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W+K, Oreo Relationship Concludes with 'Super Important Test' - Posted March 18, 2013
In case you were wondering, the domain name www.superimportanttest.com is no longer available, thanks to W+K and Oreo, who bring us, yes, a "Super Important Test," which as we imagine was the intention is hardly a test. You have two options (cookie or cream) and you're correct either way. Get it?
... [AgencySpy]
The Old Spice Wolfdog Calls it Quits - Posted March 15, 2013
And thus, W+K Portland and P&G bid farewell to Old Spice's "Wolfdog," who in the past week has garnered over 4 million views via videos such as this and this ... [AgencySpy]
As We All Figured, Only Dikembe Mutombo Can Save the World - Posted November 26, 2012
W+K's ongoing work for Old Spice demanded one hell of a refresh and the agency thankfully obliges with this rather promising effort for the P&G brand, which stars beloved former NBA center, Dikembe Mutombo. Though long since retired, the man who could talk so much shit with... [AgencySpy]
Tuesday Odds and Ends - Posted October 2, 2012
-Interbrands released its 13th annual "Best Global Brands" report. Surprise, Apple's not #1. link
-Former AKQA SF senior UX designer Charlene Zvolane... [MediaJobsDaily]
Tuesday Odds and Ends - Posted October 2, 2012
-Interbrands released its 13th annual "Best Global Brands" report. Surprise, Apple's not #1. link
-Former AKQA SF senior UX designer Cha... [AgencySpy]
Terry Crews Plays Music with His Muscles, Encourages Viewers to Do the Same for Old Spice - Posted August 28, 2012
Yes, one of the stars of The Expendables 2 (now playing in theaters everywhere) is back, flexing his impressively musical muscles for Old Spice and W+K.
In what we're being told is what's a "first-of-its-kind embeddable interactive experience," Muscle Music allows viewers to record their very own percussion-laden jam ses... [AgencySpy]
Jell-O: It's Not for Kids Anymore - Posted December 22, 2011
Yeah, yeah, two CP+B posts in one day, we get the grief, but get a grip and just be thankful that it's non-holiday-related. Anyhow, here's a new effort from the agency for Kraft Foods' Jell-O brand that promotes what appears to be its "adults-only" Temptations line. Intel and Clarity Consulting also... [AgencySpy]
Markham Joins CP+B as Digital CD - Posted December 1, 2011
According to the Crispin camp, Lowe alum Tom Markham is heading to Boulder to serve as "the most senior 'hands-on' interactive creative" and will work across the agency's client roster (a ... [AgencySpy]
Alas, the Boy and His Bike Are Finally Reunited - Posted November 10, 2011
It looks like Matt O'Rourke's search for his treasured bike, which was stolen ov... [AgencySpy]
We Hear: CP+B's O'Rourke Heading to W+K? - Posted August 15, 2011
It looks like while yours truly was out of town this weekend, the Spy line lit up with people news and one of the more notable tips that came in was that Matt O'Rourke, he of ... [AgencySpy]
Saatchi Alum Takes Chief 'Innovation' Role at JWT - Posted October 28, 2010
JWT announced that James Cooper has joined the agency's New York office as chief creative innovation officer. Cooper, who we now recognize from ... [AgencySpy]
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