketing: It's a Two-Way Conversation (58 minutes)
Posted Nov 17, 2009
  Building a Media Business Through User Content and Engagement (44 minutes)
Posted Nov 12, 2009
Learn how marketing campaigns that engage customers can drive powerful results, reposition brands, and provide valuable customer insight data. Our panel from Mediabistro's UGCX conference shares examples on how social media and viral campaigns are being used to market everything from convenience foods to teen-focused Broadway shows to Ford Mustangs.  more details

New Media, Social Media, User-Generated Content, Recorded Event, Ugcx
  Kate Thorpe of Real Girls Media Network explains the new relationship between content and advertising online in her lively talk at Mediabistro's UGCX conference.  more details

User-Generated Content, Recorded Event, Entrepreneurship, Community Management, Ugcx
 
Building a Successful Internet Business with Ben Huh (6 minutes)
Posted Nov 11, 2009
  Get Hyper-Local: Building Community City by City (54 minutes)
Posted Nov 10, 2009
Ben Huh knows the secrets to making money from user-generated content. We ask him to spill his guts on topics like marketing, ad networks, and cute kitties.  more details

Marketing, User-Generated Content, Entrepreneurship, Ugcx, Direct Access
  In this panel from Mediabistro's UGCX conference, leaders in local explain the exciting changes in the journalistic landscape that affect both content and advertising  more details

Marketing, Citizen Journalism, Hyper-Local, Recorded Event, Ugcx, Next-Generation Journalist
 
HARO's Peter Shankman: The Power of Social Media 
Posted Nov 5, 2009
  Finding Your Audience with Ben Huh (32 minutes)
Posted Oct 30, 2009
From karma experiment to million-dollar business, Peter's HARO project has taken off, big time. Learn his social media secrets by watching his appearance at Mediabistro's UGCX conference.  more details

Editorial/Journalism, Marketing, Public Relations, Reporting, Crowdsourcing, Recorded Event, Ugcx
  In this presentation, Ben Huh, CEO of I Can Has Cheezburger, shares the innovative ways he has turned users into customers through social media, and ended up with over one million Twitter followers. If you want to see wacky cat pictures, though, you'll have to visit his sites.  more details

Marketing, Business, New Media, Social Media, User-Generated Content, Recorded Event, Entrepreneurship, Community Management, Ugcx
 
ThinkMobile Conference: Cool Hunting--It's All About Discovery (1 hour)
Posted Oct 23, 2009
  The New Age of Advertising (71 minutes)
Posted Oct 12, 2009
How can your customers find out about your products and services on a mobile phone? We'll dig down into the key points you need to consider when developing a mobile marketing strategy from start to finish, such as: advertising, SEO, building services around location, data consumption, and more.  more details

Marketing, Advertising, Marketing, Mobile, Thinkmobile, Recorded Event
  Advertising is more engaging and interactive than ever, and it's also more competitive. Our panel takes on the big questions, predicts the future, and tells some great stories along the way.  more details

TV, Film & Video
 
Producing Online Entertainment Content (1 hour, 22 minutes)
Posted Sep 14, 2009
  Creative Storytelling: Innovative Design in Advertising & Branding (1 hour, 23 minutes)
Posted May 5, 2009
Video on the web is red-hot right now. Our panel tackles the big questions: How do you make great online video? Then how do you make money from your work?  more details

Marketing, New Media, Online Video, Online Ads, Recorded Event
  Some of the most exciting innovators in digital interactive design share their success stories and case studies, and discuss the magic behind the campaigns.  more details

Marketing, Interactive, Online Ads, Recorded Event
 
Writing about Technology for Consumers (36 minutes)
Posted Sep 17, 2007
  Advertising: The New Creative Agency (1 hour, 4 minutes)
Posted Mar 26, 2007
How can publishers offer information about technology in a way that engages new readers but doesn't put off their core audiences? And how can writers and editors get a leg up in the consumer marketplace? Our panel of technology writers tackles these topics and more in a discussion moderated by the vice president of content and programming at Yahoo! Lifestyles.  more details

Editorial/Journalism, Marketing, Writing & Publishing, New Media, Mobile, Recorded Event
  A panel discussion with experts on interactive advertising.  more details

TV, Film & Video, Branding, Online Ads, Recorded Event
 
From Blogger to Author: How Bloggers Get Book Deals, and What This Means for Publishing (1 hour, 18 minutes)
Posted Dec 1, 2006
  Mediabistro Circus: What's Behind Online Design? (1 hour, 32 minutes)
Posted
Authors Julie Powell, Maxwell Gillingham-Ryan, Michael Malice, and Robert Rummel-Hudson join literary agent Kate Lee and editor Laura Mazer to discuss how blogs can turn into lucrative book deals.  more details

Marketing, Promotion, Blogging, Recorded Event, For Authors
  Do you know how people perceive, understand, and use your product? Google does, and they are the gold standard of user experience design. They've mastered the process of measuring and improving your interaction with their site.  more details

Marketing, Design, New Media, Online Video, Recorded Event, Seo
 
How to Throw a Digital Book Party (26 minutes)
Posted
  How to Promote Yourself on Facebook (36 minutes)
Posted
Got a new book to promote? Social networking can help. Get people talking, blogging, and tweeting about your book by following these easy, tech-savvy tips from mediabistro.com's founder and expert community organizer, Laurel Touby.  more details

Marketing, Promotion, Twitter, Social Media, For Authors, Crash Course, Intermediate
  Want to reach a few million people without spending a cent? Whether you're publicizing your blog, book, business, or just your own cool self, Facebook can be your new best friend.  more details

Marketing, Promotion, New Media, Social Media, For Authors, Intro, Crash Course