Mass Relevance

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Sightings (18)

Spotted around the media universe

Exclusive: Mass Relevance will be using Twitter data exclusively on-air under social network's strengthened guidelines - Posted February 28, 2014
[caption id="attachment_41438" align="alignright" width="304"] Mass Relevance being used during Twitter Town Hall with President Obama[/caption] Lost Remote has just learned of some big social TV news that reinforces that value of Twitter to TV. ... [Inside 3D Printing News]

Mass Relevance Platform makes it easier for networks to create social TV experiences - Posted February 25, 2014
Austin-based Mass Relevance has been the go-to company for networks seeking to create bespoke social TV experiences. HBO uses Mass... [Inside 3D Printing News]

New Mass Relevance Platform Brings Facebook, Other Social Content Into Visual Experiences - Posted January 29, 2014
Social experience creator ... [AllFacebook]

Roll Call: MWW, Mass Relevance and Addison Whitney - Posted November 8, 2013
MWW announced that Jarrod Bernstein has joined the firm's New York office as senior vice president, corporate affairs. A seasoned expert in Homeland Security and Emergency Management, Bernstein joins MWW following senior level posts within the Obama Administration, United States Department of Homeland Security and the Office of New York City... [FishbowlDC]

ABC's 'Dancing With The Stars' Reaches Deal With Facebook For Content From New APIs - Posted September 16, 2013
"Dancing with the Stars," ... [AllFacebook]

Opening up APIs, Mass Relevance, and football: Facebook continues its social TV push - Posted September 9, 2013
Facebook's push into social TV continues to grow, improve and impact the industry. Here's a roundup of the company's latest moves. APIs ... [Inside 3D Printing News]

Facebook Releases Two APIs That Allow News Organizations To Tap Into Its Real-Time Public Posts - Posted September 9, 2013
Twitter has company in the real-time news-related social media arena, as Facebook Monday announced... [AllFacebook]

MTV's VMAs are reinventing how social is used to produce TV - Posted August 21, 2013
In 2010 MTV made headlines by bringing Twitter to live TV for the Video Music Awards (VMAs). A year later they set a social TV record when Beyonce ... [Inside 3D Printing News]

HBO And Mass Relevance Team Up On A First-Of-Its Kind Twitter True Blood Promotion - Posted June 6, 2013
TV history is about to be made, with HBO's first-ever live social media event in celebration of the Season 6 premiere of ... [AllTwitter]

The New Advertising Imperative: Converging Paid, Owned And Earned Media Strategies - Posted May 22, 2013
How many times in the past six months have you read or heard someone reference the phrase "paid, owned, and earned"? I'd venture to say that the answer is more than you can count on your hands (and maybe even your feet as well!). In this post, I'll explo... [AllTwitter]

Social Integration Platform Mass Relevance Announces Major Milestones - Posted May 16, 2013
Mass Relevance, a social integration platform that worked with Facebook and CNN on Election Ins... [AllFacebook]

The AllFacebook Guide To SXSW - Posted March 11, 2013
Facebook is at the SXSW festival in Austin, Texas, both personally and through the ... [AllFacebook]

SX Social Viewer Can Help Businesses Target Potential Brand Ambassadors - Posted March 8, 2013
We know you're geeking out about SXSW, so we have one more tracking device to share with you. This one can also help you promote your business to the SXSW crowd, but in a different way. It can help you target potential brand ambassadors to approach fo... [10,000 Words]

8 Stats Showing Why Your Company MUST Tweet In The New Year [STUDY] - Posted December 20, 2012
If your company STILL isn't on Twitter, we have some stats that may help you make the case to higher ups. We told you earlier that 71 percent of users who receive positi... [AllTwitter]

Who Was The Twitter Darling Of SXSW? [INFOGRAPHIC] - Posted March 15, 2012
South By Southwest Interactive wrapped earlier this week - so who was the big star of the show? Twitter itself got a big head start itself during the 2007 SXSW Interactive, winning an award in the "Blog" category, and many other big names in tech have grabbed up awards an... [10,000 Words]

An Industry First: Twitter Partners With Mass Relevance To Re-Syndicate Tweets For Display - Posted November 7, 2011
Content publishers now have another tool in their social media belt. Through a recently announced partnership between Mass Relevance and Twitter, publishers will be able to re-syndicate Twitter content to display on a website, on air, at... [AllTwitter]

An Industry First: Twitter Partners With Mass Relevance To Re-Syndicate Tweets For Display - Posted November 7, 2011
Content publishers now have another tool in their social media belt. Through a recently announced partnership between Mass Relevance and Twitter, publishers will be able to re-s... [10,000 Words]

Katy Perry Brings the "Twitter Jumbotron" to her Concerts - Posted April 19, 2011
She's the sixth most-followed person on Twitter, just beating out Twitter early-adopter Ashton Kutcher. And Katy Perry (@Katy Perry) is using her Twitter fame in her offline life now, too: she's bringing out giant "Twitter jumbotrons" during her live concerts to display tweets and twitpics from her fans... [AllTwitter]

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