Martin Terhart

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Spotted around the media universe

180 Amsterdam Puts Replay's Hyperflex Jeans to the Test - Posted October 10, 2014
180 Amsterdam puts Replay's Hyperflex jeans to the test in a new online video demonstrating the elasticity of the brand's newest offering. In the ad, which stars Brazilian supermodel Alessandra Ambrosio and features FC Barcelona players (including ... [AgencySpy]

180 Amsterdam Champions Eco-Activism for REPLAY - Posted June 16, 2014
180 Amsterdam has a bold new campaign unveiling REPLAY's eco-friendly Laserblast L.I.F.E. collection, which celebrates real-life activists as models. REPLAY's Laserblast L.I.F.E. capsule collection utilizes "innovative and eco-friendly Laserblast technology, which dramatically reduces water consumption, and the use of coloured mineral pigments of natural origin," resulting in "one of the m... [AgencySpy]

180 Amsterdam's New Campaign Positions PS4 as 'For The Players,' Not the Player-Haters - Posted November 14, 2013
Last month, "#4ThePlayers Since 1995" had us feeling all kinds of nostalgia for Playstation memories from bygone eras. Now, 180 Amsterdam looks toward the future with their "For The Players" international PS4 campaign targeting the Christmas gift market. The integrated camp... [AgencySpy]

Soccer Rules Qatar Airways in "The Land of FCB" - Posted August 29, 2013
What if an entire country was built around the theme of a sports team? Every wall, building, and inch of space would be swathed in team colors and logos. While some European cities may resemble this set up (as does Green Bay, Wisconsin), there's nothing as extreme as the land of... [AgencySpy]

Asics Wants You To Beat Yourself - Posted January 23, 2013
Competitively, not abusively. The Asics "Better Your Best" campaign created by 180 Amsterdam asks you to embrace the athletic quest for self-improvement that usually disappears from New Year's resolution lists by mid-January. It's encroaching on that "My Better is Better than Your Better" Nike sentiment from ... [AgencySpy]

Does Grandpa Really Play PS3? - Posted December 10, 2012
I'm not suggesting that grandparents can't play video games; I'm sure some do, it just seems strange that a whole family would sit around a couch fully invested in watching Gramps play. It seems even stranger--and a little misguided--for 180 Amsterdam to include this scene in their new Playstation 3 commercial.... [AgencySpy]

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