Martin Kaplan

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Spotted around the media universe

Harnessing Big Data to Measure Media Impact - Posted April 29, 2013
The Norman Lear Center at USC's Annenberg School for Communication and Journalism announced a new program today aimed at measuring media impact. With $3.25 million in funding from the Knight Foundation and the Bill & Melinda Gates Foundation, The Lear Center Media Impact Project hopes to help news o... [TVSpy]

Harnessing Big Data to Measure Media Impact - Posted April 29, 2013
The Norman Lear Center at USC's Annenberg School for Communication and Journalism announced a new program today aimed at measuring media impact. With $3.25 million in funding from the Knight Foundation and the Bill & Melinda Gates Foundation, The Lear Center Media Impact Project hopes to help news o... [10,000 Words]

Annenberg Study: Local LA TV News Spends 2:10 Minutes on Teasers and 29 Seconds on Local Enconomy - Posted March 17, 2010
Investigators Martin Kaplan and Matthew Hale at USC Annenberg School for Communication & Journalism did a study of local television news in the Los Angeles market asking, "Are Stations Serving the Pu... [FishbowlLA]

NYT Documents the Decline of Variety - Posted March 15, 2010
New York Times' Michael Cieply and Brooks Barnes write about the history and plight of the entertainment business' oldest ... [FishbowlLA]

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